The Future of WhatsApp for Brands and Marketers: 5 Things You Need to Know

WhatsApp is the world's most popular and influential messaging platform. In addition to the large user base and the intuitive functions of WhatsApp, the app has also become interesting for companies as it attracts users from all over the world. WhatsApp marketing keeps you in touch with your audience - more than half of your users check WhatsApp every day. You can be sure that your text messages will be read as these messages have an open rate of 98%. The ultimate goal is that all customers love this communication channel. They believe more in brands with chat apps, with 53% of people saying they buy from companies that can be reached via chat.

Wondering what the future holds for this app and what you can do to ensure the success of your WhatsApp business? Here are five things you need to know as a business marketer:

1. WhatsApp Business

If you use WhatsApp for business, there is no point in doing so through a private account. You run the risk of losing access to your account and losing many valuable functions. For many companies, however, WhatsApp offers a simple solution: WhatsApp Business. It is available for Android and iOS and is accessible as an online platform called WhatsApp Web. You can also use it in your browser if you already have a corporate account. WhatsApp Business is primarily intended for small businesses that want to organize their presence in the app. It's free, but its capabilities are somewhat limited compared to the WhatsApp Business API.

2. WhatsApp Business API

Medium and large businesses may need a more powerful tool when faced with more users or when they want to add more functionality. Here is the WhatsApp Business API. The WhatsApp Business API enables brands to take advantage of WhatsApp encryption and learn more by adding their own integrations and features like WhatsApp chatbots. With the help of a WhatsApp Business Solutions Provider (BSP), you can, for example, filter, mark, and manage WhatsApp messages and messages from other social networks in a social inbox.

3. Growing Business Opportunities

In addition to the WhatsApp branding and loyalty functions, Facebook's control over the app also helps marketers. In addition, current studies show that targeting brand advertising by exchanging data between Facebook and WhatsApp leads to a higher return on investment (ROI). Since WhatsApp is an app in development, it will not be discontinued any time soon. Businesses of all sizes can continue to explore. If you want to appeal to your target audience in the same way, it might be worth exploring a WhatsApp marketing strategy for the future. Your company can use WhatsApp to influence stakeholders, support them with an interactive messaging experience on their shopping journey, and sell cheaply without your customers entering your store.

4. WhatsApp Business Marketing Benefits

Using the messenger is a once-in-a-lifetime opportunity to develop your marketing strategy. WhatsApp offers businesses a number of powerful personalization options. For example, you can share personalized welcome messages, special offers, birthday wishes, etc. As a result, WhatsApp Business Marketing drives more conversions, increases sales, creates high-quality customer relationships, and offers cost-effective marketing. In addition, you will receive information on important metrics such as the number of messages you have sent, delivered, and correctly read.

5. How to Get Started

WhatsApp Business Marketing is all about maintaining customer relationships and creating value. To get started, the first thing you need to think about is how you and your company will fit into the conversations with your audience. Next, you need to design an attractive brand identity that they can interact with. WhatsApp is a powerful tool and it has become popular because of its simplicity. For this reason, a WhatsApp marketing strategy should be an important part of your marketing arsenal to meet your high-quality CX goals and add value at critical moments in the customer journey. If you're planning on trying the WhatsApp experience, join forces with GetItSMS today and send a message to your target audience anytime, anywhere. GetItSMS WhatsApp API is also available in Early Access so developers can sandbox and prototype. In addition, you have access to the excellent GetItSMS 24/7 customer support to resolve all of your problems in no time.

If you want to stay competitive in the industry and really want to get in touch with your customers on a deeper level, start your WhatsApp business presence with GetItSMS. With its wide reach, high user base, and strong communication skills, WhatsApp has the potential to become one of the strongest customer loyalty channels on the market.