Top 9 Must-Have Features of a Webinar Platform in 2023

The webinar platform is an essential tool that allows event organizers and businesses to host interactive and engaging webinars. In this competitive marketing, choosing a suitable and affordable webinar platform can be a difficult task. There are different things to consider while choosing a platform for your upcoming webinar. A webinar platform can affect your brand image and your online event. So it is important to choose a reliable and feature-rich platform. If you are looking for a platform in order to organize an online event, you are in the right place. In this session, you will find essential features of a webinar platform that you need to consider.

Essential features of a webinar platform

Screen Sharing

An essential feature of a webinar platform called screen sharing may raise a webinar's level of interaction and participation. Presenters may provide audiences with a more immersive experience by sharing their screens by allowing them to follow along with the presentation in real time. Screen sharing enables presenters to highlight their goods or services, demonstrate software, or share slides or documents, which makes it particularly handy for webinars that include lessons or product demos. While it enables many presenters to share their displays and collaborate on a project, screen sharing may also be utilized for collaborative purposes.

Live Chat

A feature called live chat gives participants the chance to interact and participate in real-time conversations with presenters and other attendees. Attendees can use this feature to ask questions, exchange observations, or offer feedback, which can assist presenters in adapting their material and delivery style to the requirements of the audience. Since it enables participants to ask clarifying questions or share personal experiences, live chat is particularly helpful for webinars that cover complicated or technical topics.

Live Polling

Event organizers can create and run polls during webinars using the interactive feature known as live polling. Polls can be used to get audience comments, gauge participation, or assess audience engagement. A strong method for gauging audience knowledge or attitudes is live polling, which may also be used to construct interactive tests or surveys. Presenters may interact with their audience, encourage engagement, and maintain viewer concentration throughout the webinar by employing live polling.

Breakout Rooms

Event organizers can separate audience members into smaller groups for talks, brainstorming sessions, or group activities with the use of breakout rooms. This function gives participants a chance to interact and exchange information, which may be particularly helpful for team-building or training objectives. Presenters may provide guests with a more individualized and engaging experience by employing breakout rooms, which can boost participation and engagement. Breakout spaces may also be a fantastic method to promote networking and cooperation among guests.

Interactive Whiteboard

Digital technologies like interactive whiteboards give speakers and participants a space for interaction and collaboration. They provide speakers with the ability to immediately draw, write, and remark on the whiteboard, giving them the chance to clarify difficult ideas, emphasize crucial points, and engage the audience in real-time. For webinars that include seminars, lessons, or brainstorming sessions, interactive whiteboards are very helpful.

Virtual Backgrounds

During webinars, presenters have a polished and interesting background thanks to the virtual background feature. They provide the webinar with a unified appearance and feel by enabling presenters to modify their backdrops with branded or themed visuals. By concealing any debris or clutter in the presenter's real environment, virtual backdrops can also serve to lessen distractions. Also, they can contribute to making the audience's experience more immersive by giving them the impression that they are in a setting linked to the webinar's subject.

Email notification

In addition to handling post-presentation preparations, your webinar software should automate as much of your presentation as feasible. It should enable you to automatically send registrants reminder emails that include all the important details of your presentation. Users may always check their email and feel assured about any future steps they wish to take relating to the knowledge delivered during the presentation. This is more like an after-sales service.

Recording

Hosting webinars has the additional benefit of enabling your audience to view them whenever it's convenient for them. Also, having the option to record makes it possible for viewers to access your webinar for longer. Moreover, edited content is an advantage over recorded content. As an illustration, editing your recorded webinar enables you to produce digital material that you may utilize in the future. Moreover, you may use these recordings to grow your subscriber base through your official website and social media accounts. With just one drag-and-drop operation, the webcast library on the webinar platform enables you to duplicate old sessions or add new webcasts.

Email and social media integration

Social media is a crucial component of networking, much as webinar software has become a vital tool for communication. For staying in touch with your audience, platforms like Facebook and Twitter are essential. You may add a tracking pixel to Facebook that directly connects advertisements to your webinar on a lot of webinar sites. This facilitates access and assists in ensuring that the proper audience sees your material. Using social media improves your marketing potential and visibility. Analytics also enables you to assess the efficacy of your program. It's simple to sign up for webinars. It can be smoothly integrated with the advanced e-mail systems that are most often used.

You can keep track of your registrations and keep a database of people interested in attending future webinars thanks to a seamless email connection. The HTML-based web browser used by the webinar platform enables you to design some of the most personalized emails. Also, these emails are supported by Outlook and Google Calendars. Based on this, you may connect your registration page to social networking platforms like Facebook, Twitter, Google+, LinkedIn, and Google+.

Consider these features while choosing a webinar platform for your online event. It will allow you to host an interactive and engaging webinar. It is also important to do research work and check the pricing plan for a webinar platform. Most webinar solution providers offer free demos for webinar platform.