Social Media Video: Why Does It Matter for Your Brand 2022?

In today’s digital landscape, social media has become so much more than interacting with friends or families online. Those platforms have grown into potential channels for marketers to build brand awareness and attract new customers. According to the stats, more than 52% of marketers believe social media positively influences their company’s revenue and sales.

From text posts to polls, you can create a variety of content to create meaningful interactions with your followers so that you can convert them into paying customers. That said, there’s one type of content that has been taking the social media field by storm: social media videos.

Take a look at your Twitter, Facebook, or even LinkedIn feeds, you must see at least one video content from another user, whether it’s a tutorial video, meme video, or product demo video.

The beauty of social media videos is that they make your messages stand out. It shows a tiny image preview (thumbnail) that can stop users’ thumbs from scrolling -- catching their attention quickly. And of course, it is still so much more than that.

We’ll break down some of the benefits of leveraging social media videos for your brands.

Social Media Users Love Videos

Social media users love watching videos. They jump into YouTube and other platforms just to enjoy different types of videos. The staggering numbers on the latest video marketing statistics, say it all.

Social media posts with video have 48% more views -- compared to plain text posts.

There are at least 5 billion videos that are watched on Youtube every single day.

Facebook has over 8 billion video views per day.

Social video generates 1200% more shares than text and image content combined.

Video campaigns on LinkedIn have more than 50% view rate.

The reasons why social media videos are loved is that it offers a quick, concise message in such a short period of time.

Expand Your Reach

There are 3.6 billion social media users worldwide -- with different demographics, interests, values, and preferences.

Most of them have seen mediocre content such as text posts, images, polls quite enough. It means that creating engaging social media videos can help you appeal to broader audiences and build solid brand awareness.

Photo by Robin Worrall on Unsplash

Research conducted by BuzzSumo has shown that the number of shares on social media is 25% higher for videos than it is for images and links combined. In other words, videos are more likely to be found, watched, and shared than anything else.

Convey Your Messages Better

Sometimes it’s hard for some businesses to get their message across their audiences-- especially for the industries that have quite complex information (e.g., healthcare, real estate, insurance, and more).

Social videos can help you craft straightforward messages, so they can be easily understood even for users who have not yet familiarized themselves with your brand and your offerings.

They allow you to add graphics and texts to explain or illustration complicated messages in a way that static images or plain text can not. It should come as no surprise that audiences will retain 95% of messages better when they absorb them through a video.

Scream Action

Social media videos can speak a thousand words, which is why they work really well in grabbing the attention of your audience and getting them to take action -- whether it’s through watching more videos or actually visiting your website.

People consume information differently nowadays so you need to optimize how online users interact with them by using videos to convey what you have. This is because videos can engage users and keep them glued to your brand for a longer period of time, which means they are bound to take notice of the things that matter most.

Improve Brand Recall

When it comes down to making an impression on potential customers or even current ones, social media videos are one of the best content to create.

This is because they can help with brand recall, which means when social media users see your logo or when someone mentions the name of your business, it will trigger their memory and remind them that you are out there.

Also, we’ve mentioned it before, but it's worth repeating: that social media videos are highly shareable. So, it has the power to help you spread messages and create top-of-mind awareness from a wider audience effortlessly.

Final Thoughts

Those five reasons below should be enough to prove that videos are such a powerful type of content your business can create for a better social media marketing campaign.

Done right, they can help you achieve your overall marketing goals, from boosting online visibility to improving your brand recall. Not to mention that they are easy and quick to create. Even with a smartphone camera and a simple video editor app, you can craft engaging social media videos.

That said, each social media platform has its own guidelines for video content. To make sure you craft social media videos in the best format, length, and resolution for each of them.