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Planning to Exhibit at a Trade Show? 5 Reasons Why ESBAU Stand Builders Are the Right Choice

Discover 5 compelling reasons why Expo Stand Builders is the best partner for your next international trade show, ensuring your brand stands out and succeeds.

By Susan ScavaPublished about a year ago Updated about a year ago 6 min read

Discover 5 compelling reasons why Expo Stand Builders is the best partner for your next international trade show, ensuring your brand stands out and succeeds.

Brilliance of design, customization to budget, reliability, ease of communication, speed of execution. This is what sets Expo Stand Builders apart from the competition. We don't promise mountains of gold, we just listen to your needs and deliver a good product on time. Building an exhibit is a complex process where the responsibility for timeliness and quality of execution lies with both the client and the custom stand builder.

We do not promise that all you have to do is call us, and you will have a finished booth in a week. On the contrary, we insist that our client clearly understands the processes that take place during the creation of an exhibition structure. This includes the responsibility of both parties to the project and the collapse of the illusion that global adjustments to the booth design or processes of the project can be made a few days before the trade show.

Creating Memorable Brand Experiences

Yes, we design unique booths and help you stand out at a trade show. That's why we don't have off-the-shelf booth designs to deliver in an hour.

The designer will listen to your needs, study your website, your brand, and your products, and then begin to create a sketch of your exhibit. This is a creative process, and if you want to end up with a custom booth, let the creative component create exactly what you want.

The sketch is done! Now we need to transfer it into a special program and make sure all the dimensions match your floor plan, add furniture, lighting, and custom elements. This is also a painstaking process that transforms the trade show booth from a flat drawing into a 3D model.

The final step is the rendering. Within 5 days, you will see the finished version of the exhibition stand, ready to be realized by ESBAU engineers. The image looks like a photograph, so you can better visualize how it will look on the show floor. If your stand is simple, we can provide you with a booth design option much faster.

The Importance of the Booth Construction Budget

You like the design of the booth we proposed, and you want to know how much it will cost to build it. You did not provide us with your construction budget at the beginning of the design. Maybe you're looking for cheap solutions, maybe you haven't defined your budget yet and want to check it, or maybe you have it but just want to understand how realistic it is for the designs you like.

So, the design is ready, and we calculate the cost of the exhibition project realization. At this point, both you and we hope that our expectations match. If the client has not given clear instructions about materials and technologies to be used in the calculation, we calculate the cost of the stand construction based on the experience of building reliable and bright stands. And after the calculation, our expectations may not be the same as yours.

More often than not, the client, after receiving the figure from the builder, says that he has only... and gives the budget figure. So, the client had a budget for the construction of the booth but, for some reason, did not name it before starting work on the design. As a result, we have wasted the booth builder's resources and a disappointed client. It's a lose-lose situation for both parties.

What happens if you state the budget you plan to spend? It doesn't have to be exact. Name the range you can afford to spend on a booth. Then, the designer will understand what kind of exhibition stand it should be and what technologies, materials, hangers, and other things can be offered to the customer. Engineers will understand how to optimize materials and booth design to stay within your planned budget. There is a dialogue between adults who understand the importance of designing and building a structure. And it is a win-win situation.

Quality Craftsmanship You Can See and Feel

What is the quality of a manufactured exhibit? It's probably difficult to separate the communication process from the construction process and subsequent maintenance. However, when we discuss an exhibition stand, it is, first and foremost, a reliable construction according to the project design, carried out within the terms of the contract. Graphics should be clear, without wrinkles and torn edges. The printing on the graphics must correspond to the materials provided by the customer. The stand should be as clean as possible. It will certainly not match the quality of repairs in a five-star hotel, but the neatness and cleanliness of the stand are indicators of quality and the contractor's attitude to his work and to the client.

The trade show booth should be designed in such a way that there will be no falling or splintering of the structures during the exhibition. The stability of the structure is estimated long before it is built on the show floor. In addition, Expo Stand Builders insures risks to third parties.

It should be remembered that an exhibition stand is a temporary construction, so it is impossible to judge its quality by the standards you apply to expensive repairs in your own home.

Project Manager As a Link in the Booth Construction Process

Building an exhibit is like building a house. Many people with different responsibilities are involved in the process. Only one person knows exactly what the end result should be and skillfully manages everyone involved in the process. That person is your project manager. This person will manage the communication between the different departments on your side and our side. The project manager is responsible for communicating any changes in the project execution process. The communication skills and experience of the project manager will largely determine the impression of the booth builder's company.

We try to make this communication easy for both parties, so we do our best to train our project managers.

Importance of Speed of Implementation of "Hot" Projects

Depending on the size of the project, the optimal time to start preparing for it is 6 months. For small projects, 3 months is a realistic timeframe when neither the client nor the developer is stressed and has the opportunity to make painless changes to the project.

"Burning" projects arise for a variety of reasons. But regardless of the reason, they require an immediate response. We have extensive experience working with such projects. In our opinion, the most important thing in such projects is the client's understanding of the time constraints and quick approval of the stand builder's recommendations.

Building an exhibition stand is not like going to a hardware store and picking up all the components at once. We have to work with dozens of contractors to meet all of your expectations for a booth at an event. In addition, not all processes of preparation or creation of stand elements can be accelerated without disrupting technological processes, which can affect the structure's safety or appearance. That is why we offer solutions for "burning stands" that will really save the situation and help you to participate in the event on time with a ready-made stand.

For this, you need to trust the exhibition stand builder and be present in the project not as an observer but as a full member of the team. We do not accept projects that are less than 2 weeks away from realization.

Do you share our approach to exhibition projects? Then it's time to make your mark at the biggest events with Expo Stand Builders.

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