Social Media Ads for E-commerce Stores: Success & Failure Stories

Social networking is becoming an integral part of our lives; it is the current craze. It's hard to find someone who doesn't use social media. According to statistics, over 4.2 billion individuals, or approximately 4% of the world's population, are engaged on social media. Business owners market their products and services on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.

Shoplazza, Shopify, Magento, and many other e-commerce website builders are using social media ads integrations to help retailers promote their stores. However, many people do not have the proper mindset with social media ads. When utilizing social media to promote a brand, there are various dos and don'ts to keep in mind. This post will teach you the dos and don'ts of running social media advertisements, as well as how to stand out from the crowd.

The Do’s of Social Media ads

1. Select the Right Platform

You must choose the best social media platform for your brand. For example, if you want to promote adolescent and youth clothing, you may utilize Snapchat or Instagram instead of Facebook. Snapchat is popular among teenagers, but Facebook is popular among older adults.

2. Post More Often but Not Too Much

Post the advertisement as frequently as feasible. Customers will forget about your brand the moment you cease publishing adverts. Here are some pointers for publishing on different social media platforms:

• Facebook: A minimum of 3 times per week, a maximum of once per day.
• Instagram: A minimum of once per day, ideally 3 times per day.
• Twitter: A minimum of 3 times per day and a maximum of 30 times per day.

3. Prove That You Are an Expert

Check for grammatical or spelling problems when creating or designing an advertisement. A well-designed advertisement will win the hearts of viewers. Include connections to your website that will send customers there.

4. Use Video Contents

Since TikTok went viral, video content has become increasingly popular on social media. You may choose between Facebook and YouTube. Also, instead of pre-recorded videos, consider doing some live ones.

5. Separate Your Personal Account from Business Page

Your personal life is very different from your professional life. So you want a separate account for your business. All business advertisements should be posted on your business page.

The Don'ts of Social Media ads

1. Do Not Get Affected by Trolls

It is natural to receive a negative comment on your social media post. When responding, maintain a calm and friendly demeanor. If a user has a problem with your advertisement, attempt to contact them and find a solution.

2. Do Not Use Low-Quality Images

Avoid utilizing fuzzy photos; instead, acquire inspiration from trusted websites. A picture is worth a thousand words. You must portray your brand in the manner in which you want your audience to perceive it. Low-quality photos will not suffice. As a result, you should choose higher-quality ones.

3. Do Not Bash Your Competitors

Social media is a caring environment. However, negative remarks or comments about your rival may cause your audience to lose interest in your services or products. You must use extreme caution so as not to offend the people.

4. Do Not Over-Promote Your Brand

The importance of moderation in attaining success cannot be overstated. Your audience does not want to see too much or too little content from you. Make an effort to balance your post. Don't display advertisements on memorial or memory days: these are special occasions that should be honored and treasured.

Final Thoughts

Social networking may help businesses promote themselves. You may market your business to millions of individuals via social media advertisements. However, there are several social media dos and don'ts that have previously been covered. When employing social media advertisements, take these steps to ensure you're on the correct track.

(Contributed by Ayotomiwa Omotosho; Co-author: Clair Feng)