Shopify vs. Shopify Plus - Choose the Best

Shopify is the world’s most popular platform for launching ecommerce businesses.

In 2021, Shopify businesses produced over $1.5 billion in revenue worldwide. Additionally, Shopify stores saw a 50% increase in online sales throughout the same year.

In comparison, the worldwide e-commerce market expanded by only 21% during the same time. Given these figures, it’s clear why an increasing number of businesses are turning to Shopify to power their online stores.

However, once you’ve decided on Shopify as your platform of choice, you’ll have to make a few more crucial considerations. Before you start your journey to ecommerce success, you’ll need to pick who will win an important matchup: Shopify vs. Shopify Plus.

Both alternatives have a lot to offer in terms of features. This implies that your requirements will determine the best option. We’ve highlighted the key differences between Shopify and Shopify Plus to help you make the proper selection for your business.

You can choose between Shopify Lite, Basic Shopify, Advanced Shopify, and Shopify Plus when you purchase the basic Shopify package. For the sake of this essay, the first four levels are categorized as Shopify. These packages include the essential components for a growing online business, such as an ecommerce website and a blog. Starting with Shopify Basic, they offer free SSL certificates, abandoned cart recovery, gift card capabilities, and the ability to have an infinite number of products, among other things.

The standalone enterprise-grade solution is Shopify Plus. It includes all of the features found in the previous plans and a lot more. The comparison between Shopify and Shopify Plus will be based on these different aspects. Your final decision will be based on the results of the analysis. The essential differences between Shopify and Shopify Plus to consider are listed below without further ado.

1) Customizable Checkout

One of the first responses to the query “what is the difference between Shopify and Shopify plus?” is a customizable checkout. Shopify’s significantly functioning out-of-the-box nature is one of the reasons it has been so successful in the e-commerce business. For Shopify merchants who are just getting started, the Basic Shopify package includes a ready-to-use checkout system. Furthermore, business owners have the option of customizing components of the checkout’s aesthetic appearance.

On the other hand, Shopify Plus is necessary for businesses that need more flexibility with their checkout process. This package gives you complete control over the checkout process. You can, for example, customize checkouts based on the contents of your shopping basket. A/B testing can also be used to increase conversions.

2) Scripts and Script Editor

The increased customization options don’t stop at the checkout for Shopify Plus members. Merchants can now personalize clients’ shopping carts with the Scripts and Script Editor tool. This convenient feature allows you to give a consumer a discount based on specific criteria, such as the contents of their shopping basket. Customers might also be presented with express shipping and payment alternatives. Shopify Plus merchants can also use the Script Editor to create and edit scripts. The Script Editor includes templates to enable people with varying experiences to get started. There’s also a debugger feature that lets you test your hands once you’ve finished writing them. With the help of a professional Shopify web development company, you can quickly get your customized ecommerce store.

3) Enhanced Customer Support

Shopify already has access to a beneficial customer support service available 24 hours a day, seven days a week. This amount of help will suffice for many firms, particularly smaller ones.

Some e-commerce stores, on the other hand, have more complex requirements that necessitate a higher level of support. In this aspect, Shopify Plus shines, with merchants getting a dedicated Launch Manager. These agents are always available to help anytime it is required. Whether you’re starting from scratch or migrating from another platform to Shopify, this is true. The assistance ranges from providing recommendations for the finest third-party integrations to obtaining beneficial tools and locating compatible partners.

Customers who choose Shopify Plus will also have access to a Merchant Success Manager who will help them after their website goes live. This includes ongoing training and access to advice on various goods and industry advances 24 hours a day, seven days a week.

4) Unlimited Staff Accounts

When comparing Shopify and Shopify Plus, keep in mind that this functionality is more appealing to larger businesses. Depending on the merchant’s plan, Shopify grants access to the Shopify admin panel and Shopify POS to various employees. Shopify’s lower-tier subscriptions allow for up to 15 staff accounts and logins.

On the other hand, Shopify Plus includes an unlimited number of employee accounts. This allows you to be more flexible with team roles while also increasing operational efficiency. You also have more control over the permissions that different team members have for their admin accounts.

5) Wholesale Sales Channel

The wholesale sales channel is another significant distinction between Shopify and Shopify Plus. This tool is only valid for specific types of enterprises, but it is a massive help for those who do. Shopify Plus merchants have the option of creating a separate wholesale sales area on their website. Customers who require bulk purchases can use this password-protected area.

Merchants can provide exclusive wholesale prices to select wholesale consumers through the wholesale sales channel. Average prices will still be displayed for all other consumers across the rest of the website. The wholesale sales channel will be precious for store owners with a combination of B2B and B2C models.

6) Store Automation

Merchants may use Shopify Plus’s robust capabilities to automate certain portions of their online stores. Shopify Flow is a template-based application that helps you automate practically every aspect of your business. Customer experience and management, inventory and order management, risk management, and more are all part of this. With Shopify Flow, you can build up a ticketing system, allowing employees to respond to consumer inquiries quickly. However, this one example only scratches the surface of what may be done with such a powerful instrument. Another helpful tool is Launchpad, which allows you to schedule inventory and website content changes. For example, if you have a future price change planned, Launchpad will update your website appropriately. This type of tool can help you free up more of your valuable time to focus on more important things.

7) Organisation Management

Shopify Plus also includes features that are particularly useful for larger businesses, such as the Organization Management admin tool. This tool helps multi-store retailers to manage their business on an organizational level. It saves you the trouble of making identical modifications to each store separately.

The capability of Shopify Organization Management is remarkable. It can provide access to company-wide analytics, allowing for comparisons between different stores. Shopify Flow Management, which will enable merchants to develop and change organization-wide workflows, is also available. Advanced user and store administration functions are also available.

Shopify vs. Shopify Plus: Final Thoughts

That’s all there is to it. That’s the difference between Shopify and Shopify Plus. As can be seen, the decision between the two methods is based on your company’s specific circumstances. Most ecommerce shops can suffice with Shopify, but Shopify Plus adds a slew of new tools and perks. These features include configurable checkouts, improved customer service, unlimited staff accounts, the entire sales channel, and store automation.

However, before choosing between Shopify and Shopify Plus for your ecommerce site, the pricing must be considered. Hire a top-notch Shopify Plus Development company and get started today.