How to repurpose your blog & reach more audience

You may have been writing blogs for a long time, and some old golden blog posts may be part of an “archive “now.

And most of you will agree that the archives have a lot of popular and evergreen content. Well, it will be a shame to let them sit there.

It’s time to pull out those blog posts, give them a new appearance, and find more audience for your website.

Repurposing your blog into various content pieces is a great way to reach an audience you may have missed out on the first time.

Convert your blog into creative digestible snippets that are relevant to each channel.

Give a new life to your blog as you repost them.

Promote your content in new and shareable formats with podcasts and video clips.

Gain new audiences as you republish your content on high-quality platforms.

Social media posts

You can start from the basics: repurposing your blog content into social media posts.

Make each important point in your blog into a separate post, and you can turn them into microblogs.

Creating engaging posts will draw attention to your content and encourage readers to follow your blog to know more about the content you have shared on social media.

A basic video

As per Forbes, 65% of us are visual learners.

Not everyone is into reading. Some love to watch, and video content makes it more convenient if they are busy driving, cooking, or working.

Turn your blog post into a shareable and eye-catching video. Take the main points of your blog and turn them into an animated slideshow.

Guest posts

You can look for websites that accept guest posting and repurpose your blog into guest posts. Just remember to create a slightly different version of the original content. Include a link to your blog so readers can find your website.

Instagram Stories

Instagram stories are a significant driver of engagement. The ‘swipe up’ feature of Instagram can link an Instagram story to a web page, helping you repurpose and promote your old blog posts.

Slideshare Presentations

Slideshare presentations may take some time to create, but if your blog post is aimed at professionals, it is worth investing in. Use slide decks and SlideShare presentations to give your audience a glimpse of your blog post. You can also use it to give presentations offline and as eLearning materials.

Interesting podcasts

Turn your blog into an informative podcast. We all know that the popularity of podcasts and other audio content is rising, and this trend hasn’t necessarily reached its height yet. As of January 2023, there are over 5 million podcasts with over 70 million episodes between them.

You may post your content to large sites like Apple Podcasts, Spotify, and SoundCloud to reach many people.

Informative infographics

If you have many interesting statistics, data, and facts in your blog, you should turn them into infographics. Infographics will need a little more effort but are one of the best ways to turn your complex content into an easy-to-digest and attractive format.

As per several studies, an infographic is thirty times more likely to be read than an article. Including your site URL in the actual graphic can help you boost your SEO and drive back traffic to your site.

Webinars and workshops

If your content is excellent enough for a PDF or guide, it is also good enough for a webinar. Thanks to many tools, you can quickly transform your expertise into an interactive lesson – webinars are now easier to deliver.

Start repurposing your blogs now!

You may save a lot of time and work as you repurpose the information you have in your blogs. It can also be an efficient technique to increase your reach and engagement.