pop culture

Why Does 'Sex Sell,' and Should It?

It’s no shock that corporate, advertising culture and sex go hand in hand. As the old adage goes, “sex sells,” and it has been doing so for centuries. The Mad Men-esque sex appeal in advertising has been around since the beginning of the field. From billboards to woodcuts, illustrations, posters, signs, and television ads, sex has ingrained itself into our culture. At the beginning, it was typically portrayed in ads for saloons and tobacco, with attractive women naked from the waist up.