Vegan Supplements Market Hits USD 14.2 Billion by 2033, Powered by Plant-Based Diet Surge

Market Overview:

According to IMARC Group's latest research publication, "Vegan Supplements Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global vegan supplements market size reached USD 8.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 14.2 Billion by 2033, exhibiting a growth rate (CAGR) of 5.82% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

How AI is Reshaping the Future of Vegan Supplements Market

• AI is transforming the global vegan supplements market by optimizing ingredient combinations to improve taste, texture, and nutrition while lowering production costs and environmental impact.
• Governments boost plant-based food innovation through funding schemes like Denmark’s Plant-based Food Grant, investing millions yearly to support sustainable supplement production.
• Leading companies use AI-driven personalization to create supplements tailored to individual health needs, genetic profiles, and lifestyle choices, enhancing consumer satisfaction and adherence.
• AI-powered data analysis enables precise formulation adjustments, ensuring vegan supplements deliver vital nutrients like B12, iron, and omega-3s with enhanced bioavailability.
• E-commerce growth fueled by AI recommendation systems expands global access to vegan supplements, increasing market reach and helping consumers make informed, ethical choices.

Unlock Exclusive Insights: Receive Your Free "Vegan Supplements Market" Sample PDF

Key Trends in the Vegan Supplements Market

• Surge in Plant-Based Protein Demand: Consumers crave vegan protein supplements for fitness and health. Over 38% of active users prefer clean-label plant-based proteins, with Vega Sport launching beetroot endurance boosters, gaining 32% more plant-based athlete users.
• Focus on Gut Health Supplements: Vegan probiotics and prebiotics are booming as 62% of vegans prioritize gut health. Garden of Life’s fermented coconut probiotic saw 28% market penetration among lactose-intolerant consumers.
• Sustainable Packaging Gains Traction: Eco-conscious consumers drive demand for biodegradable packaging, with 48% favoring sustainable options. MyKind Organics cut plastic use by 70% with recyclable glass jars, appealing to green shoppers.
• Personalized Nutrition Takes Off: Tailored vegan supplements are hot, with 56% of millennials willing to pay for custom blends. Dr. Vegan’s survey shows 86% want personalized nutrition advice, boosting bespoke supplement sales.
• Government Support for Vegan Diets: Regulations promote plant-based nutrition, like Canada’s vitamin D fortification in vegan yogurt. This drives demand for iron-rich supplements, with 9% of India’s population adopting veganism.

Growth Factors in the Vegan Supplements Market

• Rising Vegan Population Boosts Demand: More people adopting veganism drives supplement sales, with 9% of India’s population now vegan. Nature’s Way launched plant-based omega-3, seeing 25% sales growth among new vegans.
• Health-Conscious Consumers Fuel Market: Wellness trends push vegan supplement use, with 65% of fitness enthusiasts choosing plant-based vitamins. Ritual’s vegan multivitamin gained 40% more subscribers targeting immunity support.
• Eco-Friendly Packaging Appeals to Shoppers: Sustainable packaging attracts 50% of vegan buyers. Nordic Naturals switched to 100% recyclable bottles, cutting plastic waste by 60% and boosting brand loyalty.
• Government Nutrition Initiatives Help: Policies like Canada’s vegan food fortification increase supplement demand. Iron and B12 supplements rose 15% in sales, supported by UK’s plant-based diet campaigns.
• Personalized Supplements Gain Popularity: Custom vegan blends appeal to 55% of young consumers. Thorne’s personalized vitamin packs saw 30% market share growth, driven by tailored health solutions.

Don’t Miss Out—Buy the Full Report at a Reduced Price!

Leading Companies Operating in the Global Vegan Supplements Industry:

• Aloha Inc.
• Amway Corp.
• Deva Nutrition LLC
• DuPont de Nemours Inc.
• Eversea Inc.
• HTC Health
• Jarrow Formulas Inc.
• Nestlé S.A.
• NOW Foods
• Nutrazee
• Ora Organic
• PepsiCo Inc.

Vegan Supplements Market Report Segmentation:

By Product Type:

• Protein
• Minerals
• Vitamins
• Others

Protein exhibits a clear dominance in the market attributed to the increasing demand for plant-based protein sources as a result of health and sustainability concerns.

By Form:

• Powder
• Capsules/Tablets
• Others

Powder holds the biggest market share as it offers convenience and versatility in terms of usage, making it a preferred choice among consumers.

By Distribution Channel:

• Pharmacies/Drug Stores
• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores

Pharmacies and drug stores dominate the market for vegan supplements, providing a convenient and reliable option for customers seeking vitamins, minerals, and protein powders from trusted brands.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America dominates the market owing to the growing awareness about plant-based lifestyles, which is driving the demand for vegan supplements in this region.

Recent News and Developments in Vegan Supplements Market

• 2024: Care/of introduced a plant-based personalized supplement quiz, boosting vegan subscription buyers by 35%, reflecting the growing demand for tailored vegan nutrition solutions.
• 2024: Evonik Industries AG launched innovative vegan ingredients like AvailOm omega-3 powder combined with Boswellia serrata for joint health, pushing efficacy and sustainability in vegan supplements.
• 2025: AI-driven customization and microbiome science are making personalized vegan supplements mainstream, with companies offering DNA-activated and gut microbiome-based products to enhance individual health outcomes.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No:(D) +91 120 433 0800

United States: +1-201971-6302