Salesforce Consulting Services: What Is CRM?

First and foremost, newcomers to Salesforce are perplexed by the term Lightning and are unsure what it means. Simply put, it's a combination of factors.

Lightning is a set of technologies that make up the Salesforce platform. Here are some of the most well-known names:

• Lightning Experience: It is a new UI for Salesforce

• Lightning Design System: A CSS framework for Lightning styled apps

• Lightning Framework: A JavaScript framework to create single-page apps

One of the most significant benefits of the ecosystem is that developers can create a single app and successfully deploy it across many platforms, including web, mobile, and even Salesforce.

So now that you know more about Salesforce Lightning, let's speak about one of the most popular features, the Lightning Experience (LE).

Finally, Salesforce has a New Interface!

Whether or not you are a Salesforce user, you must be at least familiar with the Salesforce user interface (UI), which was once the talk of the town!

Despite the fact that its advantages outweigh its disadvantages, many experts believe that the Salesforce design is in desperate need of an update, which has been requested for years.

Salesforce, thankfully, has finally listened to the people and now offers Lightning Experience. But, other from that, what exactly is Lightning Experience?

LE is a new user interface for Salesforce installations that replaces Salesforce Classic and provides a more modern design and advanced features to the platform.

The currently supported feature focuses on better supporting sales procedures and continues to add additional capabilities as Salesforce expands into new sectors.

To learn more about LE, consider some of its advantages, which have made it popular among most developers. These are the following:

I. Equipped with Modern User Experience

The nicest thing about LE is that it has a modern, intuitive, and dynamic user interface that allows users to quickly access the most critical data. Users can scan instead of wasting time searching for new insights on their homepage with the help of it.

II. Comes with Dynamic Data Capabilities

Lightning also improves data responsiveness among users by allowing them to see changes in their system in real time without having to update the data on the platform. There's no need to reload the page; instead, you can add several data points to see the immediate impact of your selection. Similarly, you may forecast data and adjust your system to reflect the current configuration.

III. Enhanced Adoption to Deliver New Experience

LE is gaining popularity among consumers because it provides a more intuitive experience. It not only aligns all of your personnel, but it also boosts their productivity and efficiency, bringing clients closer to your services.

IV. Lightning Experience is Always Mobile Ready

Another feature which makes LE essential among Salesforce consultants is that it is enriched with mobile capabilities. This is the time dominated by digital technology and organisations across the globe can operate their business right from their phones. As a result, you can create apps for your mobile workforces directly in Salesforce.

V. Users can Enjoy Sales Cloud Benefits

Yes, that’s true! With Salesforce LE at the helm, the sales team can bring improvement in their visuals provided in their pipeline dashboards. With this, your employees can spend their best time with their customers and new prospects and not interfering with Salesforce.

VI. Service Cloud Benefits also present at the Shore

Users of Salesforce LE will profit not just from the sales cloud, but also from the service cloud, since the platform makes it easier to communicate with customers. Users may follow consumers and optimise their spending in addition to superior analytics and an attractive user interface.

Some of the Coolest Lightning Experience Features Loved by Users

A. Packed with Latest Technologies

Salesforce LE is jam-packed with cutting-edge technologies that can help you build a positive relationship with your customers. It enables you to fully exploit the cloud's capabilities for everything while also automatically releasing at least three updates every year. The following are some of the technologies found in the Salesforce integration ecosystem:

• Multitenant Architecture which allows mutual sharing of a common code base and infrastructure among the users and applications

• Several API’s such as SOAP & REST API to offer direct access to all the information present on the Lightning platform from any programming language effectively

• Visualforce which is a feature-rich UI framework to configure the user interface easily and make them more customized through efficient page layout

• AppExchange Directory which offers multiple Lightning platforms to the Salesforce customers and also permits them to share them within their community.

B. Opportunity Board is now Opportunity Kanban

It is a special LE feature that is used to balance workload and boost continuous output by optimising the workforce. It assists your sales representatives in keeping their deals on track and moving forward. By seeing all of the prospects, sales managers may effectively monitor the job pipeline, keep an eye on sales staff, and track leads.

• It helps Salesforce to get to hang off the Lightning component framework

• It helps in understanding the functioning of external libraries (jQuery) within the framework

• It helps in customizing Salesforce on whatever way as per the users

• Presence of visual aspect to accelerate and simplify everything in the system.

B. Presence of Lightning Voice to Drive Sales Productivity

A fantastic solution that takes advantage of Salesforce's strength and guarantees that every opportunity created leaves the customer with a positive impression. It has some unique features, such as:

• Increased call productivity by dialling directly from sales cloud lightning with just a simple click

• Engage in smarter conversions by answering phone calls directly inside sales cloud using a simple click

• With its presence, any inbound and outbound call be automatically logged to get access to the appropriate lead

• Easily taking of the persistent notes and log them against call record even in the case of switching from screen to screen.

As a result, a fantastic feature of the Lightning voice is that it connects an organization's sales, support, and marketing teams with their customers in a completely new way.

C. Salesforce Quote-to-Cash for Effective Business Management

It is a comprehensive collection of business practises that covers the entire selling process, from making initial proposals to collecting money from potential customers. It then moves on to offer configuration, defining a proper pricing strategy, and finally generating quotes. As a result, it aids in the creation of a simplified process that gives your company more efficiency and visibility from the original proposal to the final payment. It will alter your business and boost online growth if correctly deployed.

• Reduced downtime in the sales cycle

• Improving customer service with great productivity and efficacy

• Offering of better visibility across the board

D. Service Cloud Lightning Snap-Ins for Connected Customers

It's a reliable customer service solution that can fulfil the needs of businesses of all sizes and strengthen their client relationships. It also allows users to embed features that allow them to provide individualised customer service across all channels. It has a number of advantages:

• Offers better self-service options by giving them access to all the needy information 24/7 time which eventually decrease their workload

• Personalize live chat to meet the tailor-made needs of the customers and kick start effective service experience

• Provision of faster and more accurate resolutions through mobile-ready SOS video & chat option which allows customers to interact directly with your agent

• Using Snap-ins, you can authenticate cases to save relevant information and check the profile of the customers to assist them efficiently.

Conclusion:

Every company organisation currently relies on the Salesforce System. With the introduction of the new Lightning Experience, any business's success and profitability has been given a boost. With its unique features and benefits, it will undoubtedly provide a plethora of options for any company to thrive in their field.