Want to Build a Successful Fundraising Strategy? 3 Things Nonprofits Need to Know

It is no secret that monetary donations are the lifeblood of nonprofit organizations. Without the kind generosity of donors, you can’t do the mission that you set out to do. Whether your goal is to help rescue stray animals or to provide lifesaving medical care in remote regions of the world, you have to have the financial means to be able to fulfill your tasks. However, if you have been in the nonprofit sector for any length of time, you know that procuring funds is almost always easier said than done.

With that in mind, there are marketing strategies that can help. Technology and innovation, including the use of peer to peer texting, makes fundraising easier and more manageable than ever before. Keep reading to learn more about various fundraising strategies that can help you on your charitable mission!

1.) Properly categorize your email marketing list

When you are creating email lists for donors, it is best practice to sort them into smaller segments as well as having one primary, master list. This will help you be able to send out relevant information to the right people. For example, if you have those who frequently donate large sums of money, they might be on a different list than those who contribute smaller amounts. Both types of donors are extremely valuable to your organization, however, they are likely interested in receiving different types of email marketing.

2.) Utilize peer to peer texting.

Email marketing has its time and place, but it doesn’t hold a candle to the effectiveness of peer to peer texting. Email marketing only has a 20% open rate. In comparison, a text message sent directly to the donor’s phone has a 98% open rate. That is quite the staggering difference! If you are looking for a way to quickly and effectively reach donors, text messaging is the way to go.

Not only that, but peer to peer texting provides an additional layer of personability and engagement that you can’t get from other marketing methods. That includes email and social media alike. When communicating using peer to peer texting, your donors can quickly ask questions, follow links to make a donation, or even sign up for a time to volunteer.

3.) Include a call to action

No matter which marketing strategy you use, be it social media, email marketing, or peer to peer texting, be sure to include a call to action, or CTA for short. CTAs are brief but powerful messages that encourage donors to take the next step.

A few great examples of CTAs include:

Subscribe to our newsletter!

Click to make a donation

Reply to find out more information

Sign up for a time to volunteer

While they are short and simple, they can make a big difference in your fundraising efforts.

4.) Utilize social media advertising

Social media advertising is an effective method of spreading awareness for your nonprofit organization and attracting potential donors. Platforms such as Facebook, Twitter, and Instagram offer advertising options that allow you to target an audience based on demographics, interests, and behaviors. This means you can reach people who are more likely to be interested in your organization and its mission. By using social media advertising, you can increase your outreach and attract donors who may not have been aware of your nonprofit organization before.

Peer to Peer Texting From MudShare

If your fundraising strategy needs a little help, don’t hesitate to reach out to our MudShare team! We specialize in working with nonprofit organizations just like yours to help them reach their donation goals. Contact us today for more information as well as get a free consultation.

Conclusion

In conclusion, nonprofit organizations face various challenges when it comes to fundraising. However, implementing the right marketing strategies can significantly improve your success rate. By utilizing peer to peer texting, properly categorizing email marketing lists, including calls to action, holding events, and utilizing social media advertising, you can reach more donors, spread awareness, and increase your fundraising efforts. With the right techniques, your nonprofit organization can thrive and achieve its mission.