Top 10 eCommerce Trends You Need to Know in 2022

In the eCommerce industry, new changes are arriving every day. More than ever, this year eCommerce merchants are trying their best to improve their eCommerce businesses to fulfill their customers where they are.

eCommerce merchants need to stay updated with the new changes in order to be competitive in the market. In this case, working slowly means dropping sales. So, it’s highly necessary for each eCommerce merchant to stay updated with the latest eCommerce trends.

Bringing your eCommerce on top is our top-most priority. And so we’ve narrowed down some latest eCommerce trends in the forthcoming months and years.

Top 10 eCommerce Trends You Need to Know in 2022

1. Augmented and Virtual Reality:

Augmented reality AR and Virtual Reality VR have been Game changers in the eCommerce industry. With such technology, customers are able to see how the item will be in reality they are looking to shop for, which impacts greatly on their buying decision.

AR has made changes in the specific industry-based shopping experience, such as Fashion Industry and Home Decor Industry as it shows a better perspective of items without presenting them in person.

Look at the statistic saying, Why AR is better for eCommerce businesses:

• 71% of customers are willing to shop more frequently If Augmented Reality (AR) is provided on an e-commerce retail platform.
• 40% of buyers are likely to pay more for a product that is personalized via Augmented Reality (AR).

2. Buy Now and Pay Later Model:

In the eCommerce industry, the Buy Now Pay Later (BNPL) model is not a new payment idea. It has just recently gained popularity due to the COVID-19 outbreak. People lost their jobs and faced financial difficulties in the Covid-19 pandemic. That's when customers found the BNPL payment scheme to be beneficial.

Customers can purchase a product and pay for it later via BNPL payments. Customers can pay in installments or use zero-interest credit cards instead of paying in whole at the time of purchase. The usual user of this payment method is a young shopper with a limited budget.

In the current scenario, Amazon Pay Later is an example of a BNPL payment. Sellers have seen a spike in eCommerce sales, a higher-order quantity, speedier order processing, and a lower cart abandonment rate since using BNPL.

3. Various Online Payment Options:

Payment is the final stage in the online shopping process, and clients have different demands when it comes to payment options; if they don’t find the payment method they want, they may cancel the order. And for any eCommerce Merchant, there is nothing worse than a customer abandoning the Shopping cart.

Providing a range of payment gateways is an excellent strategy to boost mobile conversion rates. Allow customers to keep their payment information saved on your website so that they may check out with a simple click the next time they shop at your eCommerce store.

For that, you can accept Credit and Debit cards, Cryptocurrencies, Digital Wallets, and Payments in installments.

4. Sustainable Commerce:

People are becoming more conscious of environmental concerns, and they favor online businesses that use environment-friendly production, packaging, and delivery methods. As a result, eCommerce retailers will be unable to avoid this trend.

Take a look at what recent surveys say about sustainability in industries:

• In a survey, 52% of people stated that they want the industries to become more environment-friendly.
• Customers who care about the environment want businesses to cut the amount of packaging by 75%.
• Pay more, waste less: 32% of customers would pay extra for a product from a company they feel is committed to environmental sustainability.

Many businesses are becoming more environment-conscious by going paperless wherever necessary, using eco-friendly packaging, and utilizing recycled items, and you should join too. As these things are going to be mandatory in upcoming years.

5. Conversational Commerce:

Conversational commerce is the practice of selling things to customers using chatbots or other messaging platforms.

When individuals purchase from brick-and-mortar stores, there are sales associates to guide them, but when they shop online, there is no one to solve their queries. The true usage of chatbots is right here. Customers desire to buy products promptly in today's fast-paced society. They will become dissatisfied if they are unable to find anyone to solve queries.

As a result, chatbots act as a savior for eCommerce companies by promptly answering client questions. Live chat keeps businesses available to consumers at all times and gives them a personalized experience.

Experts expect that by 2020, 80% of businesses will be using chatbots.

6. Headless and API-Driven Commerce:

Headless commerce is a method of totally separating an online retail store from the frontend presentation layer.

The shopping channels are expanded by headless commerce. Consumers may purchase products not only through laptops, PCs, or mobile devices but also through smart speakers and fitness devices.

As a result, headless commerce brings all shopping experiences together, boosts flexibility, and expands sales opportunities. It also enhances omnichannel selling by allowing headless businesses to quickly deploy additional sales channels.

The popularity of headless eCommerce has increased in recent years due to its benefits. Amazon, Toyota, and McDonald's are among the companies that have gained the rewards. consider having a headless content management system (CMS) like Sanity.io or Strapi, or a headless eCommerce platform like Shopify or BigCommerce.

You can also use WordPress as a headless CMS if you currently use it as an eCommerce platform.

7. Voice Search seems cool to customers:

Nowadays customers have started relying upon available technologies. According to Loop Ventures, by 2025, 75% of US households will own a smart speaker.

As more smart speakers are installed in homes, more people will use voice search to purchase online. Consumers are increasingly adopting voice search to purchase online or place restaurant orders. Additionally, because users don't need to type their queries in the search boxes, Voice search makes buying more convenient and painless.

Voice search should be included in the marketing strategy of eCommerce companies. Make sure your products and services appear in voice search results for relevant keywords. Do remember, users usually utter whole sentences rather than phrases.

According to a survey conducted by CouponFollow, approximately 47% of customers have used voice control to purchase online, with 58% expressing pleasure with their voice shopping experiences. On the other hand, Voice Shopping has a number of drawbacks, too. For 40% of customers, it was difficult to browse items using Voice Shopping.

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