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The Do’s and Don’ts Of Facebook Advertising

Are you running Facebook ads that aren’t performing as well as you’d like? You’re not alone.

By Poll the PeoplePublished 4 years ago 3 min read

The Do’s and Don’ts Of Facebook Advertising

Are you running Facebook ads that aren’t performing as well as you’d like?

You’re not alone.

Most businesses go about their Facebook advertising campaigns the wrong way and end up wasting money.

In this post, we’ll show you the dos and don’ts of Facebook advertising so that you can make the most of your campaigns and finally start seeing the results you want.

The Dos Of Facebook Advertising

The Dos of Facebook Advertising:

1. Do use relevant images

Images are key on Facebook, especially in the News Feed. Be sure to use high-quality, relevant images that will grab attention and encourage users to click through to your ad.

2. Do use a Call-to-Action

Your ad should have a clear call-to-action, such as “Buy Now,” “Sign Up,” or “Learn More.” This tells users what you want them to do, and makes it more likely that they’ll take that action.

3. Do target your audience

Make sure your ad is targeted to the right people. Facebook allows you to target by location, gender, interests, and more. The more relevant your ad is to your target audience, the more successful it will be.

4. Do test different versions

Don’t just create one ad and leave it at that. Try out different versions of your ad, with different images, copy, and calls-to-action, and see which performs the best. Facebook Insights will show you how your ads are performing, so you can see what’s working and what’s not.

5. Do set a budget

Facebook advertising is very affordable, but

The Don’ts Of Facebook Advertising

The Dos And Don’ts Of Facebook Advertising

The Don’ts of Facebook Advertising:

1. Don’t use too much text in your ad image. Facebook will reject your ad if the image contains more than 20% text.

2. Don’t use misleading or false claims in your ad. This includes anything that is not true about your product or service.

3. Don’t use profanity or obscene images in your ad. Facebook will reject your ad if it contains any profanity or obscene images.

4. Don’t target your ad to minors. Facebook will reject your ad if it is targeting minors.

5. Don’t use your personal profile to promote your business. Facebook will suspend your account if you use your personal profile to promote your business.

6. Don’t use likes, comments, and shares as a metric for success. Facebook will remove your ad if you use likes, comments, and shares as a metric for success.

How To Make Your Facebook Ads Effective

As you create your Facebook ads, keep in mind that people will see your ad while they are scrolling through their newsfeeds. This means that your ad needs to be attention-grabbing and visually appealing.

Your ad should also be relevant to your target audience. Make sure that the images and copy used in your ad are relevant to what you are selling or promoting.

Finally, your ad should have a clear call-to-action. Tell people what you want them to do after they see your ad. Do you want them to visit your website, sign up for your newsletter, or purchase your product?

By following these tips, you can create effective Facebook ads that will help you achieve your marketing goals.

Tips For Creating Engaging Facebook Ads

1. Keep your ad copy short and sweet

2. Use high-quality visuals

3. Use strong calls to action

4. Appeal to your audience’s emotions

5. Target your ads to the right people

6. A/B test your ads

Best Practices For Facebook Advertising

There are a few things to keep in mind when creating a Facebook ad in order to make sure it is successful.

First, make sure your ad is targeted to the right audience. Facebook allows you to target ads based on interests, demographics, and even behaviors. so you can make sure your ad reaches the people most likely to be interested in it.

Second, create an eye-catching image and headline for your ad. People will scroll right past an ad that doesn’t look interesting, so make sure yours stands out.

Finally, make sure your ad is relevant to your page and your overall marketing goals. Your ad should be about something that your target audience cares about, and it should fit in with the rest of your marketing strategy.

By following these best practices, you can create a Facebook ad that is more likely to be successful.

BONUS TIP:

Facebook advertising can be a great way to reach your target audience, but it is important to do it right. Keep these do’s and don’ts in mind to make the most of your Facebook advertising campaigns.

Looking to take your Facebook advertising to the next level? Poll the People offers a free signup to test your campaigns and help you get the best results. Click here to sign up now and see how we can help you reach your target audience.

Read More At: https://pollthepeople.app/facebook-ads/

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About the Creator

Poll the People

Poll the People is a leader in usability A/B testing. The fastest way test your designs with real people.

Poll the People gives you detailed reports from your usability test and valuable consumer insights in just minutes.

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