PSG Grant Digital Marketing Packages

For SMEs in Singapore, digital adoption is no longer optional; it’s essential for growth. But while SEO, SEM, and social media marketing can deliver powerful results, many small businesses hesitate due to cost. The Productivity Solutions Grant (PSG) changes that.

Through PSG Grant Digital Marketing Packages, SMEs can access pre-approved digital solutions at up to 50% funding support. These packages make it easier to build a stronger online presence, reach the right audience, and maximise ROI.

This guide breaks down the contents of Aii Develop’s pre-approved packages, explains the eligibility requirements, and walks you through the application process.

What is the PSG Grant for Digital Marketing?

The Productivity Solutions Grant (PSG) for digital marketing is a Singapore government initiative administered by Enterprise Singapore (ESG) to support SMEs in adopting digital solutions.

For marketing, PSG digital marketing packages cover essential services like SEO, SEM, and social media marketing, enabling SMEs to adopt effective digital strategies without bearing the full cost.

With PSG support, SMEs can:

• Invest in digital marketing campaigns tailored to their business goals
• Improve productivity through automation, optimisation, and reporting
• Boost brand awareness with targeted, measurable campaigns
• Build a long-term digital presence to compete in a highly competitive market

Why SMEs Should Consider PSG Digital Marketing Packages

The PSG Grant is designed to support local businesses, particularly SMEs, in the adoption of effective digital solutions. The packages make professional marketing accessible, affordable, and impactful. Choosing a digital marketing package from a pre-approved vendor brings three key advantages:

• Funding support: Up to 50% of qualifying costs are covered.
• Tailored to business needs: Our packages are designed to align with the marketing goals of SMEs, such as brand awareness, lead generation, or conversions.
• Data-driven campaigns: From keyword optimisation to social media targeting, every service is measurable and optimised for ROI.

What’s Included in Aii Develop’s PSG Pre-Approved Packages

At Aii Develop, our pre-approved digital marketing packages are designed to strike a balance between short-term visibility and long-term growth. Here’s what each package includes:

Package 1: SEO (6 Months) + SEM (3 Months)

This package blends long-term SEO with the instant results of SEM. Six months of keyword research and on-page optimisation build sustainable rankings, while three months of Google Ads paid media campaigns drive immediate visibility and conversions. Together, they maximise ROI by delivering quick wins through paid search while steadily increasing organic traffic. Monthly reports ensure SMEs track progress clearly.

Package 2: SEO (6 Months) + Social Media Ads (3 Months)

Ideal for SMEs seeking wider reach, this package combines SEO growth with social media advertising. Six months of SEO improvements ensure higher search rankings, while three months of social ads help connect businesses with their target audiences where they spend time online. Continuous A/B testing and reporting optimise results, boosting brand awareness, engagement, and customer trust.

Package 3: Social Media Growth SMA (3 Months) + SMCM (3 Months)

Focused on building loyalty, this package starts with targeted social ads to expand reach and visibility, followed by three months of content management with branded posts and visuals. The approach strikes a balance between reach and retention, transforming followers into loyal customers. Performance tracking ensures every effort drives engagement, brand consistency, and measurable business growth.

Who is Eligible for the Productivity Solutions Grant Support?

Not every business qualifies automatically. Check eligibility before applying:

• Registered and operating in Singapore
• At least 30% local shareholding
• Annual sales turnover ≤ S$100M OR ≤ 200 employees
• The solution must be adopted in Singapore and address local marketing needs

This ensures that SMEs are eligible for PSG support if they meet the criteria, making the grant especially valuable for small and medium enterprises seeking to strengthen their digital presence.

How to Apply for the PSG Digital Marketing Solution Campaign 

The application process may sound complex, but it’s straightforward when you work with a pre-approved vendor like Aii Develop. Here’s the step-by-step process:

1. Identify your marketing needs: SEO, SEM, social media, or a combination.
2. Initial consultation: Get a tailored proposal and quotation from Aii Develop.
3. Submit application on Business Grants Portal (BGP): Log in with CorpPass.
4. Attach supporting documents: Package quotation, financial statements, business profile, and details of your chosen solution.
5. Letter of Offer (LOF): Receive LOF from Enterprise Singapore, stating approved funding support.
6. Accept LOF and proceed with the campaign: Pay the vendor in full, start implementation.
7. Submit claim: Upload proof of payment and deliverables to claim reimbursement.

Maximise The Singapore PSG Support with Aii Develop

The PSG Grant provides Singapore SMEs with the opportunity to adopt effective digital marketing solutions, such as SEO, SEM, and social media advertising, with significant funding support. These packages are designed to maximise impact, improve productivity, and help businesses reach the right audience.

If your SME is ready to adopt an effective digital marketing package and boost ROI, partner with Aii Develop Digital Solutions. As a pre-approved PSG vendor, we provide consultancy services, data-driven campaigns, and measurable results to help you maximise your PSG support and build a stronger digital presence in Singapore’s competitive landscape.