business

Articles, videos, and related content associated with all aspects of Business and the culture surrounding business.

Marketing Socks for Good from the Big Easy
As a management professor and consultant, I can safely say that one of the waaaaaaaaay most overused—and overwrought—terms in business today is social responsibility. Companies will go out of their way to tell you all about whatever good they are doing to show just how socially responsible they are. And oftentimes, they will spend as much or more on advertising and promoting the good things they might be doing than on the actual good things they are doing.
By David Wyld7 years ago in Journal
Once Upon a Time There Was a Business
Each and every business has a unique personality and customer offerings—or in modern business-speak, a brand. How effective a company is at communicating their brand to attract an audience comes down to storytelling.
By Debra Haydock7 years ago in Journal
Ways to Start a Business with Social Media
In today's society, starting your own business can lead to success or failure, but it depends on your character and how driven you want to be. For myself, I have been working on a business plan for my own digital marketing company. In the mean time, I actually do freelance work on the side and it has actually been a very good gig. I have made at least $600 a month on a good month. This gives me opportunity to work from home and to help business through the United States and the United Kingdom as well. Let me give you some tips on how to market your business, which can help in the long run.
By Alex Osborne7 years ago in Journal
Amazon Marketplace: The Pros and Cons for Your Business
When launching a new business, Amazon might be just the place to break ground. As the world’s second largest online marketplace, there are millions of customers just waiting to be found. However, like any time you start a business, there will be pros and cons involved in literally every aspect of your day-to-day affairs.
By Mark Armstrong7 years ago in Journal
Pros and Cons of Marketing and Starting Your Business Online
There's no denying the appeal in being your own boss, and calling your own shots. There's also no denying the appeal in investing in something you love whether it be clothes, video games, or makeup. The possibilities on the things you could market are endless, and adding the internet to the equation just makes things seem a little more achievable.
By Jessica Jane7 years ago in Journal
How I Learned Marketing with Popcorn
I have had some brief stints in marketing and from what some of my previous bosses I have said, I am cold and distant and cannot properly create a good channel for a customer to continue to come to them.
By Heather Wilkins7 years ago in Journal
Balancing Business Travel and Family Life
People who are frequent business travelers have unique issues. The fact that they are often on the road, missing important family events and not seeing much of their family often takes a toll not only on them but also on their spouses and kids.
By Nina Simons7 years ago in Journal
Starting my Own Business at 19 (Pt. 3)
This is the most important lesson I ever learnt about running a business. More importantly about me as a person and how I treated myself:
By Faith Stratton7 years ago in Journal
My Dream
For as long as I can care to remember I have wanted to own my own business. I couldn't figure out just what I wanted to sell, but I have always wanted to start something, run it just the way I wanted, be in charge for once. I have failed at quite a few things in my life, my last failure was that I worked for an established vape mod company. They had goals and quotas, but never shared that information with me, so they decided to end their relationship with me. I am fed up with looking for a job, working under someone who is more interested in money than the customers and being under a management structure that says they are approachable and team oriented but do not give you enough time to form relationships with businesses so they can be repeat customers.
By Eric Wilkerson7 years ago in Journal
Managing Organizational Change
Organizational change can be a difficult process for any organization, but especially one to manage. Organizational change is when a company makes a change or transition from its current state to a future state that is different. Managing organizational change is the process of planning and implementing some sort of change in an organization. The process can be difficult as managers must make sure that they do not upset the employees while at the same time they maximize the effectiveness of the change.
By Lee Davis7 years ago in Journal
Making a Big Change. Top Story - September 2018.
Perhaps the boldest move that a company can ever take is to try and rebrand itself. Marketing geniuses and advertising agencies, often armed with long PowerPoint presentations and seeming irrefutable statistical evidence on shifting consumer demographics and pyschographics, have time after time successfully made the case to corporate executives that their company's entire image and/or its major products needed an extreme makeover. Indeed, an entire naming industry exists to help companies come-up with new corporate identities and the ideal names for their offerings.
By David Wyld7 years ago in Journal
Au Pair for Paws
I never aspired to be the founder of a dog sitting business, but that is precisely what I did at age 16. Before becoming a dog sitter and satisfying my desire for a salary, I rigorously searched for a conventional job for an interminable amount of time. However, after determining that none of the orthodox occupations suited my specific needs, I started my pet sitting empire from the ground up. I researched dog boarding in my area to get a grasp for the practicality of this profession and produced effective means of advertising to acquire clientele. Making decisions for myself allowed me to feel personally accomplished, and being able to successfully sustain my financial situation enabled me to feel deserving of spending time with my friends. Developing a local dog sitting business, even though it simply started as a way to make extra spending money, transformed me into an independent and self-reliant adult by allowing me to create an alternative means of overcoming my financial obstacles.
By Megan Becker7 years ago in Journal