What you need to consider when producing your printed marketing materials

Are you looking to expand your business? Perhaps you are in the startup phase and want to have all your branding set in stone and plan your marketing strategically? There is a misconception that printed marketing is not as important as digital marketing options. This is simply untrue and could cost your business a loss in sales opportunities. These tips should point you in the right direction:

1. LOGO & STATIONERY PACKAGE DESIGN

Hire a professional to create your logo and stationery package design. There is far more to consider than just a logo and some colours you like. Your logo and stationery need to reflect the corporate personality of your business. You also want your graphics to print well when they are large or small, digitally and on paper. Keep in mind, you want your branding to last at least 10 years. There is nothing worse than having to change your logo and colour pallet while you are trying to be remembered and recognised.

2. EDUCATE YOURSELF

You should really invest in graphic design books and learn the fundamental principles of design. You will gain an eye for detail and you will begin to educate yourself on what is best for your printed materials. You don’t need to become an expert, you just need to learn some basics.

3. PROFESSIONAL PHOTOGRAPHY

Professional photography is important. You want high-resolution pictures. A lot of small startups try to save money by using cheap pictures they find online. High-quality photography will set your company apart and create an image of a larger and more professional business.

4. LIT BOSS

Put someone in charge of your literature. You can’t do it all yourself as markets change and grow and untended literature will slowly become useless. You need to stay on top of the game and future needs must be anticipated. Every new product will need a written analysis, audience description and content outline.

5. SIZE AND FORMAT

The size of the printed material you need is going to be an important consideration before starting the design process. While some formats will be standard, it is important to have identify the materials you plan to print on and know the measurements.

Customised print sizes are helpful for certain projects and very possible, but the process will go smoother with advanced confirmation of the dimensions. Having to rework the image or wasting a print run could be a costly mistake.

You also need to research in advance the thickness and materials used for the different formats you need. This way you can ensure the quality of your printed materials.

6. FIND A GOOD PRINTER

Despite the digital world of marketing, printed marketing materials are still very relevant to your business. You can never underestimate the value of presenting clean and clear, well designed and branded printed marketing materials. From your post cards to your printed presentations, face to face meetings and client liaison is still the foothold of developing strong business relationships. You want your printed materials to leave a strong and lasting impression when they are set up on a boardroom table.

The convenience of online printing has made it even easier for companies to get all their printed marketing needs met at the click of a few buttons. Materials like hardcover book printing to brochures and booklets, the expansion of online printing great marketing materials is an indication of the ever-growing demand for these services.

Good planning and organisation around your businesses marketing will pay off in sales and in reputation. The value of printed media should not be miscalculated because of online marketing options. The tips above are going to help your business appear professional, help it to reach its full potential and solve your marketing needs.