industry
Industry related topics in the realm of corporate culture, business, and the workplace.
It's All in One Name
Drive around the interstate highways of the South and you see a lot of one thing. No, we're not talking about McDonald's or truck stops, though there are certainly plenty of those at seemingly every exit. We're talking billboards, and specifically billboards that feature a smiling man, almost exclusively always a handsome "white guy," who can help you with your legal problems.
By David Wyld7 years ago in Journal
How Pure Growth Is Changing the Way Marketing Is Done, and What You Can Learn from It
The success of a product or company should never be limited by their ability to pay for expensive ads. This is the philosophy behind the guerilla marketing movement of the 90s, in which lead thinkers in advertising and marketing realized that some of the best ways to sell a brand are by providing quality, surprising, people-oriented advertisements that engage the consumer—but not at great cost.
By Nicola P. Young7 years ago in Journal
How One Marketing Campaign Made Jockey Become Relevant Again. Top Story - December 2018.
Among ad agencies, there are very few things that can be as challenging as breathing new life into an aging company. No industry is this more difficult than in fashion, where relevance is everything and every brand needs to prove its innovative mettle to survive.
By Ossiana Tepfenhart7 years ago in Journal
This Is Us
Ahhhhh. The Christmas shopping season is upon us! And for those who manage in retail, we know that means dealing with frenzied stores, frazzled customers, and fresh on the payroll employees. The vast majority of us who dare even enter a physical store in the month of December leave less than satisfied with our shopping experience, often muttering to ourselves or yelling to the loved ones lucky enough to be with us something like: "Damnit! I should have stayed at home and just ordered all this stuff from Amazon!"
By David Wyld7 years ago in Journal
Uber Me to the Hospital, Stat!
It is one of those great juxtapositions of the modern age, where classical economics meets social media. And yes, they can agree! That's why as a management consultant/professor, one of my all-time favorite expressions comes from Gary Vaynerchuk, who has updated and put his own twist on Adam Smith's famous notion that the "invisible hand" of capitalism works to sort out "things" as they apply to business and economics with his now famous (well, not as famous as Adam Smith), but growing idea that "the market is the market."
By David Wyld7 years ago in Journal
I Was a PINK Girl at Victoria's Secret. Here's How That Went Down. Top Story - November 2018.
In 2018, I got hired on the spot to work in a huge mall at one of my favorite stores, Victoria's Secret. It seemed like it was my dream job at the time, but now I would never go back.
By Sierra Lynn7 years ago in Journal
Ethics
In my field of study there are many ethical dilemmas that could happen. One of the biggest dilemmas I may encounter over my time of business is finding the best product but trying to keep the price down. There are many products I will need in my field of career. Being able to keep the price of product down will save me and the customers money. When looking into these products I may be tempted to look towards other countries to help make the products and keep the price down. When we do this, there is a chance that these businesses overseas are not treating the employees right, not giving them a fair pay rate, or giving them a horrible work condition, they work in.
By Kaylee Lundgren7 years ago in Journal
Getting to Know a User’s Intent For Better SEO | Digital Marketing
Identifying the intentions behind a user’s search intent can be incredibly difficult. Deciphering these, however, can have a huge impact on your search engine optimisation efforts and even increase the quality of your keyword research.
By Pending ....7 years ago in Journal
Working as a Waitress
As a teenager in high school, this is probably one of the best jobs you could work part-time. Personally, I only worked the weekend and always made around $250 to $300 (of course it varies by area, restaurant popularity, etc.). My experience working as a waitress for a year was a roller coaster. At the beginning everything was amazing, I worked at a Thai restaurant, and of course it took me a while to learn the food, training was about two weeks long, but I had to be there every day for eight hours (I started over summer break). And after training you never stop learning: How to serve, what to look for, customer service, and how to handle specific situations and customers. When I started off I was shy, but I knew I had a job to do, so it is very important to always be loud and clear when taking orders. How this restaurant functioned is that all the waiters get half the tips on every table, so all the waiters don't just concentrate on one section, they do what has to be done. Communication is a big part, letting your fellow coworkers know what tables were attended to, what they got, and what needs to be done helps ensure a great job is done, increase productivity, and most of all it helps the customers have the best dining experience; for example, letting your other fellow waiters know about tables you checked helps ensure they don't check them again in such a short time frame, thus preventing the customers from being annoyed (this is referring to how the specific restaurant I worked in functioned). Working as a waitress, in my opinion, is one of the best jobs that provide quality customer service experience—take it as if everyone that walks in through that door is literally your boss, they are paying you.
By Andrea Hernandez7 years ago in Journal
Good Customer Relations Vs. Bad Customer Relations. Top Story - November 2018.
United Airlines has taken customer service to new levels and beyond. Their employees know what it means to keep their customers happy and what it takes to keep them coming back for more. When I first started this article, I was going to use United Airlines as a model of what not to do as far as customer service. United Airlines had to file bankruptcy a few years back and it didn’t look like they would recover from it.
By Eugene Nelson Jr7 years ago in Journal
