Top Major Benefits of using Salesforce

Salesforce provided an ecosystem which acts as a source where all customer data converges. For those who work with CRM platforms, it’s quite hard for them to work without it as everyone wants to keep all their important information relating to managing your customer relationship – data, notes, metrices, and more in one place.

Companies use Salesforce to understand their customer more insightfully and help grow their customer base. From enterprises to start-ups, everyone seems to be hopping on the Salesforce train and to compete with the market, although many companies have their in-house salesforce consultant, and some companies hire salesforce consulting companies to achieve their business needs.

There are great several advantages of using Salesforce CRM, and different companies find it more useful and important than others. However, this blog has briefly explained how CRM can be beneficial for companies in a variety of ways. While the benefits vary with companies or industries, major benefits of Salesforce CRM will affect every user.

1. Easy to use: This is the most important advantage of Salesforce CRM, as Salesforce is targeting a broad range of companies and businesses, so there will be the possibility of non-tech background companies as well. For the CRM to reach their full potential it must be easy for even novice users to work with.

Unlike other CRM, Salesforce doesn’t require any coding to carefully pour through information about product updates. Instead, everything served up so easy to use and understand a format designed to minimize difficulty and inconvenience. Salesforce provides a learning program as well- Trailhead, where you will train up from users to administrators in an accessible manner. They have several modules along with an exam where you can choose the appropriate module to earn the badge. After completing these training sessions, you will be more likely to be capable of managing the system.

2. Exceptional Functionality: There is no doubt that Salesforce offers an outstanding system of integration and functionality. The CRM provides the backbone services needed to allow easy data collaboration between several departments, centralized customer information, an arrangement of reports and statistical options, and the ability to run on any browser, tablet, desktop, or mobile device.

Salesforce also offers reliable data security and protection to ensure the chances of losing data is zero. They provide appropriate resources to users that they need to improve their efficiency and productivity.

3. Cloud of Trust: Salesforce always ensures that no data will be lost or compromised, and users can perform in trusted environment tension free. It complies with security and government regulations worldwide, such as TRUSTe, TUV Certificate, PCI DSS Compliance, ISO 27001 Certification, etc. Thus, making the trusted cloud easily stand out from other CRMs in choice.

4. Flexibility and Customization: Salesforce has a wide range of applications. Companies achieve their success to choose a relevant Salesforce, the key to this successful approach is in its flexibility and customization potentials. Salesforce seamlessly integrates with the host of different business models because it can provide reports and analytics that are tailored to the specific needs of its users.

Salesforce also allows companies to measure their marketing goals and monitor marketing campaigns and customize these outreach efforts as needed. This allows for a complete optimized system that can be autonomous. Salesforce empowers users to operate it from anywhere at any time, this means you can run your entire business with just a single mobile app. This Salesforce app interface helps employees to be more productive – close more deals, track marketing, collaborate and share files on any device by a single Salesforce mobile app.

5. The AppExchange: In this digital age, nowadays many times the first thing that many customers want to do when they want to accomplish something digitally is to look and see if there is any app available. The answer is that with Salesforce AppExchange there probably is. AppExchange is a marketplace of easy access, download and installs apps providing users with even more resources, options and expanded functionality.

The AppExchange has more than 31000 applications available and 2 millions developers for the same. AppExchange provides several apps related to many other big companies like LinkedIn and Microsoft Outlook which enable full integration of these two services with Salesforce. Moreover, AppExchange is a hotspot of new ideas that are being developed at a binding pace. Thus, users can use the tools that they have dreamed of for connecting building relationships with their customers.

6. Proactive Service: Like the data in your CRM platform will help automate more customized outreach throughout the marketing funnel, it can improve a sales team’s outreach efforts and help customers. If a sales team knows their customer more deeply, then they or a support representative can meet the customer’s needs and solve problems more proactively.

This is the most significant advantage for a customer service team. With relevant data available in their dashboards and in case, so there is no need to dive more for info. It saves time for everyone and makes your potential and current customers feel important when the sales team is proactive and knowledgeable.

The Takeaway:

The advantages that are mentioned above are broad enough that will be related to just about every Salesforce user. It provides different benefits to different companies, meeting its users on their own needs and helping them to resolve their issues. Salesforce is rapidly growing around the world and positioning itself to stay competitive and relevant in the cloud. If you still have not opted for this in-all-one solution to all your CRM problems, do not waste more time and acquire more of this opportunity right away. This helps you serve customers more effectively, leading to better business.