Some Proven Strategies to Get More Clients for Your Business

A Statista report says, in the Asian region, by 2021, there were over 186.31 million companies existing. Does not matter what services or products your business provides, the cutthroat competition among businesses has become the new normal in this decade. Thus, businesses are adapting new techniques to gain long-term sustainability and businesses. To achieve such goals, strategies to attain growth have evolved as well. But depending on the nature of the business, these strategies might differ and work differently for various industries.

In this blog, furthermore, we are listing down a few proven strategies that can help you in attracting clients. These business strategies are shortlisted on the basis of what business leaders prefer. So, stay with us until the end of this blog to have some amazing insights.

Strategy 1- Adapt omnichannel marketing techniques

Your preferred clients might have different preferences over technologies or communication mediums they use. Thus, your business has a better opportunity to be more visible with the omnichannel marketing strategies. To understand the term simply, Omnichannel marketing is a process of using multiple platforms to advertise your products or services. You can include channels like social media, television, podcasts, etc to optimize your advertisements accordingly. Depending on the preference of your potential clients, you get the opportunity to reach out to more people.

Strategy 2- Get your business reviewed and featured

There are business directories all over the Internet that list businesses under their respective categories. Clutch, GlassDoor, and GoodFirms are some of the examples that list IT and non-IT businesses along with their basic information such as about the company, location of the company, number of employees working in the company, etc. Whether you provide the development of mobile apps for businesses or you take bulk orders of constructing furniture, these business directories are the perfect gateway you need to reach out to more potential clients.

Strategy 3- Offer competitive prices

Making your services or products available at affordable costs for small businesses, entrepreneurs, and startups is also a great way to promote your brand. You can start by focusing on building long-term sustainability but with fewer profits to attract more businesses. Competitive prices can also help you in securing client loyalties and an increased percentage of returning clients. Naturally, if your business maintains the quality of its services and still can offer competitive prices, your business gets the opportunity to attract clients from your competitors that offer the same quality but charge more.

Strategy 4- Leverage social media platforms actively

Social media is undoubtedly one of the largest platforms to improve your business's visibility to potential clients. An Entreprenuer.com report says, as of 2018, approximately 97% of Fortune 500 companies use at least one social media platform to promote their business activities and brand identity. With over 3 billion social media users, it makes sense for businesses to join the virtual race to reach out to potential clients.

However, social media platforms require customized promotion strategies that vary on the basis of the platform that you are using for promotional activities. For example, if you upload videos on Instagram, one of the most important factors to increase visibility is to choose the right audio for your video.

Strategy 5- Leverage guest posting techniques

Guest posting techniques involve getting your content published on websites that have high traffic and DA but you do not own them. To do that, you either pay website owners to publish your blog or you reach out to potential website owners that keep looking for fresh content related to their genres. In these articles, a link is usually tagged that leads readers to your website or social media platforms. To frame these blogs, several factors like format to follow, number of words, number of links, etc are considered.

Strategy 6- Join business events

It is always a good idea to participate in events where you have the opportunity to promote your business activities. You can participate in trade shows and networking events to introduce your business activities to other participants, organizers, and the audience. Occasionally, many trade shows and business events are organized across the world. Depending on the nature of your business, you can join automobile industry events, IT industry events, etc.

Key Takeaways

Well, these strategies that we listed above always evolve. So, if you are planning to shortlist any of these ideas, remember to keep an eye on evolving market trends as well. How do you do that? Well, the first step you can take is to keep an eye on industry leaders. For instance, if you own an IT business, find out what strategies are being used by technological leaders to attract and retain their clients. Proven strategies that have worked for other organizations have a better chance of working for you as well.

Now, before we wind up the blog, for your reference, let’s go through each point once again to revise them.

• Omnichannel marketing techniques give you a higher chance to grow your brand’s visibility
• There are business review sites that offer free and paid features for brands
• Offering competitive prices help you in attracting new businesses and startups more
• Social media platforms might have the largest coverage and thus, are the best tools for a large-scale marketing strategy
• Guest posting is done to divert traffic to your websites with the help of third-party publishers and website owners
• Business events can help your business in making your brand visible to other participants and the audience

So, these were a few pieces of advice that we found suitable for attracting clients. Hopefully, you found this blog useful. Do not forget to explore Odyssey further for more informative blogs that can help you.