What Does a Marketing Agency Do?

Sometimes it feels challenging for a company to have an in-house marketing department because a company has to deal with so many other internal and external processes that it feels tough to stay updated with new marketing trends and tactics.

This is where a growing company feels the need for an external entity that can handle the whole process of marketing without disturbing the overall process operations of the company.

Hiring a digital marketing firm is beneficial in terms of both – saving money, and staying updated with the latest marketing technologies.

But the question is, what does a marketing agency really do to strengthen your brand?

Before answering this question, let us see what are the possible benefits of hiring an external marketing agency?

Benefits of Hiring a Marketing Agency

Here are the major benefits of a marketing agency.

1. Cost Reduction

An in-house marketing department is always costly than hiring an external entity. For the in-house marketing department, your company needs to hire a team, train them, provide them with facilities, technologies, and a lot more other things. It can easily eat up your marketing budget in a short time.

On the other hand, for an external marketing agency, you have to choose their package. PERIOD!

They will handle the rest, all you have to do is see reports and results.

2. Updated Technologies & Proven Methods

A reputable marketing firm has already defined its marketing stages at its best. They are not working just for your company. A reputable firm has a history of working with so many other businesses, they know what methods and technologies work better for a certain type of company.

So, you don’t need to worry about training your staff, or trying different marketing methods to see what is working for you, etc.

3. Skillsets

For the in-house marketing department, you need a team full of diversified skillset to run an effective campaign. For example, you need an expert graphics designer, SEO expert, campaign designer, etc.

On the other side, you don’t need to worry about your skillset when hiring a marketing firm. They are already equipped with talent and experience to handle your company’s marketing needs.

There are so many other advantages of hiring a marketing agency, but I have mentioned only 3 benefits to show the importance.

Let’s have a look at what a marketing agency really does?

We, generally, divide marketing firms into 3 categories based on the services they have to offer.

1. Traditional Agency: This type of agency handles traditional work like broadcasting (on TV and Radio), managing public relations, print marketing, and brand image management.
2. Specialized Agency: This agency specializes in a certain skillset like SEO, or graphic designs.
3. Full-Service Agency: Full-service agency deals with all of your company’s marketing needs. They do full work like SEO, website maintenance, website design and development, social media management, etc.

Let’s now see what the meanings of each service are.

1. Public Relations

This service deals with all external relations of a company like blogging, media relation, communication, events management, and media training, etc.

2. Branding

Branding deals with brand image maintenance like logo and identity handling, video storytelling, creating advertising campaigns, etc.

3. SEO Service

This service includes keyword research, link building, link and website audits, content management, metadata optimization, and a lot more.

The aim of SEO service is to drive more traffic to your website and convert those users into buyers of your products or services.

4. Email Marketing

This service deals with collecting emails and then responding to them. They also handle product promotions through email and opt-ins as well.

5. Traditional Advertising

Traditional marketing handles advertisements through traditional channels like TV, radio, magazines, local banners, or billboards, etc.

6. Website Design & Development

This service includes full website services like website designing, development, UX, UI, styling, etc.

7. SEM

SEM or search engine marketing deals with advertising your product or services on search engines where you have to pay for either impressions or clicks.

These are some of the most important services that a marketing agency offers based on its type.

Conclusion

It’s clear that hiring an in-house marketing team is expensive and not much reliable. On the other side, a marketing agency can provide full services in a single package that is reliable, efficient, and cost-effective.

Now it’s your turn to decide where you want to see your company in the coming years.