5 Reasons to Choose Salesforce Nonprofit Cloud for Donation Management

Salesforce is a tech-integrated platform that finds its use in Finance, Healthcare, IT, Education, and more industries. As of 2022, more than 40,00 nonprofit organizations use Salesforce to execute their fundraising operations on digital platforms.

Out of these, 76 percent of companies admitted to securing benefits in communication, customer personalization, customer segmentation, and fundraising campaign execution with Salesforce Nonprofit Cloud implementation. The rest of the companies had a neutral stand while a handful of them were not able to optimize their Salesforce licenses due to lack of support or knowledge about the platform.

Salesforce Nonprofit Cloud software is an end-to-end platform designed for fundraising organizations to expand their digital reach, deepen their connections with donors, reach fundraising targets, and break silos between departments and stakeholders. 

The platform offers cutting-edge features such as AI analytics, visualization, automation, and built-in marketing tools using which you can streamline your fundraising, marketing, program management, and grants management activities very well. If you are a Nonprofit organization and experience gaps in your day-to-day practices, availing of Salesforce Nonprofit Cloud Services can help you bridge gaps and ensure seamless fundraising management.

As an established Salesforce Nonprofit Cloud Consultant, we have listed some compelling reasons why you must consider the Salesforce platform for your organization. Let’s discuss these points one by one.

1. Keep Things More Organized

The use of excel creates so much clutter which makes data management a difficult job altogether. However, with the customizable Salesforce Nonprofit Cloud, you won’t face such issues. You can leverage built-in functionalities to create and design workspaces/dashboards for every individual involved. To manage donor lists well, Salesforce offers list segmentation features. You can segment the email list based on location, age, and donation amount and run campaigns in a more effective way.

2. Easy Fundraising

Funds are the most important component to keeping a Nonprofit alive and stable. In Salesforce Nonprofit Cloud, you have built-in features to connect with customers more effectively. For instance, if you wish to create a custom fundraising button on the top of a campaign, you can do that by simply drag-dropping buttons in your campaign. Additionally, you get a holistic view of constituents, based on which you can make fast and targeted fundraising. In Salesforce Nonprofit Cloud, you can raise funds by various means (including crowdfunding, pledging, and social outreach) and add suitable payment methods (UPI, wallets, cards, etc) based on donor preference.

3. Digital-First Fundraising Strategy

To drive more funds for the cause, fundraising teams must be agile with their strategies. Salesforce’s digital-first fundraising strategy allows you to design and create robust strategies that draw more funds to your organization. Using omnichannel fundraising in Salesforce Nonprofit Cloud, you can connect with potential donors and existing members, and personalize with them on their preferred channels. Since Salesforce facilitates omnichannel fundraising, you will be able to make inroads into various digital platforms and secure donations from a new set of donors.

4. Reporting and Analytics

Reporting is a crucial activity for Nonprofits and should not be compromised while looking for a solution. Before selecting a solution, teams should make sure their solution offers automated and customizable reporting features. Salesforce Nonprofit Cloud is known for its accurate and visual reports which are due to its superior analytics and automation features. You can automate report generation the way you want. As far as analytics capabilities are concerned, the Nonprofit Cloud leverages AI and automation to provide recommendations, shorten work cycles, and optimize campaigns on mobile, email, and web platforms.

5. Immense Support

Huge community support is yet another reason to consider Nonprofit Cloud for fundraising management. Community support is very helpful for Nonprofits users especially when they struggle with feature usage, dashboard creation, or layout designing. One can connect with experts and ask for assistance anytime in the community. Whether you need technical assistance or dashboard help, its partner program will allow you to connect with Salesforce Nonprofit Cloud Consultants that will assist you with all of your queries in a quick and time-bound manner.

Bottomline

To achieve desired fundraising goals and shorten the work cycle, Nonprofits must implement advanced donor management software. Since Salesforce Nonprofit Cloud comes with advanced visualization, list segmentation, AI analytics, automation workflows, and hundreds of marketing-specific features, using it for comprehensive donation management makes great sense.

Salesforce-powered solutions are also advantageous because of their huge community of users and partners who are readily available to collaborate for solution enhancement. While Salesforce solutions simplify fundraising, one must be cautious and do weigh the pros and cons of solution implementation. Before you plan to implement Nonprofit Cloud, do check the experience, partnerships, and vision of your Salesforce Nonprofit Cloud Consultant to see if it is suitable to facilitate your long-term goals or not.