Top 5 SEO Skills Neglected by Beginners in 2020

Whether you're new to Search Engine Optimization or polishing your skills to the next level, you'll need a bunch of skills that'll help you Win.

The skills that makes you aside from rest of the crowd. Successive SEO takes a lot of practice and skills.

No matter who you are , what experience you have.These five skills are your way to win ranking Battle in 2020.

Skill #1: Analytical Skills

Yes! Analytics is the main ingredient to SEO without this skill forget about finding good keywords, conversions rates, backlink research. 

SEMrush, Adobe or Google Analytics, good knowledge of exel and all major analytics tools. Learn how to read them and use them.

Your keyword research, competitive analysis, backlink research depends totally on you analytical skills.

I don't have to tell you keyword research is the backbone of SEO. Get your hands perfect of analytical and research skills. Analytics helps you to understand what's going on with your site, help you understand visitors behaviour , how much time they spend on particular page, where they are coming from and more. you can find out better opportunities within your website or with keywords

Skill #2: Copywriting

Whether you're in SEO or in marketing, copywriting helps you gain better leads, better conversion rates. How?

Well you'll guide the users What to do Next, from crafting a title tag to content.

A well crafted Title Tag, Meta description not matters for search engines. But also matter to user experience.

To guide them to take an action to click that Title tag,

Copywriting helps you express the emotions, also to make people take action.

With that let's see the 3rd skill every SEO should learn.

Skill #3: Basic Coding And CMS

CMS WordPress and basics coding skills to improve search engine optimization seo.

In today's world of CMS specially like WordPress building a website is so easy, without writing tons of coding lines. With just one click you can make a fully functional website.

But still having some basic knowledge of programming language like HTML/CSS etc, is better than nothing.

Specially when one is facing technical issues. You should able to understand Source Code of a URL and also be able to tell where the website is facing error.

Furthermore you should understand how internet/search engines work.

Skill #4: Link Building/ Backlinks

Backlink or link building to get better trust, authority in search engine optimization seo.

A backlink for a given web resource is a link from some other website to that web resource. Link building is dead? Not at all, it's a vital part of SEO that helps the website in terms of credibility.

That's not all; link building helps your website improve E-A-T (Expertise Authority, and Trust ) and search engines like google uses E-A-T to measure website's trustworthiness.

So getting backlinks from websites will help you gain all that but be careful from spammy sites linking back to you. This may affect your EAT.

Increase your social visibility and do not use purchased links.

Skill #5: A/B Testing

A/B testing is a user experience research methodology. A/B tests consist of a randomized experiment with two variants, A and B. 

A/B testing is a vital skill that every SEO uses, to check the user experience and engagement with website pages. It's commonly used in digital marketing.

In SEO industry it's commonly used to test :

•  The Headline
• Meta description

• Call To Action Buttons
• Page Theme

Knowing A/B testing is very essentially when working with tools like Google Website Optimizer.

Conclusion:

Seo is very tricky is nature and one reason for that is search engines are constantly changing their algorithms. Google makes changes to its algorithm roughly 500 times per year according to Moz.

But putting the above listed skills in action will surely improve your SEO game.

I hope you enjoy the blog.