What to Consider When Developing or Restructuring An E-commerce Store

The interest and trust of people in online shopping are increasing day by day. Furthermore, it has been easier and more secure than buying products from a retail shop, as you don't need to spend your time and give your credit card to unspecified customer service. That's why today a lot of people are keen on e-commerce website development to get more visitors to their sites than their competitors.

Shoplazza, Shopify, Wix, and many other e-commerce platforms are popular and have more and more active users. If you would love to launch an e-commerce business on those platforms, then you must consider some basic elements to develop or restructure your e-commerce site.

This article discusses 10 essential elements of an e-commerce website that help your e-commerce site drive more visitors.

1. A Responsive Web Design

One of the most crucial and essential features of an e-commerce website is responsive web design. It's because a responsive web design ensures a compatible screen for PC, tablet, and smartphone users.

In a statistic, we found that almost 57% of total users won't visit or recommend a site again if it's not compatible with smartphone users, is poorly designed, or doesn't adjust to the screen they use.

So, if you want to develop or restructure your e-commerce website, you must consider using responsive web design.

2. Easy Navigation

The easy navigation feature is the second essential factor of your e-commerce website that helps in retaining users.

If the customers can't find easy features that they need to order or view products, then the chances are too low that they will stick around your site or purchase your products.

So, to retain the users on your website and drive more sales, you must ensure easy navigation features on your e-commerce site.

3. Fast Loading Time

Do you know that if your site doesn't load quickly, the users will probably abandon your site and dislike it forever?

It's because nobody likes wasting time on a site that takes a long time to load. So, a fast-loading theme plays an important factor in your website's ability to drive conversation rates and attract visitors.

4. Multiple Payment Options

Allowing multiple payment options on your e-commerce site ensures a good experience for the customers, as they can get several options to make payments.

So, when you develop or restructure your site, you have to include multiple payment methods as well as display all the payment methods icons on your site so that the users can know in advance what methods they can use to purchase products.

It will help in improving your site's conversions and retaining shoppers.

5. Products with Image & Description

Selling products is the main motto of an e-commerce site, and that's why you must add products with good quality images and easy-to-read descriptions.

An accurate product description with a good quality image can persuade shoppers to purchase the product.

6. Product Availability

When you add any products to your site, you must ensure that the item is available. Otherwise, it will frustrate the customers and drive them away from your site. If the items are out of stock, then you should include information on when they will be available.

7. User-friendly Shopping Cart & Checkout Process

The shopping cart and check-out process should be user-friendly and easy to view and select so that users can easily find a trouble-free check-out option on your e-commerce site.

Besides, you should also add detailed shipping and return information to your site so that customers may feel confident while visiting it. And, undoubtedly, it will help shoppers get a good shopping experience.

8. Frequently Asked Questions (FAQ)

If any questions related to your product may arise in the users' minds, then the FAQs page will help the users get the answers quickly. It will make your website more user-friendly and drive more traffic to it.

9. Full-time Customer support

Full-time customer support with multiple contact options is a very crucial factor for your e-commerce website.

If the customers can't find all the answers to their inquiries on your FAQ page, then they will usually want to get customer support from your site.

So, if you add many contact options on your contact page, then the customers can easily contact you and get answers to their inquiries. It will undeniably enhance your e-commerce business's trustworthiness.

10. Security & Privacy

When you want to develop or restructure your e-commerce site, you also have to consider the security and privacy of the customers so that their data is protected.

It will build up the shoppers' trustworthiness and make them more confident and secure about visiting your site.

Conclusion

To drive many more visitors and increase sales for your e-commerce site, you must design your site with the mentioned factors in mind.

If your e-commerce website is not appealing and lacks essential elements, then retaining the shoppers on your site could be tough.

So, we suggest you consider the essential elements we mentioned when you want to develop or restructure your e-commerce site.

(Contributed by Sohel Rana & Hermes Fang)