Salesforce Marketing Cloud: Studios, Builders, and More

Organizations use a wide range of solutions to carry out day-to-day marketing operations. From lead generation to final conversion, teams rely on diversified tools to run campaigns and maximize interactions digitally.

While most modern-day marketing tools have a unique set of features and capabilities, only a few marketing teams meet their set targets. The presence of silos, lack of personalization, manual workflows, and less scalable marketing tools are some of the reasons why organizations are not able to streamline their marketing practice and customer experience (CX).

To have better CX and marketing success, teams need solutions that offer diversified capabilities and can be unified on a single platform. SFDC Marketing Cloud is one such platform that teams can rely on for their comprehensive marketing practices. You can integrate your sales, service, and marketing solutions and have flawless customer management in Marketing Cloud. 

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing automation and customer engagement CRM. It comes with 4 base versions and each version has a different level of functionality which can be extended by purchasing various modules and features from its ecosystem.

Builders and Studios are the two main components of Salesforce Marketing Cloud. While Builders (e.g., Analytics Builder) is used to manage data, content, and customer journeys on SFDC Marketing Cloud, Studios (Email Studio, Social Studio, Mobile Studio, etc) are used to manage and interact with customers on digital channels.

Let’s understand these building blocks and what they bring to a marketing team.

Salesforce Marketing Cloud and Its Building Blocks

Marketing Cloud offers you several tools. You can use any of these tools to power up your marketing operations. Here is a brief description of various products in the SFMC ecosystem:

Marketing Cloud ‘Studios’

• Email Studio: It is used to build and manage emails. You can preview, test, and send emails via Email Studio.
• Mobile Studio: You can create/send/monitor SMS, and send push notifications and in-app messages with Mobile Studio.
• Social Studio: Create, monitor, and schedule posts on social media with this tool. Take advantage of real-time engagement and visual analytics on Social Studio.
• Advertising Studio: Run online ads with the help of Advertising Studio. Find new prospects and audiences on Facebook, Google, and other platforms and compel them for buying using digital ads.

• Web Studio: Manage landing pages and microsites in Web Studio. You can organize all web content including forms and coupons, personalized web experience, and more on this tool.

Automation Studio: Execute marketing automation and data management activities. Add them to your Journey Builder canvas to make multi-step automation workflows. You can automate file importing, transfer, data extraction, queries, filters, and scripts via Automation Studio.

Marketing Cloud ‘Builders’

• Journey Builder: It is a campaign automation tool used for building personalized journeys for each contact. You can segment contacts and target them separately using campaigns and digital interactions.
• Audience Builder: It gives marketers the capability to create and optimize contacts. By using demographic and behavioral information, you can segment the audience and organize them into groups.

• Content Builder: This module is used to build emails and landing page templates including reusable and interactive content.
• Analytics Builder: This tool enables users to gain deep insights into customer behaviors and interests across digital channels. Users can measure the engagement and performance of email campaigns through this tool.

When Should You Consider Salesforce Marketing Cloud Integration?

No doubt, Salesforce Marketing Cloud CRM Integration can change the way you do marketing online. But wait, when should you consider integrating it into your business ecosystem? Here are a few scenarios where you should consider integrating/implementing it:

• If you have a long customer acquisition cycle.
• If your existing solution does not come with great automation capabilities.
• If your solution is less scalable and lacks visualization capabilities.
• If you want to segment contacts using multiple datasets that are not stored within Salesforce org.
• Have a great tech-savvy team but find difficulty in customer acquisition.

Ready for Salesforce Marketing Cloud Implementation Services?

The Salesforce Marketing Cloud contains all the tools you need to manage and optimize omnichannel digital interactions. Its implementation can help you boost marketing performance and bridge gaps between your service/sales teams. 

However, to make the best use of your Marketing Cloud license, you should consider onboarding Salesforce Marketing Cloud Implementation Partners. Certified Marketing Cloud consultants help teams design processes, automate workflows, customize components, migrate, and optimize data by offering advisory and accomplishing diverse implementations. 

Want to make the best use of your SFDC Marketing Cloud and its key building blocks? Hire Damco’s Salesforce Marketing Cloud Consulting experts today!