Saudi Arabia Perfume Market to Reach $3.57 Billion by 2033

Introduction

Perfume is more than just a fragrance in Saudi Arabia—it is a cultural expression, a luxury statement, and an integral part of everyday life. According to Renub Research recent market forecasts, the Saudi Arabia Perfume Market is expected to grow from US$ 2.12 billion in 2023 to US$ 3.57 billion by 2033, registering a steady CAGR of 5.94% between 2025 and 2033. This growth is powered by rising disposable incomes, an enduring love for Arabic scents such as oud and musk, and the rapid rise of digital shopping platforms.

Under Saudi Arabia’s Vision 2030, which emphasizes lifestyle enhancement and tourism, perfumes have become a vital symbol of the country’s evolving luxury economy. As young consumers increasingly seek premium, eco-friendly, and niche fragrances, the market is positioning itself as a hub for both tradition and innovation.

Market Overview

Saudi Arabia boasts one of the largest and most profitable perfume industries in the Middle East. The nation’s deep cultural connection to fragrance—particularly oriental scents—makes perfume consumption much higher compared to global averages. From oud-based oils to high-end designer fragrances, perfumes play a role in religious gatherings, social events, and daily grooming rituals.

High-end, long-lasting perfumes remain the most sought-after, especially those blending oriental ingredients like rose, amber, musk, and sandalwood. At the same time, younger consumers are embracing unisex and eco-friendly blends, driving demand for innovation in product lines.

The market is further fueled by tourism, particularly from millions of pilgrims visiting Mecca and Medina annually. Perfumes, often purchased as souvenirs and gifts, contribute significantly to retail sales. Both offline channels (luxury malls, niche perfumeries) and online platforms provide wide product availability, creating a dynamic competitive landscape where global giants and local heritage brands battle for consumer loyalty.

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Growth Drivers

1. Increasing Preference for High-End and Luxury Perfumes

Perfume is seen as both a luxury indulgence and a status symbol in Saudi Arabia. Wealthy consumers often invest in premium and niche fragrances that signify exclusivity and craftsmanship. This trend is further amplified by high disposable incomes and cultural pride in personal grooming.

For example, in January 2023, the Chalhoub Group’s Ghawali brand unveiled its flagship store in Riyadh’s Nakheel Mall, blending modern retail concepts with regional cultural elements. The store specializes in niche oriental scents, highlighting the growing appetite for unique and premium perfumes.

2. Focus on Arabic and Oriental Scents

Perfumes in Saudi Arabia are inseparable from Arabic heritage, with oud, rose, amber, and musk continuing to dominate consumer preferences. These fragrances are not only valued for their richness and longevity but also for their ability to evoke tradition and cultural identity.

In May 2024, the “Perfumes of the East” exhibition opened in Riyadh’s National Museum under the patronage of Prince Badr bin Farhan. Featuring more than 200 artifacts, the exhibition underscored the historic and cultural significance of perfumes in the Arab world, reinforcing the strong demand for traditional fragrances.

3. Rise of Digital Marketing and E-Commerce

Saudi Arabia’s perfume market has undergone a digital transformation. With over 33.6 million internet users expected by 2024, online perfume sales are skyrocketing. Platforms like Amazon Prime, Noon, and specialized luxury e-commerce portals are making perfumes more accessible to consumers across the kingdom.

E-commerce not only expands product variety but also enables direct-to-consumer sales, personalized recommendations, and influencer-driven marketing campaigns. This has helped niche perfume brands gain visibility and compete with established international giants.

Challenges

Fierce Competition

The Saudi perfume sector is highly competitive, with local powerhouses like Arabian Oud and Abdul Samad Al Qurashi competing against international icons such as Chanel, Dior, and Tom Ford. While global brands bring prestige and international appeal, local players leverage cultural familiarity and oud-based expertise. For new entrants, breaking into this crowded market requires heavy investment in branding, innovation, and strong retail partnerships.

High Import Costs

Luxury perfumes are largely imported, primarily from Europe. Tariffs, logistics, and taxes raise costs significantly, making many high-end perfumes unaffordable for middle-income groups. Import dependency also creates barriers for small brands trying to enter the market. Although local perfume manufacturing is growing, it remains relatively limited compared to imports.

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Market Segmentation Insights

By Product Type

Eau de Parfum (EDP): The most dominant segment, favored for its long-lasting nature, particularly in Saudi Arabia’s hot climate.

Eau de Toilette: Popular for everyday wear, though less concentrated than EDP.

Eau de Cologne: Gaining popularity among younger buyers for its lighter, affordable fragrances.

Eau Fraiche: Niche but expanding, especially among budget-conscious consumers.

By Value

Luxury Perfumes: Premium and niche brands dominate this segment, attracting affluent buyers seeking exclusivity.

Mass Perfumes: Affordable fragrances targeting middle-income households and youth, often distributed via supermarkets and e-commerce.

By Gender

Male Perfumes: Strong demand for oud, musk, and sandalwood-based fragrances. Perfume is integral to men’s grooming rituals.

Female Perfumes: Popular blends include floral, fruity, gourmand, and modern oriental fragrances. Rising female workforce participation fuels demand for versatile all-day wear perfumes.

Unisex Perfumes: A growing trend among younger consumers, often with eco-friendly and niche blends.

Sub-Sector Highlights

Luxury Perfumes: Saudi Arabia is one of the most lucrative luxury perfume markets globally. Perfumes serve as status symbols, and premium retail stores in malls, combined with digital luxury platforms, drive growth. In November 2023, Chalhoub Group partnered with Inter Parfums to distribute Roberto Cavalli perfumes across the GCC.

Mass Perfumes: Affordable yet culturally aligned perfumes are seeing strong adoption among young consumers. Regional players are leading this space with oud-inspired blends at lower price points.

Colognes: Light, refreshing colognes are increasingly popular among younger Saudis, particularly for daily wear in hot weather.

Competitive Landscape

The Saudi Arabia perfume market is a blend of heritage brands and international luxury giants. Key players include:

Abdul Samad Al Qurashi

Arabian Oud

Ajmal Perfumes

Swiss Arabian Perfumes Group

Rasasi Perfume Industry LLC

The Fragrance Kitchen (TFK)

Ahmed Al Maghribi Perfumes

Local brands dominate with oud-centric collections, while international houses leverage brand prestige and global recognition. Collaborations, new product launches, and exclusive retail partnerships are shaping the competitive landscape.

Future Outlook

Looking ahead, the Saudi Arabia perfume market is set to become a regional hub for luxury and Arabic fragrances. As consumers seek perfumes that combine heritage ingredients with modern formulations, brands are innovating with eco-friendly, sustainable, and unisex perfumes.

E-commerce will play a central role in shaping future sales, with AI-driven personalization, virtual try-ons, and influencer marketing making perfumes more accessible to tech-savvy buyers. Meanwhile, growing local production capabilities could reduce dependence on imports and open opportunities for affordable niche brands.

Conclusion

The Saudi Arabia Perfume Market reflects the kingdom’s balance between tradition and modernity. Rooted in Arabic heritage yet embracing global luxury trends, the market continues to expand with strong consumer demand, tourism, and digital transformation.

By 2033, the market will reach US$ 3.57 billion, solidifying Saudi Arabia’s position as a global powerhouse for both luxury perfumes and Arabic fragrances. As perfumes remain symbols of identity, status, and tradition, the industry will play an essential role in the country’s evolving cultural and economic landscape.

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