social media
Social Media targeted pieces, for influencers and trending topics in the Journal workplace digital universe.
Why Everybody Is Dropping Their 9 to 5 and Traveling—and Will It Kill Our Work Force?
First off, today's society is so different than it was even a decade ago. Social media is now a thing, and people are enjoying spreading their individuality and doing what they love. Because it has been a pastime for years now, social media has never been taken seriously and has just been thought of as websites to make friends off of and share ideas—but now, people are making an income off of it and businesses are growing due to it. So, who's the joke now? So many people are hopping on this and trying to learn how to be successful off of it. They're dropping their jobs now. This is amazing, because even five or 10 years ago, this would never been thought of—at least not as much as it is now.
By Marykate Crowe7 years ago in Journal
5 Ways to Build Your Brand on Instagram Through Content Creation
At the beginning of 2019 the message to startups is clear: the best way to build your brand on any social media platform is through content marketing. When it comes to Instagram in particular, just look at brands like Glossier and Madewell; both have built their empires on the platform, amassing over a million followers and generating millions more in sales—all from creating the right kind of content.
By Instasize App7 years ago in Journal
Where to Start? Being a Writer Turned Vlogger
As a writer, it's important to harness every aspect of content creation and digital marketing. If you can do it and learn how to do it well, it'll benefit you in the long run. Since I did a fair bit of video editing in my student days for fun, I decided to give vlogging a whirl. I'm still pretty new to it and learning along the way, but I do have a few beginner tips to share.
By Leigh Victoria Phan, MS, MFA7 years ago in Journal
Gain More Twitter Followers
The average Twitter account has 707 followers. That number is a significant increase over 2012 when the average feed had around 250 followers. The rise of the celebrity tweeter is part of the reason for this increase, but if you are new to Twitter or trying to gain a name for yourself in your industry using social media, you will need to compete with millions of other accounts to be heard above the noise. The first step is to figure out what you want out of tweeting. Small business owners and creative freelancers often use it to connect with customers, including showing them new products, but a feed that is only yelling “buy my stuff!” won’t be appealing. Instead, your feed will have to provide useful information to readers to make it successful. In addition to content, check out these ways to grow your audience on this powerful platform.
By Brandi Brown7 years ago in Journal
Branded as a Rat
This is the kind of story that gives top executives of any service-oriented business today nightmares! In our age of social media, it only takes one story, one post, one video, or one picture to possibly sink your business! One bad customer interaction or one disgruntled employee's action can become a viral video in an instant. Literally, this can place your business—no matter the industry, no matter the size, no matter the location, no matter of anything—instantly on the defensive, and if that story doesn't kill your business, it could well cripple it or at least make a huge dent in the firm's top and bottom lines. And that damage can be lasting for an indeterminate amount of time in the consumer mins. Indeed, there will be some consumers that you may never be able to reach after one of these incidents.
By David Wyld7 years ago in Journal
Using Social Media Professionally
It’s common for prospective employers or university admissions committees to Google candidates. What they find can either be great, nonexistent, or rather bad. Keeping in contact with friends and family on social media is great, but it can do more than that.
By Leigh Victoria Phan, MS, MFA7 years ago in Journal
Fear{less} Social Media
“Okay, I need to create a post for my business. Something that catches my audience's attention. It should offer a lot of value. Be funny. Present a revolutionary new concept. Be authentic to my brand. And draw people to be interested in my services.”
By Michael Toru7 years ago in Journal
Understand, Measure, and Report Social Media ROI
So if you read my last post then you’ll know that 40 percent of businesses cannot accurately measure the ROI of their social media. The following post is for the 40 percent. Let’s ensure that everyone can measure the ROI of social media.
By Francis Milligan7 years ago in Journal
