What is Digital Marketing?

Digital marketing, online advertising, online marketing… whatever you call it, marketing your company online is a big thing these days. After all, internet usage has doubled over the past decade and this change has had a profound effect on how people buy products and interact with businesses.

So, what is digital marketing? Digital marketing is like any other type of marketing - it is a way to connect and influence your potential customers. The real difference is that you connect with visitors and influence those prospects online.

What is Digital Marketing?

Basically, Digital marketing refers to any online marketing efforts to offer goods and services. Email marketing, individual pay-per-view advertising, social media marketing, and blogging are all great examples of digital marketing - they help introduce people to your company and convince them to buy.

Here are some of the most common digital marketing tools and strategies used by businesses to reach people online:

Digital Marketing Components

Almost anything can be digital marketing assets. It just needs to be the marketing tool you use online. That being said, most of the people don’t realize what percentage of digital marketing assets they need . Here are just a few examples:

• Your website

• SEO

• Email marketing

• Trademark items (logos, icons, acronyms, etc.)

• Video content (video ads, product demos, etc.)

• Photographs (infographics, product guns, company photos, etc.)

• Written content (blog posts, eBooks, product descriptions, testimonials, etc.)

• Online products or tools (SaaS, calculators, interactive content, etc.)

• Updates

• Social media pages

Stratergies related to Digital marketing

Paid Advertising

Google, Bing and Yahoo all allow you to play text ads on search engine results pages (SERPs). Paid search advertising is one of the best ways to identify potential buyers looking for a product or service that is similar to yours.

Pay per click Ads

PPC or pay per click Ads is actually a broad term that encompasses any type of digital marketing where you pay every user who clicks an ad. For example, Google AdWords is a PPC advertising method called "paid search advertising" (which we will pass in a second). Facebook ads are another form of PPC advertising called "paid social media advertising" (again, we'll get into that soon).

Search engine optimisation (SEO)

If you do not want to pay to appear in the SERPs, you can also use search engine optimization (SEO) to try to rank pages or blog posts on your site physically. You do not have to pay directly for each click, but finding a page to rate usually takes time and effort (for a deeper comparison of paid search and SEO, see this article).

Email marketing

Email marketing is the oldest form of online advertising and continues to thrive. Many digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.

Social media marketing

Like SEO, social media marketing is a free, live way to use social media platforms such as Facebook or Twitter to market your business. And, like SEO, physically marketing your business on social media takes a lot of time and effort, but over time, it can bring much cheaper results.

Content marketing

Content marketing is another broad term for digital advertising. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc.) to create product awareness or drive by clicking, earning or selling.

Conclusion

Digital marketing is the advertising of the future. In addition to all the benefits we have discussed throughout this article, you can track the results of your digital marketing efforts with astonishing accuracy, which means it is easy to see which strategies produce profitable results and which ones require a particular job.