business
Articles, videos, and related content associated with all aspects of Business and the culture surrounding business.
Tips to Recession-Proof Your Business
Before the global pandemic has started, economists around the world had been warning us that another recession was possible in late 2020. Although the Great Recession was over a decade ago, it's still a painful memory for many business owners. The world has turn upside down ever since the pandemic has started, and many entrepreneurs are worried about the course of their businesses.
By Liam Smith5 years ago in Journal
Digital Marketing 101 Series
Digital Marketing 101 Series: Digital Age If you look back a hundred years ago, single paper marketing or advertising is already enough to catch your customer’s attention. Even in those times, one can notice that marketers are finding more ways to reach out to their customers through their different strategies and executions.
By Chimes Consulting5 years ago in Journal
What advances do the indigenous businesses make when in mentorship of Supply Nation?
Supply Nation is the largest, verified database of indigenous businesses in all of Australia with over two thousand one hundred listings and growing. The indigenous businesses have to register their details and the upload the aboriginal or Torres descent document and once verification is complete , typically within four days the indigenous businesses have their businesses listed on the database which gives them a great deal of visibility. There are host of other facilities and access to all kinds of software and technologies are made available to them. There are mentors who guide the indigenous business owners through the maze of growth and expansion while advancing their techniques and adopting the latest technology. There are lots of indigenous businesses that are in dire need of suppliers who would add to their resources and customers to buy their produce or the services. Supply Nation being the largest database has the visibility of the government officials who are looking to fulfil their quota of indigenous procurement. The visibility does not stop there, the corporate are looking to make their supplier base diverse as the studies conducted in the United States have shown that a diverse supplier base the does include the minority segments of the society is more innovative or rather adds to the innovation than a supplier base of just the companies operated and owned by the majority community.
By Laura Berry5 years ago in Journal
Everything you need to know about being a BRAND AMBASSADOR!
Throughout my time at USC, I have worked extremely hard to build my social media and marketing skills through brand partnerships. I have been a brand ambassador for Abercrombie & Fitch, Boohoo, Biore Skincare, EF College Breaks, Higher Education Skincare, Holla App, Kendra Scott, Redbull, Smashbox Cosmetics, Timberland, Tinder University & TikTok, so if you have any questions about what its like to be a brand ambassador, hopefully this helps.
By Gigi Robinson5 years ago in Journal
Is Your Business's Tech Stack a Cybersecurity Risk?
For most businesses, productivity relies on the integration of enterprise app solutions into various workflows. But as your stack grows, so does the potential cybersecurity risk; the average business uses dozens of different apps for file sharing, collaboration, accounting, and more, and each one requires employees to create new login credentials. Employees are understandably more focused on their jobs than on using best practices to create a unique, hard-to-guess password for every application, so they often reuse the same low-quality passwords in multiple places.
By Damien Justus5 years ago in Journal
Tech-Based Ideas That Can Boost Your Business
Owning a business in the current day and age can be overwhelming. While operating a company has always been somewhat challenging, the age of information has put a huge emphasis on modern tech when it comes to the success of a business. If you’re going to stay ahead of the competition, you absolutely need to give yourself time to think about how tech can help your company thrive. From software designed for your industry to outside eyes to offer input on digital strategies, there are many ideas that are worth your time.
By Mia Morales5 years ago in Journal
7 Qualities Of A Top Rated Locksmith
Hiring a locksmith is inevitable. Either it is about changing locks, rekeying or emergency lockout you need the expertise of a trained locksmith. While most of us think about a locksmith when we are stuck in an emergency, it is important to search for the best ones before we actually need them.
By John Camon5 years ago in Journal
What The Best Water Restoration Companies In Sarasota Have In Common
When water damage in Sarasota strikes your home, it disrupts your life. Burst pipes, an overflowing toilet, a roof leak, mold, or storm damage and flooding due to Sarasota’s ever-changing weather can all potentially cause water damage. But you can drastically reduce the damage if you act fast to solve the problem and start the water damage restoration process in Sarasota. You want your home restored thoroughly and quickly, so it’s important to choose a water damage restoration company in Sarasota that can offer you a detailed plan, reliable service, and superior results.
By Florida Trend5 years ago in Journal
Fred Sancilio: 5 Things an Entrepreneur Should Know Before Accepting Investments from Anyone
1. What are you going to do with the investment? When you get money from someone as an investment, you should know exactly what you are going to do with it. There is a huge difference when you use the money to buy facilities or equipment and spending the money on salaries or other expenses that cannot be sold again (or capitalized). Keep in mind that there is a difference between investment and loan. If you take an investment to buy a building or a machine for your business, you probably want to design it as a loan with an equity “kicker”. That means, you use whatever you’re buying to guarantee the loan, and to sweeten the deal, you give the lender a small amount of equity (stock or ownership) in your business. According to Fred Sancilio If your credit has been established with a commercial bank, you can normally finance up to 80% of the value of the facilities and 50% of the value of the machinery. The good thing about loans from a bank is they normally won’t require the kicker, but they will require you to personally guarantee the loan by taking collateral which may include the thing you’re buying and some other assets you own, like your car or home. However, when you go to an investor, and ask for a loan, your interest could be negotiated lower than a bank, but you’ll be giving away a piece of your venture too. If you are going to use the investment to pay employees or pay for services, the investor may loan you the money, but he’ll want both guarantees that you’re going to pay it back (mortgage or title of your car) or if he doesn’t want a guarantee, he’ll ask for more equity (ownership) and some form of control over you. So, before seeking an investor, be very careful how you ask for the money and try and minimize your own personal guarantee by using the thing you’re buying as the guarantee.
By Albert David5 years ago in Journal
What makes the marketing content on the Internet so interesting that Agent 6 has mastered
Digital marketing is marketing on the Internet utilizing the same old marketing tools. There are many strategies that are followed for successful digital marketing campaigns. The reach of internet is more than half of humanity. If targeted successfully there can be a great windfall for the companies that rely on digital marketing campaigns. There are numerous cases that the companies have reaped the benefits of the digital marketing campaigns. Unlike the mass marketing in the print and electronic media, digital marketing is more targeted and the threshold for the marketing expenses is way lower than marketing on the mass media. Mass media marketing is suitable for the companies who are targeting the general public with their products. While in the case of digital marketing the targeting is more focussed to the category of people who might be the consumers of niche products or at least prospective consumers. Digital marketing can reach customers around the world though the reach is defined by algorithms. For instance the YouTube is a popular digital marketing media where multimedia advertisements are regularly multicast according to the defined algorithms where there is a pattern recognition of the usage of the users and based on that the advertisements are multicast. If a person supposedly has bought certain types of products online based on the search on Google then when the same person starts watching the YouTube, advertisements of similar products from the same company or from different companies start appearing in between the videos that are being watched by the same person. There is an elaborate and intricate mechanism which is employed in the decision making for the purpose of multicast of the advertisements. There are many other ways to do digital marketing than just multicasting on the YouTube. YouTube with its extensive reach has tremendous potential for the sake of advertisements. One of the visible trends on the YouTube is the listing of the websites that are related to the search terms. That makes the selection of the products and services easy are the fact that YouTube advertisement policy makes the search and solutions so easy. Whether someone is searching for even the jobs, the job portals also advertise on the digital marketing media. The internet is awash with the advertisements of all kinds and these are growing day by day. The algorithms that define the appearance of the advertisements are also getting smarter courtesy the coders at the Google and even the coders for the websites of some of the advertising companies.
By Marc Enners5 years ago in Journal
