Pizza Marketing Strategies

Searching for pizza marketing ideas? Your search ends here! Here you will find out some unique ways to promote your pizza business. No matter you want to do online marketing or offline, we have covered all the possible means here. Moreover, some of the techniques may get new but they will be very beneficial for your pizza shop. So, why wait? Dive into the content, get inspired, and let your marketing journey begin!

Social media is a very effective and best way to market your pizza business properly. Here you have the opportunity to showcase your business in front of potential buyers. For example, you can upload pictures of your pizzas, special offers, and upcoming events related to your pizza restaurant. This helps attract people and encourages them to visit your pizzeria.

Why Do I Need a Marketing Strategy?

Pizza is almost everywhere popular, and people love to eat it on a regular basis. Lots of people order pizzas all the time. Moreover, there is a lot of competition in the pizza industry but you can grab your space in the market with clear thinking and the right strategies. You can do this through smart marketing and great service, which will help you build a loyal customer base for your pizzeria.

A survey shows that if a client is satisfied with the services of a restaurant then there are 40% chances he/she would come again definitely. In addition, if the experience remains again good at the second time then the customer will surely come for the third time. Further, if all go well on 3rd visit then there is more than a 70% chance that your client will come again to your pizza restaurant.

So, it's crucial to focus on encouraging three visits, not just one. Once they've been to your restaurant three times, you're likely to have a customer for life. Moreover, packaging also plays an important role in the promotion of your pizza business. In addition, you can save money if you will buy custom pizza boxes bulk quantities. So, don’t neglect the importance of effective packaging.

Unique Pizza Marketing Strategies To Increase Sales

Refreshing Slogan

Create a slogan. Find out what style best suits your restaurant – a friendly place for families to sit down, a fancy Italian eatery, or a quick grab-and-go pizza joint. Create a slogan that shows your restaurant's identity and reminds customers of what makes you unique. Funny slogans might catch attention, but simple ones often work best. For example, Domino's slogan "We deliver" and Papa John's slogan "Better Ingredients. Better Pizza" both highlight what these companies want to say in straightforward terms.

Website

Design a professional website with alluring pizza pictures taken by a talented photographer to showcase their deliciousness in the best light. Display your menu online and explain how customers can order takeout. Include photos of the restaurant's outside so it's recognizable and inside to give visitors a sense of the atmosphere. Describe the special ingredients you use, like fresh herbs, and mention any dietary options such as vegan pizza to cater to different preferences.

Marketing through newspapers

Buy ads in newspapers, including the local arts and culture paper if available in your city. Many people search there for fun activities during evenings or weekends, and pizza perfectly complements those experiences. Additionally, produce a radio ad and have it broadcasted. Boost your business by advertising on Google Places and Yahoo's local pages, and include a link to your website for easy access.

Free coupons

Offer coupons to customers to attract them. Run a direct mailing campaign by placing coupons inside the local newspaper. Keep the deals straightforward as people prefer simple offers from a new company. Promote it as your grand opening special, featuring easy options like "two pizzas for the price of one." Distribute leaflets on your nearby college campus, and extend free delivery to campus. Provide special promotions such as complimentary drinks or delivery to police and fire departments, as well as auto repair shops where groups of people often order pizza together.

Try Facebook Ad campaigns

Using social media advertising is a great way to market pizza restaurants without spending too much.

Facebook is a very big platform where you can target an audience depending on their age and location. Moreover, on this platform, you will have the control to show the ad a specific day and time. In addition, you can analyze the stats of your paid advertisement in the dashboard. So ultimately, Facebook will you a high return on investment.

Word of mouth

Get people talking about your pizza by giving them a taste. Donate pizzas to nonprofit events like Relay for Life, where the word will spread fast. Sponsor pizza parties at schools with staff cooperation or offer pizza for PTA meetings. People will appreciate your company's community support and get to try your delicious pies.

Free Food Friday

While it might seem like you're trying to buy customers through advertising, the truth is you're investing in promoting your business. Creating coupons can be a smart move. For example, you can offer a free slice of pizza on Friday nights then customers will surely get attracted to your shop. Due to this, there are many chances they order more pizza on the same day or the next time when they visit your restaurant. Just make sure to display the terms clearly, like one coupon per customer and while stocks last, to manage expectations.

Create Behind The Scenes Content

Customers love seeing behind-the-scenes content as it offers a glimpse into your business they don't typically get. It's a great chance to showcase the care you put into your food, brand, and staff.

Consider making staff videos to introduce new hires to your customers. You can also create video updates each time you come up with a new pizza. Show off your pizzaiolo skills and infuse your brand personality into the content. Let customers see the dedication that sets your pizzas apart from competitors. This approach is sure to keep your audience engaged and delighted.

Other means of advertisements

Reach out to newspapers and radio stations and share something unique about your pizza business that would make a compelling story. Whether you're the first in the community to offer all-organic pies or have a fascinating family history where your great-grandmother invented the pizza recipe in the old country, let them know. Also, inform the press about the pizza parties you host for classrooms with the highest grades. These positive community news stories are likely to grab people's attention and get them talking about your business.