OSS & BSS Market to Reach USD 148.26 Billion by 2033, Driven by Telecom Digitalization

Market Overview:

According to IMARC Group's latest research publication, "OSS & BSS Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global OSS & BSS market size reached USD 65.81 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 148.26 Billion by 2033, exhibiting a growth rate (CAGR) of 9.4% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

How AI is Reshaping the Future of OSS & BSS Market

• AI enhances network optimization by enabling predictive analytics for infrastructure management, reducing operational costs by 15% through automated fault detection and resolution.
• Machine learning algorithms improve customer experience management, with 70% of telecom operators using AI-driven insights for personalized service delivery and churn prediction.
• Advanced automation in network planning and design reduces deployment time by 25%, while AI-powered BSS solutions streamline billing processes and revenue management.
• 5G network deployment benefits from AI integration, with smart network slicing and real-time performance optimization improving service quality by 30%.
• Cloud-based OSS & BSS solutions leverage AI for scalable operations, reducing infrastructure costs by 20% while enhancing system reliability and performance.

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Key Trends in the OSS & BSS Market

• 5G Network Expansion Drives Innovation: The rapid deployment of 5G networks is transforming telecommunications infrastructure, requiring advanced OSS & BSS solutions for network slicing, edge computing management, and enhanced connectivity. North America leads with 35.6% market share, driven by major investments from Verizon and AT&T in next-generation network management systems.
• Cloud-Based Solutions Gaining Momentum: Migration from on-premises to cloud-based OSS & BSS platforms accelerates digital transformation initiatives. Major operators like Indosat Ooredoo Hutchison partner with Ericsson to implement cloud-native BSS platforms, enabling faster service deployment and improved scalability for telecommunications providers.
• AI and Machine Learning Integration: Telecommunication companies integrate artificial intelligence and machine learning technologies into OSS & BSS systems for predictive analytics, automated network optimization, and enhanced customer experience management. These technologies enable real-time decision-making and operational efficiency improvements.
• Digital Transformation in Telecom: Service providers invest heavily in comprehensive OSS & BSS modernization to support new business models, IoT connectivity, and personalized customer services. Companies like Vivo Brazil leverage Netcracker's OSS BSS solutions to automate B2B digital transformation initiatives and streamline order processing.
• Customer Experience Management Focus: Rising customer expectations drive demand for unified customer relationship management through advanced BSS solutions. Operators prioritize personalized billing, tailored services, and seamless omnichannel experiences to maintain competitive advantage in saturated markets.

Growth Factors in the OSS & BSS Market

• Telecommunications Sector Expansion: Continuous growth in telecom networks and increasing mobile subscriptions drive demand for sophisticated OSS & BSS solutions. The United States recorded 386 million mobile cellular subscribers in 2023, representing a 3.6% increase and 112 subscriptions per 100 people.
• Digital Infrastructure Investment: Government and private sector investments in 5G infrastructure and smart city projects fuel market growth. European Commission invested over €700 million in 5G research, with additional €865 million allocated for 5G and fiber network development.
• Enterprise Digital Transformation: Large enterprises dominate the market with 62.4% share, investing in comprehensive OSS & BSS solutions for network management, service assurance, and customer relationship management. These organizations prioritize scalability and integration capabilities for complex operational requirements.
• Emerging Technologies Adoption: Integration of IoT, edge computing, and artificial intelligence creates new opportunities for OSS & BSS providers. Telecom operators require advanced systems to manage increased data traffic, support machine-to-machine applications, and deliver innovative services.
• Regulatory Compliance and Security: Growing emphasis on data protection, network security, and regulatory compliance drives investment in modern OSS & BSS platforms. Organizations seek solutions that ensure data integrity, support audit requirements, and maintain customer trust in digital services.

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Leading Companies Operating in the OSS & BSS Industry:

• Amdocs
• Cisco Systems Inc
• Comarch SA
• Hewlett Packard Enterprise Development LP
• Huawei Technologies Co. Ltd
• Infosys Limited
• Netcracker Technology Corporation (NEC Corporation)
• Nokia Corporation
• Oracle Corporation
• Suntech S.A.
• Telefonaktiebolaget LM Ericsson

OSS & BSS Market Report Segmentation:

By Component:

• Solution
• Services

In 2024, the solution segment leads the market with 62.4% share, driven by billing and revenue management systems, with Netcracker Technology recognized for its innovative OSS/BSS solutions.

By OSS & BSS Solution Type:

• Network Planning and Design
• Service Delivery
• Service Fulfillment
• Service Assurance
• Billing and Revenue Management
• Network Performance Management
• Customer and Product Management
• Others

Network planning and design dominate with 19.3% market share in 2024, enabling effective infrastructure planning and peak performance, as highlighted by Netcracker's top vendor position.

By Deployment Mode:

• On-premises
• Cloud-based

The on-premises segment leads with 62.4% market share in 2024, driven by data security and compliance concerns, with Amdocs collaborating with Microsoft to enhance cloud-native solutions.

By Organization Size:

• Small and Medium-sized Enterprises
• Large Enterprises

Large enterprises hold a 62.4% market share in 2024 due to their substantial resources and need for scalable OSS/BSS solutions that manage complex networks effectively.

By Industry Vertical:

• IT and Telecom
• BFSI
• Media and Entertainment
• Retail and E-Commerce
• Others

The IT and telecom sector leads with 61.8% market share in 2024, utilizing OSS/BSS solutions for operational efficiency and customer experience, exemplified by Vivo's automation of its B2B processes.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

In 2024, North America dominates the OSS/BSS market with over 35.6% share, driven by advanced technology and a focus on digital transformation, as seen in Etiya's support for Fizz's expansion in Canada.

Recent News and Developments in OSS & BSS Market

• March 2024: Netcracker Technology achieved top position among 13 vendors in Telco Republic's Disrupter Quintant for Next-Generation Telecom Operations and BSS, recognized for innovative products and proven track record in delivering digital transformation projects globally.
• March 2024: Etiya revealed significant contribution to Fizz brand expansion throughout Canada, with advanced BSS stack serving as cornerstone for nationwide service launch and continued partnership success.
• February 2024: Indosat Ooredoo Hutchison and Ericsson signed Memorandum of Understanding at Mobile World Congress 2024, strengthening tactical alliance to explore technology partnerships supporting Indonesia's digitalization initiatives and Golden Indonesia 2045 goals.

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