The love languages you can apply to your small business communication

You must have heard about Gary Chapman’s book, The Five Love Languages. The book highlights how different people express, experience, and receive love.

The concept deals with personal relationships, and the five languages include – affirmation, quality time, physical touch, receiving gifts, and acts of service.

Often referred to as appreciation languages, you can cultivate and preserve your customer relationship efficiently with these languages.

Here are a few ways to leverage love languages to delight and win your customers.

Make your customer feel valued.

Make your customers realize they matter to you and that their choices are your priority. When you go out of the way to fulfill their wish, your customers feel safer and well-connected to your business.

As you nurture a strong emotional bond and make them feel valued, you let the feelings of reciprocity. Powerful emotions that resonate with your customers help them come back to you. This would mean giving back to your customer what they are looking for and giving your most loyal customers more of that particular thing.

If you run a small bakery, you can always remember your customer’s birthdays and send them a cake or call your customer and say, “ I am calling to say “ thank you” for doing business with us.

You can also send a handwritten note, appreciating them for being your customer for a long time.

Let them know what you appreciate about them. Remember that sending a handwritten note specially written for your customer means a lot in this digital world.

Listen to your customers and then respond to them.

When you actively listen to your customer, it helps you gain more than trust. It helps you earn loyalty and in some cases, gain their appreciation and love for who you are and what you do.

So pay attention. Make certain that you can hear adequately.

Feeling heard entails more than just having someone listen to you. It’s about getting that person to internalize what you’ve said, act on it, and keep their promise to you.

Like in a loving partnership, for businesses, consistently keeping on that promise over time can generate good emotions that help build long-term trust and happiness with customers.

Delight them with gifts in the form of discounts, newsletters, etc.

Isn’t it true that everyone enjoys receiving gifts? When you send gifts to your customers, it informs them that you have thought about them and that you care about them.

Companies that provide discounts to first-time purchasers or send newsletters to subscribers about product information specially designed for customers are most likely doing it to increase sales. Although informed consumers know this, most will see it as a chance to save money on their favorite products and services.

The keyword here is the benefit you offer. Does your product improve the beauty, alleviate suffering, or increase wealth? Whatever it accomplishes, the marketing content that supports it should emphasize its benefits and portray them as unique and exclusive to your product and the customer. It isn’t a gift unless these benefits are included.

Understand what your customer really needs from you

Feeling understood in a personal connection often indicates that one person understands what the other needs, why they need it, and where they are attaining it. When a company can understand its clients similarly, purchasers are more satisfied since they can supply them with better-tailored services, offers, and points.

“Listening is the first step in understanding your customer’s love language.”

Provide quality time to your customers through consistent communication

Quality time is consistently communicating with your customers, and your business can achieve this with online chat services, customer care, and expeditious responses. You can take extra steps to communicate and share how much you appreciate your customer’s time.

Customer engagement with your business can be calculated through website dwell time and the average time given per page. It can also be an SEO ranking factor, indicating the time spent on high-quality content and the overall engaging user experience.