social media
Social Media targeted pieces, for influencers and trending topics in the Journal workplace digital universe.
Commercial Impact Is No Longer Enough
I've been consistently of the view that, especially over the last 5 years, businesses must ensure that they focus on being socially conscious if they want to maximise their appeal to consumers. My basis for this is primarily, amongst other things, the interest that so many people share in social outcomes based on their vicarious connectedness, through social media especially.
By Josh Firmin8 years ago in Journal
Top Four Secret Video Marketing Strategies
So you’re a small business owner, an entrepreneur or maybe someone just interested in online growth, and EVERYONE seems to be talking about social media and video marketing. Well, it’s time for a wake-up call. Your competitors are creating videos. Everyone is doing it and if you don’t want to get left behind or leave a HUGE amount of potential clients and/or money on the table you should be too. Here’s the best part, it’s easier than you think! Over the last few years, video marketing has not just been work or a fun hobby for me, but become an OBSESSION! Below are the absolute best social media video marketing strategies that I have found and tested to not only make you come across as the expert you are and highlight what you do/sell, but to have your videos actually show up and rank on Google and YouTube. I’m going to break it down for you step by step so you too can achieve video marketing success and outrank your competitors. Let’s jump in!
By Austin Armstrong8 years ago in Journal
Creating a Simple Social Media Strategy
With social media usage on the rise every day and more ways for people to connect with each other, share their lives' little tidbits and be exposed to by many companies, what can be done to ensure that your social media output can take off to help you grow?
By Francis Milligan8 years ago in Journal
How to Gain More Followers on Your Company Twitter. Top Story - April 2018.
With 330 million active users monthly, Twitter is a great place for companies to advertise their business. By gaining followers, you increase your brand awareness and the number of customers you have. So, how can you up your Twitter following?
By Chloe Walton8 years ago in Journal
Finding Your Brand's Voice on Social Media
A brand’s voice is very important in showing who you are as a company and what values you hold. Social media is a great way to bring in new customers and spread brand awareness, so the way a company runs their social media is very telling and important to whether it will be successful or not. Here are some Dos and Don’ts to think about when finding your brand’s voice.
By Chloe Walton8 years ago in Journal
Linkedin: Why Is It so Important?
LinkedIn is often not utilised as much by companies than other social media sites, with some businesses and professionals not even having a presence at all. LinkedIn is a professional business and employment focused platform and has around 500 million users, which makes it a great place to advertise your company. LinkedIn allows users and companies to connect with potential customers and business partners, recruit and look for jobs, as well as post content that relates to your company. LinkedIn is a very important social media website to employ and here are a few ways you can utilise it.
By Chloe Walton8 years ago in Journal
5 Ways to Improve Your Social Customer Service!
Gone are the days of being able to use social media just as a marketing tool for your business. The digital world has changed and customer experience is now as important as it ever has been and this article will help provide your business with 5 essential steps to improving your social customer service offering.
By Social Guru8 years ago in Journal
Small Businesses Can Make a Huge Impact Online
Small businesses succeed when they develop relationships with their customers, and they can take advantage of the fact that 80 percent of customers choose to connect themselves with brands on Facebook. However, to make a huge impact, it takes more than just a presence on social media sites to build their brands. It is vital that small businesses connect with potential customers and clients on a personal level to compete with the larger companies. The problem is, small business owners have more responsibilities because their business activities are not broken up among a board of directors or through a management team. They must use their time wisely to have an online presence and they need to keep things simple in order to not hurt their business.
By Rebecca Nedrow8 years ago in Journal
