business
Articles, videos, and related content associated with all aspects of Business and the culture surrounding business.
Branding the Nation: Towards a better understanding
The term “national brand” was first coined by Simon Anholt in the 1990s and refers to the application of marketing strategies to various countries. The goal is to create and enhance a unique self-image and international reputation and serve the national interests most effectively.
By Brandsandu5 years ago in Journal
Defining the essence of a university: branding strategies for higher education
Whether it is attracting students or motivating existing students, universities attach great importance to marketing. After all, education is not cheap, and higher education institutions need to inform the community that their university experience is worthwhile. Digital marketing strategies for higher education are playing a bigger role than ever in hiring. Today’s youth are using technology for life, and this is the main hope of today’s college students to impress generations of the past. For example, it is no longer enough to have social media and a website. Today’s students expect these tools to be user-friendly, beautiful, transparent, and authentic. This is just the beginning. If colleges and universities are looking to grab the attention of the next generation, discover 5 key digital marketing strategies that can drive engagement and increase enrolment in the digital age.
By Brandsandu5 years ago in Journal
5 of the most-underestimated hidden costs when you run a small business
Sales, marketing, finance, client development — you will have to dabble in it all on any given day and do a proficient job at it. On top of that pile of stress, you will probably be doing it all on a limited budget.
By Anurag Pal5 years ago in Journal
Avercast’s Demand Forecasting Software 2.0 - Meet Brillance Beyond Excel
Demand forecasting is the procedure carried to predict the demand for certain products in the future. It recognizes what both current and future customers will want to buy and shows production departments what they should produce.
By Karishma Shikalgar5 years ago in Journal









