Spribe Partners with UFC and WWE for Asia Pacific Expansion with David Natroshvili

Spribe, the internet gaming software developer responsible for the wildly successful Aviator game, has established key multiyear partnerships with global entertainment brands UFC and World Wrestling Entertainment. These partnerships support Spribe's expansion in the Asia Pacific iGaming market. The company currently maintains a user base of 42 million monthly active users in over 60 countries. Asia Pacific markets have responded well to Spribe's products, making this a logical region for growth.

During 2024, the region delivered 18.7% of Aviator's new player acquisition globally while recording an extraordinary 629% year-over-year increase in monthly active users — the most substantial growth rate of any region worldwide. Player retention metrics showed significant improvement, with a 25% increase in retention rates across the APAC market.

"Asia Pacific players gravitate toward experiences that blend strategic thinking with high-energy gameplay — exactly what Aviator delivers," said David Natroshvili, who established Spribe and serves as its chief executive. "Our new relationships with UFC and WWE create powerful channels to expand our connection with this vital market."

Aviator Featured at Signature Events

The agreements include prominent Aviator branding on the Octagon canvas at all UFC events worldwide and featured placement at selected WWE signature events. Complementing this visibility, Spribe will implement integrated social media campaigns and create premium hospitality experiences designed specifically for fans throughout the region. "UFC and WWE deliver cutting-edge sports entertainment that resonates deeply with fans," says TKO's Vice President of Global Partnerships, Nicholas Smith. "Aviator brings similar energy and excitement to the gaming space. We'll create meaningful connections with audiences across Asia Pacific and beyond."

The Asia Pacific iGaming sector has grown steadily, driven by increasing smartphone use and interest in digital entertainment. In December 2024, players worldwide wagered over $14 billion on Aviator, with significant participation from the Asia Pacific region. Player engagement metrics show an 18% increase in bets per player in the region, demonstrating a deep connection with Spribe's gaming approach. Several countries have emerged as particularly vigorous markets for Spribe within the broader Asia Pacific landscape. India ranked as Aviator's top growth market for 2024, while Japan and the Philippines have also shown significant adoption of the company's games.

Aviator, launched in 2019, has revolutionized the multiplayer crash game category by combining nuanced decision-making with moment-to-moment excitement. Natroshvili's approach to game design — focusing on intuitive experiences that remain engaging over time — has set new standards for the industry. "Since day one, we've pushed to expand what's possible in digital gaming," Natroshvili stated. "These partnerships with UFC and WWE allow us to introduce Aviator to millions of potential new players throughout Asia Pacific."

Spribe's Powerful Partnerships

Spribe's product range includes more than just Aviator. The company's Turbo Games portfolio has performed well in APAC, representing 14% of the portfolio's total bets in 2024.

UFC and WWE bring exceptional marketing power to these partnerships, with massive followings across major social platforms, including YouTube, Instagram, and TikTok. This audience reach gives Spribe new ways to increase Aviator's visibility. The partnerships will include co-branded activities, content, and marketing campaigns designed for local audiences.

These agreements are part of Spribe's plan to build brand recognition, enter important markets, and grow its user base. The current trends in the Asia Pacific region support these goals

"Asia Pacific represents the next frontier for iGaming growth," explained David Natroshvili. "The combination of young, digitally connected populations and rapidly improving infrastructure creates ideal conditions for Aviator to thrive."

Implementation begins immediately, with Aviator branding set to appear at UFC and WWE events throughout 2025. Social media campaigns will engage current players and help reach new audiences. For David Natroshvili and Spribe, these partnerships show their positive outlook on the region's current results and growth prospects. As Aviator gains popularity across Asia Pacific, these entertainment collaborations will help increase adoption and establish the game's presence in this growing iGaming market.