The Benefits of Investing in Business Technology | Rowan Schaaf

Technology has the power to transform your business. Beyond efficiency, storage, and security considerations, investing in technology has the potential to change your business for the better. Here are the benefits of investing in business technology.

1. Enables You to Connect With Your Customers

Most likely, you run your business primarily on the Internet. The Internet is a great way to connect with your customers and build relationships. It’s also a great way to increase your SEO, which can help you rank higher in search engines. In addition to this, technology can help you keep in touch with your customers through social media networks like Facebook and Twitter. This will allow you to communicate with them easily and keep them informed of new developments or products they might be interested in.

2. Minimizes Costs

A business that invests in technology can save money in several ways. For example, they can minimize paper costs by using digital storage media instead of print copies. This will reduce their electricity and printing expenses. Also, it’s a good idea to look into self-service options with your technology infrastructure. This will minimize your employees’ time on technology-related tasks, like maintenance or upgrades. It’s also a good idea to invest in cloud-based technology so that you can access your data from anywhere.

3. Allows You to Manage Your Business Proactively

Technology allows you to proactively manage your business, which can help you stay organized. You can use technology to track customer interactions and orders. This will help you add new products and services or improve existing ones. You can also use your technology to manage inventory, which will help you keep track of what you have on hand so that you don’t overstock or understock your business.

4. Identifies Security Risks

Security is always an issue with new technology; however, it can help you assess and mitigate the risks that come with it. You can use your technology to access information about your network security, which will help you figure out what you need to do to secure it. You can also use technology to encrypt the data on your sensitive systems.

5. Helps You Grow Your Business

Your business is probably going through some growth right now or trying to grow. Technology can help you accomplish that. For example, a lot of businesses use technology to create marketing campaigns. With these tools, you’ll be able to reach more customers than ever before. You can also use technology to improve your customer service practices and implement them to grow your business. This will increase your visibility and help you attract more customers.

In conclusion, it’s a good idea to invest in technology. Technology is a great way to improve business processes. It’s also a great way to reach customers and grow your business.

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About Rowan Schaaf

Rowan Schaaf is most well known for being the CEO and co-Founder of the company Pattern-- positions that he's held proudly since 2014. In his company, Rowan is currently in charge of working with a number of incredibly skilled and intelligent industry professionals, who are all dedicated to giving their clients a number of cloud-based business solutions. Rowan's clients range anywhere from corporations and government bodies to not-for-profit organisations, eCommerce businesses, and educational institutions.

Throughout his entire career, Rowan Schaaf has worked toward developing a number of different skills that complement his career, as well as becoming an expert in things he was already knowledgable in. Some of these skills are more technological development based, including digital strategy, web development, online marketing, creative strategy, brand development, web project management, information architecture, CRM, UX, eCommerce, and mobile applications. He's also developed a number of business development skills, such as mobile marketing, strategic planning, creative direction, integrated marketing, product development, marketing communications, leadership, and management.

One of the things that keeps Rowan going is that he is first and foremost a parent. One of his favorite things to do when he's not working is spending time with his beloved family. Not only that, but he also loves to help develop his community. Rowan joined Make-A-Wish New Zealand back in 2011 as a Trustee, even working his way up the organisation in a Chair position. While a member of Make-A-Wish, Rowan was directly involved in some incredible organisational changes. One of the things he helped out with was bringing Bayleys as a cornerstone sponsor. He also helped implement a direct giving programme. While working with the not-for-profit organization, Rowan gained invaluable experience and knowledge when learning how the Board and organisation Executives work together to bring about success for the organisation.

To learn more about Rowan Schaaf, be sure to visit his websites!