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What is Your Side Hustle?

A Journey Through Modern Entrepreneurship

By Ian SankanPublished about a year ago 8 min read
What is Your Side Hustle?
Photo by christopher catbagan on Unsplash

The coffee shop is filled with the usual sounds of typing away on laptops and grinding of coffee beans. I am here watching people, those that I can call the “modern gentlemen of Renaissance” all of them, possibly, have their own business besides their jobs. The woman sitting next to me is retouching pictures in between phone orders for a corporate position. The man at the window is typing, but his tablet shows Etsy metrics. It makes me wonder: what is your side hustle?

The 9-5 Isn't Enough Anymore

“I remember a time when one job was sufficient,” Sarah recalls, stirring the oat milk latte. The lady is a professional high school teacher, but she is also an artistic calligraphy businesswoman at night. Her small scale business began with wedding invitation cards for friends, and now has become a successful business with clients from all over the world.

“How did you come up with the idea of your part-time business?” I question her, noting how she idly doodles on a napkin, forming letter shapes.

“Necessity, initially,” she concedes. Salary offered to teachers is not commensurate with the level of inflation. But now? It’s become my creative outlet, my passion project, and yes – a significant source of additional income.”

The Digital Gold Rush

As we live in the world where gig economy is becoming the norm, the question “What is your side job?” It is now as normal to ask about a person’s occupation as one might ask about his or her employment. Through the various online platforms, side hustles are no longer just simple cases of moonlighting but may be opportunities for building empires. Let's explore some of the most innovative ways people are answering this question in 2025:

Digital Content Creation

Maya, a marketing executive, giggles when I ask her what is your side hustle. ‘I am a TikTok influencer who focuses on teaching my generation about finance,’ she explains. What’s even more amusing is that here I am, a teacher who wants to help others manage their money, and yet I’m trying to make as much of it as I can. But it works. That is, some said, ‘I earned six figures from my content last year.’

A lot has been alleged and written about how the stand economy has opened up entrepreneurial chances like never before. Whether through:

• Social media management

• Podcast production

• YouTube content creation

• Online course development

• Newsletter curation

The difficulties have never been as little, on the other hand, the rewards have never been as high.

The Growth of the Tech Side Hustle

“Where do you see your side hustle being in five years?” I approach James, a software developer who currently works in a large tech company where he builds business models for small businesses in his free time.

The man shakes his head and says, “That’s the wrong question,” while snapping his laptop shut. "The real question is: what will affect of AI be on everyone’s side hustle? That is something we are witnessing now – people using artificial intelligence to grow their businesses exponentially that could not be done a year ago at least.

The Creative Economy Boom

The art studio I am visiting is located at the home of Lisa who works in graphic design for a software firm and paints abstract canvases that can be bought for thousands on the internet. If you were to answer the question “What is your side hustle biggest challenge?” she gestures at a pile of frames with painted canvases that still have to be sent.

"Balance," she says. They all dream of the side hustle life, but imagine having to juggle inventory, shipping, and customer service and a day job.? They say it is like having two full-time jobs sometimes or be prepared to do so because that is what is expected of you.

Traditional Crafts in a Digital Age

The maker movement has experienced a renaissance, with artisans finding new markets through:

• Etsy shops

• Local makers' markets

• Instagram shopping

• Custom commission work

• Subscription boxes

This is the catchy phrase that rings: ‘’What is your side hustle’s unique selling proposition?’’ emerges as critical when products become commoditized in the market. As for Lisa, it is her unique selling proposition and social media contacts that allow her to communicate with the collectors.

The Knowledge Economy

At a less crowded area of the library, I get acquainted with Dr. Rodriguez, a physician who has a side business of running a medical education company. This he says when people ask him ‘what is your side hustle?’ they are shocked by his response. ‘They do not assume that doctors require or desire secondary sources of income.’ But it is not just about the money – it is about the difference that one wants to make and the memory that one wants to leave behind.

Knowledge-based side hustles have exploded in popularity, including:

• Online tutoring

• Professional consulting

• Course creation

• Coaching programs

• Expert communities

The Green Economy Wave

Self-employment has given rise to many environmentally sustainable business ideas. ‘What is your side hustle doing to the environment?’ was regarded as a factor that should be taken into concern by many businessmen.

Maria is an environmental engineer with a background in Environmental Science who owns a zero-waste consulting service for companies in the area. She says her actual employment enables big companies to respond to regulations, but her side business assists small companies in being ahead of them. ‘It’s about creating sustainable practices that can be adopted in a manner that benefits the company and the environment as well.’

The Future of Side Hustles

Looking at the future, the most common question is “what is your side hustle?” is gradually changing into “how does your side business align with your beliefs?” There has been a shift in focus for individuals to find purpose apart from the financial aspect of business.

Emerging Trends

1. Hybrid Ventures The distinctions between full-time jobs and self-employment also continue to merge. Employers are embracing workers’ gig economy ventures because they see value in personal business skills as applied to organizational roles.

2. Community-Driven Enterprises “What is your side hustle’s impact to the community?” has emerged as factors that must be taken into account. New types of businesses, such as social enterprises, and organizations that focus on the community, are becoming more relevant.

3. AI Integration Artificial intelligence is being simplified with availability and accessibility to execute intensive work schemes which used to require a team of side hustle.

Side Hustles: Why the Psychology Matters

That is the question that people with side hustles are often asked to answer, and based on my experience, I suggest the following lines of thought. To answer this question, I approached Rachel, a 32-year-old bank teller who owns a personal finance coaching business.

She still remains positive reflecting on this by saying, “It has made me realize that I can do more than I ever thought possible.” Perhaps the most amazing thing in side hustling is that it is as much an exercise in self-actualization as it is in self-earning.

Mental Health Considerations

By Ahmed Raza Kz on Unsplash

The side hustle culture has raised important questions about:

• Work-life balance

• Burnout prevention

• Time management

• Personal boundaries

• Sustainable growth

Practical Considerations

Before jumping into a side hustle, consider these crucial questions:

1. Who is your target consumer for your side business?

2. How much time do you think you can devote to solving the problem?

3. What should be invested in the first instance?

4. How will you handle legal requirements and taxes?

5. What is your strategy to leave the business, or how do you want to expand this business?

Success Stories and Cautionary Tales

“What is your side hustle biggest achievement?” I turn to Tom, who made a six-figure business out of his weekend’s work of carving toys from a wooden plank.

“The key lessons that I can say that I have taken from the experience of working here,” he says, “includes learning how to fail fast and adapt even faster.” I began with carving cutting boards, but there was too much competition. Now I design and build unique furniture products which also contain smart home elements. It had a tremendous impact – the shift in the center of gravity.

Lessons Learned

Successful side hustlers share common insights:

• You need to begin with a minimum viable product and make sure it ticks the right boxes.

• Invest profits wisely

• Build systems for scalability

• Maintain quality as you grow

• Finally, never forget the rule that you should not surrender your main source of income.

The Global Perspective

The question “what do you do on the side?” plays a different tune in different cultures and economic systems. As it is seen in some countries, people have no other choice but to engage themselves in side hustles. In others, they symbolize possibility for growth and profit making.

Cultural Variations

North America: Intend to use it as a magazine that can scale and as a source of passive income.

Europe: They include work-life balance and sustainable growth.

Asia: Their ability to combine traditional knowledge with current tools

Africa: Mobile first thinking strategies and social entrepreneurship

South America: Impulse: Community-Based Initiatives and Creative Solutions

Your Turn to Answer

As I wrap up my interviews and observations, one thing becomes clear: “What do you do or have you done on the side?” It is not just a question of having extra money earned in some other way. It is about flexibility, innovation, and even the nature of work, where it is going, and what it means.

Regardless of the motivation, side jobs are the dreams of the society that people pursue to attain financial stability, fulfill their creativity, and be masters of their own employers. They stand as evidence of the ability and adaptability of man in a world economy in constant evolution.

So, now I turn the question to you: What is your side hustle? Whether you are thinking of dabbling in the idea or are already running a lucrative business, observe that every great empire began with a step – or in most cases, a side hustle.

It is late afternoon and the loud sounds of people talking and moving around are starting to subside in this coffee shop. The photographer has captured client images, probably on a shooting session, and has put away her laptop. The coder is still tapping away at the computer, possibly creating the next best thing. And me? This is the last paragraph in my blog about side hustles – which, of course, is a part of my side hustle story.

What's yours going to be?

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About the Creator

Ian Sankan

Writer and storyteller passionate about health and wellness, personal development, and pop culture. Exploring topics that inspire and educate. Let’s connect and share ideas!

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