SEO basic, types of SEO and importance of SEO.

First, lets see what SEO is.

What is SEO?

Search Engine Optimization or in short SEO is a method, by which one can introduce a website to internet users without any cost. It is an important task to raise thousands of visitors to any website created in an informative and elegant manner. SEO works to reach a website to common people in easy way, it increase a websites popularity and bring traffic to the website.

By using SEO one can rank for terms which was searched for on Google. that means bring the website on Google's first page for the that terms.

Types of SEO

There are 4 main types of SEO as follows:

1. White Hat SEO

Creating high quality content, optimizing HTML, sharing the content in social media are all part of white hat SEO.

2. Black Hat SEO

Here are few examples of black hat SEO: Link spamming, Keyword stuffing, hidden text or links, using exact keywords which is not relevant, copying contents from other website.

3. Grey Hat SEO

Posting spun content, 2 way link exchanges and posting paid review or affiliate link without no follow are considered to be grey hat SEO practices.

4. Negative SEO

Negative SEO is something website owners do not perform for their own business or websites. It is being done by others. It could be by competitors or hackers. Like building unnatural links to your site by competitors to lower your ranking. Or by posting negative review, even it could be hacking your websites.

SEO strategy

There is two kind of SEO strategy: On Page optimization, and Off Page optimization.

On Page SEO is a process that allows you to optimize any page of any website through a process, to get more traffic or a Visitors system. On Page SEO work on both webpage and HTML source code in order to optimize it.

On the other hand, There is no exact definition of off-page SEO, because it is an arguable issue. However, by linking a website with other website it refers users to other website. Its a kind of support of other source to bring traffic to a particular website by referring visitors towards that website. Link building, Page speed, voice search are few examples of Off page SEO strategy.

How it works?

People do not have time to remember a website as there are millions of website in online world. People use search engines like Google, Yahoo, MSN, Bing, Ask.com, Alo.com, DucDuckGo, Yandex, and many more.

We usually search a word, phase, or a sentence in search engine to find out our desired information. Search Engine designed to search information’s, and SEO works to bring a website top of search list based on search keywords. It collects index, phrase and store data to reveal actual information.

So basically the way it works is: if you open the index page of a book, you can go to your desired page number with the help of Index page information. Now think if the index is electronic then how fast it will work. When you put a word in search box Search Engine compare it with it's database with the help of several program and algorithm, and shows the most relevant information according to your input data.

Importance of SEO

Keywords are most important element for a website, it describe the web page content. For example, on this article there are lot of keywords or phrases, like "SEO", "Types of SEO as phrase".

Before you start writing your articles, it is very important to research keywords, because your website should contain contents relevant to those keywords. If visitors of the website find the paragraph not useful then the visitor will close the site, will just hit back button on the browser; which is also not good for SEO ranking.

To learn SEO you should have knowledge about basic concepts of website promotion, white hat, grey hat and black hat SEO.

In addition, you also need to know how backlinks works, anchor text, page rank, understanding authority ranking factors, as well as how to do keyword research using free or paid keyword research tools and monitor ranking using SERP tracking tools.

Other ways to drive traffic without SEO

Besides Search Engines there are so many other ways you can get traffic. Sharing your articles in different social media sites like Facebook, Instagram, Pinterest you can drive lot of visitors in your website. You can also build backlinks using Guest Post, interact with different Forums, submit your sites in different directory sites and using different email marketing tips you can bring more site visitors.