The 5 Most Important Metrics To Pay Attention To In Google Analytics For Better Marketing

Google analytics is a great tool for understanding your site visitors’ behavior and interests. The software is super convenient and easy to use. It tracks a lot of data so it helps to be focused when you are analyzing the data. If you are interested in what data helps you with marketing, here are 5 metrics to pay attention to.

1. Traffic Source

Do people come in to your house through the front door or the chimney? Understanding traffic source will help you understand where your users are coming from. Are they coming from your Facebook links or are they typing your link in and coming to your site in a direct way? Paying attention to this metric will help you tailor your marketing efforts so that you are taking advantage of the channels that are most effective in connecting users to your site.

2. Users By Time Of Day

Do you want to market to an empty room or a packed room? Understanding when visitors come to your site the most will help you know when to target these customers for sales, contests and etc. So if you know that most people visit your site on Wednesdays at 1pm, then you can post content around that time and have sales on products that will bring even more traffic to your site around that time. This will reduce the effort you have to put into getting people to your site and allow you to push a message to the most people at a specific time.

3. User Retention

Is your site a Walmart or a pharmacy? Do people come repeatedly or use it as a resource? User retention refers to how many people are coming to your site repeatedly. Understanding this metric will help you understand if people are coming to your site one time or several times. This information is great for offering deals and incentives for people who are the most loyal. It will also help you understand if your site is being used for one time purposes or is it a trusted resource for people. Basically you’ll be able to understand how people are using your site. This will strengthen your marketing efforts by allowing you to have a targeted message that reflects how people use your site.

4. Average User Session

The amusement park versus the local park. Are people on your site for an average of 30 minutes or 30 seconds? Understanding how long people are on your site will help you create content that reflects the length of time people are on your site. It will also help you understand how people consume content in general. Do people skim on your articles or do they spend a considerable amount of time reading and viewing your content?

5. Most Viewed Pages

All of the best shows should get spin offs right? Taking a look at your most viewed pages will help you understand what type of content is most popular with your visitors. You can use this information to generate new content ideas and expand on the current popular content ideas.

Understanding these 5 important metrics will help you have targeted marketing efforts that reflect your users interests and behaviors. You can begin to benefit from of the behavior trends of your users and expand the things that are currently working in your favor.

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