United States Cheese Market Size, Share, and Forecast 2025–2033

Introduction: Why Cheese Rules the American Plate

Cheese is more than just a food item in the United States—it’s a cultural staple. Whether it’s the stringy mozzarella on pizza, the melted cheddar in burgers, or the creamy layer of ricotta in lasagna, cheese is deeply woven into the American diet. Its versatility makes it equally at home in comfort foods like macaroni and cheese, gourmet charcuterie boards, and modern snack packs.

Over time, cheese has also become a symbol of indulgence and convenience, fitting seamlessly into the fast-paced American lifestyle. With the rise of health-conscious eating and plant-based alternatives, the market is adapting, offering a wide range of products to suit every preference. This combination of tradition and innovation is what keeps the U.S. cheese market growing year after year.

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U.S. Cheese Market Size & Forecast: A Growing Industry

The United States cheese market was valued at US$ 39.51 billion in 2024. Looking ahead, it is expected to rise to US$ 53.66 billion by 2033, expanding at a CAGR of 3.46% from 2025 to 2033.

This growth reflects not only Americans’ enduring love for cheese but also the broadening spectrum of cheese varieties available today. From artisanal cheeses crafted in small batches to plant-based alternatives that cater to vegan consumers, the category is expanding in both scale and diversity.

Growth Drivers of the U.S. Cheese Market

1. Fast Food and Quick Service Restaurants (QSRs)

Cheese is the cornerstone of fast food menus. From cheeseburgers at McDonald’s to pizzas at Domino’s and Taco Bell’s nacho cheese sauces, cheese drives sales across major QSR chains. The expansion of fast food and convenience dining options continues to increase cheese consumption nationwide.

2. Premium, Organic, and Specialty Cheese Demand

Today’s consumers are more discerning about what they eat. Beyond processed cheese slices, there is growing interest in organic, non-GMO, and artisanal cheeses. Imported specialty cheeses such as brie, gouda, and manchego are gaining traction among urban and affluent consumers who want gourmet experiences at home.

3. Cheese as a Healthy Snack

While traditional cheese has faced criticism for its fat and sodium content, it has also been reframed as a protein-rich, low-carb snack. Packaged cheese sticks, cubes, and spreads are marketed to health-conscious consumers looking for convenient nutrition on the go.

4. Rise of Plant-Based Cheese

The plant-based food revolution has extended to cheese. Vegan cheese made from nuts, soy, oats, or coconut oil is increasingly popular, especially among younger consumers and those with lactose intolerance. Companies are investing in better taste, texture, and melting capabilities to win over traditional cheese lovers.

Obstacles for the U.S. Cheese Market

Despite its growth, the cheese market faces challenges.

Health Concerns

Many Americans are cutting back on cheese due to its high fat, sodium, and calorie content, which has been linked to obesity and heart disease. In addition, rising cases of lactose intolerance and the popularity of dairy-free diets have slowed demand for traditional cheese.

Sustainability Issues

Cheese production has a large environmental footprint, from greenhouse gas emissions linked to dairy farming to high water and land use. Consumers are pressuring brands to adopt eco-friendly practices, reduce emissions, and ensure animal welfare. While sustainability initiatives are underway, they often increase production costs.

Spotlight on Mozzarella: The American Favorite

Among all cheese varieties, mozzarella stands out as the market leader. Known for being lower in fat than many other cheeses, mozzarella has become the go-to option for health-conscious buyers. Its dominance is also tied to its central role in pizza, sandwiches, and ready-to-eat snacks.

Producers are capitalizing on this trend by introducing low-fat and reduced-sodium mozzarella options. For example, Lifeway’s Farmer Cheese was recognized by Good Housekeeping in April 2024 as the best snack, signaling a shift toward innovative, lighter cheese products that cater to changing consumer tastes.

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Segmentation Analysis

By Type

• Animal-Based Cheese: Still dominates the market, driven by dairy-based mozzarella, cheddar, and cream cheese.
• Plant-Based Cheese: Gaining ground, with new launches catering to vegans, flexitarians, and lactose-intolerant consumers.

By Product

• Mozzarella: The largest segment, supported by pizza consumption.
• Cheddar: Popular in both retail and fast food.
• Parmesan: Used in Italian cuisine and grated cheese formats.
• Ricotta: Preferred in baked dishes and desserts.
• Cream Cheese: A favorite for spreads, bagels, and desserts.
• Others: Includes blue cheese, gouda, and feta.

By Distribution Channel

• Supermarkets/Hypermarkets: The dominant sales channel, offering wide selections.
• Convenience Stores: Drive impulse buys, especially for packaged cheese snacks.
• Online Sales: Growing rapidly, driven by e-commerce platforms and direct-to-consumer brands.
• Others: Specialty stores, farmers’ markets, and foodservice.

Company Landscape

The U.S. cheese market is highly competitive, with both domestic giants and international players.

• Land O’Lakes: Strong in dairy innovation and retail distribution.
• Saputo Inc.: Expanding its footprint with acquisitions and specialty cheese lines.
• Arla Foods amba: Known for organic and European-style cheeses.
• The Kraft Heinz Company: Leader in processed cheese and spreads.
• Royal FrieslandCampina N.V.: Focused on specialty imports.
• Glanbia Plc: A key player in cheese for foodservice and industrial applications.
• Savencia Fromage & Dairy: Expanding its premium and specialty cheese presence in the U.S.

Many companies are focusing on product innovation, eco-friendly packaging, and plant-based alternatives to stay competitive.

Challenges & Opportunities Ahead

The U.S. cheese market sits at a crossroads. On one hand, health and environmental concerns could slow growth for traditional dairy cheese. On the other, innovation in healthier, premium, and plant-based cheeses offers strong growth opportunities.

Cheese snacks, gourmet blends, and clean-label products are likely to see continued demand. At the same time, companies investing in sustainability and transparency will gain consumer trust and loyalty.

Future Outlook (2025–2033)

Looking forward, the U.S. cheese market is expected to:

• Maintain its role as a household staple.
• Grow steadily through premiumization and product diversification.
• See strong gains in online grocery sales.
• Expand further into plant-based and functional cheese alternatives.

With cheese consumption deeply ingrained in American culture, the industry’s future will be shaped by balancing indulgence with health, and tradition with sustainability.

Conclusion

Cheese in the United States has always been more than just food—it’s a cultural symbol of comfort, indulgence, and versatility. From mozzarella pizzas to gourmet brie platters, cheese is everywhere in the American diet.

As the market evolves, it faces both challenges from health-conscious and eco-aware consumers and opportunities in innovation and premiumization. With steady growth projected through 2033, the U.S. cheese market will continue to adapt, making room for both traditional favorites and new, sustainable, plant-based options.

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