The 4 main reasons why outsourcing your Telesales is a great idea

1: Saving you money

Outsourcing your Sales function may look expensive as part of an initial outlay, however it a small price to pay when you consider the cost of an in-house telesales team.

Hiring an in-house, outbound telesales person will cost £20,000 for a salary. That’s just one person, instead of hiring a whole team of professional, experienced telesales professionals to target your ideal market for a set monthly fee. That’s a team delivering education on your business, brand, product or service and generating face to face appointments for you or your sales team to go out and meet.

If you decided to go with in house recruitment, it is not just the annual salary you need to consider, there are training costs for this staff member, their additional overheads including equipment costs, salary bonuses, holidays, national insurance. Have you considered the fact this employee will need a manager to monitor their work, and perhaps a team of colleagues to make them effective in generating new business? That £20,000 salary is just a fraction of the total onboarding cost and that is before they have even begun to pick up the phone to work on your campaigns and generate new business opportunities, which also takes time to build confidence and experience.

2: Experience

Experience comes from picking up the phone.

Everyone in sales has some level of telesales ability where they have had to make cold calls in order to explore leads but, finding that ideal candidate with the experience and drive to come into a business and hit the ground running is the most difficult aspect of your recruitment strategy.

A team of telesales people, experienced in speaking in your companies voice will generate interest in your business with immediate effect.

Why choose to hire untested individuals when you can outsource to a telesales company that already has experienced, expert telesales people?

Experience is essential to get the maximum return on your investment, a guarantee when you outsource. Outsourcing also provides an established formula that allows you to monitor and manage your lead generation services to meet the capacity of your business.

3: Creating a Buzz about your Business

Promoting your brand can be a challenge, especially when trying to find the correct blend of professional and engaging telemarketing, product and industry knowledge and experience. Outsourcing your company’s telesales allows your company to benefit from our years of experience across multiple industries to your advantage.

Maintaining a consistent message that communicates the unique benefits your brand is difficult, particularly one that delivers results.

These points are critcal to your telesales campaign success, otherwise why should you risk contacting prospective clients with a message that is still being shaped by an in-house telesales team and may not work?

4: Return on your Investment

The main reason for all telesales activity is to generate a return on your investment by establishing new business contacts, Improving relations with potential clients and, to generate new revenue streams for the business.

Whilst a return on your investment can be established through many sales options, it is clear that a ROI must be established from the beginning in order for a sales project to be profitable.

A key benefit of outsourcing your telesales campaign is that all call, dial and lead generation targets (helping you determine your ROI) can be calculated and agreed from the beginning. Together we can establish an accurate conversion rate to converted business and help you determine whether the ROI you see from these appointments is worth the investment and how many sales would generate enough ROI to justify the campaign.

A professional telemarketing campaign can give you the push you need to achieve this year’s sales goals. 

Your future customers are waiting to hear from us about your business and after 18 months of isolation, those customers believe as we do, that it is good to talk.

The Archive Group is ready to talk, in your voice.

Calling 01359 760989 is a great place to start your next telesales campaign.