US Biscuits Market Expected to Reach $31.43 Billion by 2033 Driven by Health and Premium Snack Trends

United States Biscuits Market Overview

According to Renub Research Latest Report United States biscuits market was valued at US$ 20.95 billion in 2024 and is projected to reach US$ 31.43 billion by 2033, growing at a CAGR of 4.62% during 2025–2033. The market expansion is driven by increasing demand for health-conscious snacks, premium biscuits, and innovative flavors. Gluten-free, organic, high-fiber, and protein-fortified biscuits are witnessing significant adoption, providing growth opportunities for both domestic and international players.

In the U.S., biscuits are soft, flaky baked items often consumed at breakfast, as a side dish, or as snacks. They complement Southern-style meals with gravy, fried chicken, or eggs, and are also served in sandwiches with ham, cheese, or bacon. Frozen and pre-packaged biscuits have grown in popularity due to convenience.

👉 Want to explore detailed market trends, segment insights, and forecasts? 🔗 Request Free Sample Report

Drivers of Market Growth

Rising Demand for Healthy and Functional Biscuits:

Consumers increasingly prefer whole grain, high-fiber, gluten-free, and protein-fortified biscuits. Vegan, organic, low-sugar, keto, and probiotic-enriched options are being introduced to meet health-conscious trends. For example, Sweet Loren's launched gluten-free breakfast biscuits in Feb 2023, featuring whole grains, protein, fiber, and essential B vitamins.

Development of Premium and Indulgent Biscuits:

Gourmet, artisanal, and luxury biscuits are growing in popularity. Limited-time flavors, chocolate-coated biscuits, and nut-stuffed variants attract consumers seeking indulgence. In Nov 2024, Bimbo Bakeries USA introduced Entenmann's Big Chunk cookies in chocolate, mint chocolate, and salted caramel flavors.

Expansion of Online and Convenience Store Retailing:

E-commerce platforms and convenience stores enhance accessibility and promote direct-to-consumer (DTC) sales, subscription boxes, and single-serve packaging, boosting overall biscuit consumption.

Market Challenges

Increasing Raw Material Costs:

Volatility in prices of wheat, sugar, butter, and cocoa raises production costs, affecting profit margins for biscuit manufacturers.

Competition from Alternative Snack Products:

Biscuits face competition from protein bars, granola bars, nuts, and other health-oriented snacks, requiring constant innovation to maintain market share.

👉 For deeper analysis, detailed segment data, and company insights: 🔗 Request Customization Report

Segment Insights

By Product: Cookies, Filled/Coated Biscuits, Crackers (Flat, Saltine, Filled, Graham), Cream Wafers, Others

Cookies: Lead the market with traditional and indulgent options, including organic and gluten-free variants. Kellanova introduced CHEEZ-IT extra crunchy cookies in Jan 2024.

Cream Wafers: Popular among on-the-go consumers; low-calorie and high-protein variants appeal to fitness-conscious buyers.

By Type: Organized, Unorganized

Organized: Dominated by brands like Nabisco, Pepperidge Farm, and Keebler, leveraging strong distribution and marketing networks.

By Source: Oats, Wheat, Millets, Others

Oats-Based Biscuits: Gain popularity for high fiber and heart-friendly benefits, with protein-enriched and sugar-free variants.

Wheat Biscuits: Preferred for whole-grain nutrition, clean-label consumption, and multigrain options.

By Distribution Channel: Specialist Retail Stores, E-commerce, Convenience Stores, Supermarkets, Others

Supermarkets: Largest retail segment; consumers favor family packs, bulk purchases, and promotional offers.

Convenience Stores: Support impulse buying and single-serve packs, particularly among students and professionals.

E-commerce: Rapid growth through DTC channels and subscription-based sales.

Regional Insights

East US: High demand for organic, low-sugar, and gluten-free biscuits in states like New York and Massachusetts; urban consumers embrace international and ethnic flavors.

West US: Health and sustainability trends drive plant-based, protein-packed, and keto-friendly biscuit consumption; strong online retail adoption.

North US: Seasonal and indulgent biscuits see higher sales, especially during winter holidays; artisanal brands cater to gourmet consumers.

South US: Traditional Southern-style biscuits, including buttermilk varieties, remain popular, complemented by sweet and honey-flavored biscuits.

Competitive Landscape

Key players covered through overviews, recent developments, and revenue include:

Mondelēz International

Britannia Industries

Kellanova

United Biscuits

PARLE

General Mills Inc.

Nestlé

The Campbell's Company

Ferrero

PARTNERS

These companies focus on product innovation, premiumization, and expansion of online and retail distribution networks to strengthen market presence.

Outlook

The US biscuits market is expected to continue growing steadily through 2033, driven by:

Health-conscious and functional product trends

Premium and indulgent biscuit offerings

Expansion of online and convenience retail channels

Rising consumer preference for gluten-free, organic, and fortified options

The sector presents a promising opportunity for investors and manufacturers seeking growth in the healthy and premium snack segment.

Note: If you need details, data, or insights not covered in this report, we are glad to assist. Through our customization service, we will collect and deliver the information you require, tailored to your specific needs. Share your requirements with us, and we will update the report to align with your expectations.