OnlyFans Statistics: Key Trends, Growth Insights, and User Demographics

If you’re on the internet and familiar with fan subscription sites, there’s hardly any chance you haven’t heard of OnlyFans. It’s the leading name in the content creation space, especially among adult content creators, and serves as a platform for direct content sales between creators and their fans.

OnlyFans, a household name in the content creation and selling space, has come a fairly long way and has established itself firmly in the industry. But how big is OnlyFans? Well, OnlyFans statistics gives you the answer.

In this blog, we will discuss OnlyFans in numbers and help you understand the growth and dominance of OnlyFans in the content creation space over the years.

How Big is OnlyFans?

OnlyFans is a major player in the content creation and sharing space, and if you don’t believe our words, the statistics will definitely convince you.

Started in 2016 by Tim Stokley, OnlyFans is a premium content platform for fans to pay to view exclusive content from their idols. This platform was designed and developed to share and sell exclusive content that shall not be available anywhere else.

In 2018, Leonid Radvinsky, the owner of MyFreeCams, acquired 75% of Fenix International Limited, the parent company of OnlyFans, thereby gaining a 75% stake in the company.

Started slowly, OnlyFans gradually acquired users to its platform through consistent and high-quality content. By January 2021, OnlyFans already had 100 million users and showed no signs of stopping. The platform hit the jackpot during the COVID pandemic as the user base skyrocketed from 20 million to 120 million. As of 2023, OnlyFans has over 305 million registered users and over 4 million creators.

Currently valued at $8 billion, OnlyFans is a major player in the entertainment industry and shows no signs of slowing down.

Did You Know?

In 2021, OnlyFans announced plans to ban adult content on its platform—a move that shocked both creators and users, as adult content was its primary revenue driver. However, following widespread backlash and protest from the community, the company reversed its decision and continued to allow adult content on the platform.

Growth Trend on OnlyFans

OnlyFans has been around for almost 9 years at the time of writing this blog, and is a leading name in the fan site business, especially within adult entertainment. Like most businesses, OnlyFans also started from zero users and today stands at over 300 million users.

Users Growth

Between 2019 and 2023, OnlyFans experienced remarkable user growth, mainly driven by the rise of creator-driven content and the global shift to digital platforms during the pandemic.

• In 2019, OnlyFans had around 13.5 million registered users.
• By 2020, that number had skyrocketed to 82.3 million, marking a massive 509.63% year-over-year (YoY) increase, largely due to COVID-19 lockdowns and a surge in both creators and subscribers turning to the platform for monetised content.
• In 2021, the user base grew further to 188 million, a 128.43% increase from the previous year.
• Growth continued at a more moderate pace in 2022, reaching 239 million users (a 27.13% YoY increase).
• By the end of 2023, OnlyFans had 305 million users, showing a 27.20% YoY increase.

Overall, from 2019 to 2023, OnlyFans' total user base grew by an astonishing 2,159.26%, highlighting its evolution from a niche subscription site into a mainstream digital powerhouse for creators across various industries, particularly in the adult entertainment sector.

Creators Growth

Now that we have understood the OnlyFans user statistics, let's look at the OnlyFans creator statistics. From 2019 to 2023, OnlyFans experienced a dramatic rise in the number of content creators joining the platform, driven by growing interest in digital monetisation and the emergence of the creator economy.

• In 2019, the platform had around 348,000 creators.
• By 2020, that number jumped to 1.618 million, marking an impressive 365.52% year-over-year (YoY) increase, as many turned to OnlyFans during the pandemic to generate income online.
• Growth continued in 2021, with the number of creators reaching 2.161 million, reflecting a 33.51% YoY growth.
• In 2022, the platform saw a further rise to 3.182 million creators, a 47.23% increase from the previous year.
• By 2023, creator numbers climbed to 4.118 million, showing a 29.39% YoY increase.

Over five years, the total number of creators grew by a remarkable 1,083.91%, highlighting OnlyFans’ transformation into a major platform for independent creators across a variety of niches, including adult entertainment, fitness, music, and lifestyle content.

Based on the data above, creators make up just 1.31% of the total user base, while the remaining 98.69% are subscribers. This sharp contrast highlights the immense earning potential for content creators on platforms like OnlyFans, where a small percentage of users cater to a massive audience.

With such a large subscriber base actively seeking content, creators have a unique opportunity to generate significant income, even with relatively modest followings. This imbalance also highlights the platform’s creator-driven economy, where demand significantly outpaces supply, making it highly lucrative for those who consistently produce engaging content.

Creators Approval Rate

Although OnlyFans boasts over 4 million active creators, what many people don’t realise is that a significant number of creator applications never get approved. In fact, more than 50% of all submitted applications are rejected due to various compliance and verification issues.

Common reasons for disapproval include failing to meet the minimum age requirement (18 years or older), incomplete identity verification, security concerns, and potential legal complications related to the content or jurisdiction.

The scale of these rejections becomes even more evident when examining historical data. For example, in May 2022 alone, a staggering 97% of creator applications were denied. This statistic highlights the platform’s rigorous onboarding and verification protocols, which are designed to ensure the safety, legality, and quality of content for both creators and users.

Yet, even with such a high rejection rate, OnlyFans still manages to support millions of verified creators. This speaks volumes about the platform's reach and appeal among aspiring content creators worldwide. One can only imagine how massive the creator community would be if every applicant were approved, potentially doubling or even tripling the current number of creators.

This also highlights a key takeaway for anyone developing a similar platform: striking a balance between creator accessibility and platform integrity is essential. A high volume of applications reflects demand, but thorough vetting ensures the long-term trustworthiness of the ecosystem.

OnlyFans Creator Segmentation

On OnlyFans, creator commitment levels vary widely. While some individuals pursue content creation as a full-time profession, the majority use the platform as a secondary source of income. Statistics show that around 60% of creators treat OnlyFans as a part-time endeavour, leveraging it to supplement their primary income or support other careers.

Meanwhile, approximately 25% of creators are professionals who commit to the platform full-time, often investing heavily in content, marketing, and audience engagement.

The remaining 15% fall under the beginner category — users who are either exploring the platform temporarily or lack long-term plans to remain active on it. This mix highlights how OnlyFans serves both as a serious business opportunity for some and a side hustle or exploratory platform for others.

So, whether you're a full-time content creator or a part-time creator looking to earn some extra money, OnlyFans serves as the ideal platform to share your content and make money.

OnlyFans Demographics (Geography, Age, Gender)

OnlyFans boasts a diverse global user base, with the majority of its users falling within the 25 to 40 age group, primarily young adults who are digitally savvy and comfortable with subscription-based content. This demographic represents a highly engaged audience that is willing to pay for exclusive, personalised experiences.

In the following section, we’ll break down the platform’s user demographics in more detail, exploring age distribution, gender insights, and geographic spread to gain a better understanding of who uses OnlyFans and why this matters for creators and businesses alike.

Geography - OnlyFans Users by Country

Although OnlyFans is accessible and used across the globe, its user base is primarily concentrated in Europe and North America. Countries such as the United States, the United Kingdom, Mexico, Brazil, and Germany lead in terms of the number of OnlyFans users by country.

These regions not only generate the highest traffic on the platform but also contribute significantly to its revenue, making them key markets for creators and businesses looking to grow on OnlyFans.

The June 2025 traffic report for OnlyFans reinforces the platform’s global reach while highlighting its strongest markets. The United States leads significantly, accounting for 39.11% of the total number of users worldwide.

Following that are the United Kingdom (4.2%), Mexico (3.97%), Germany (3.51%), and Brazil (3.44%). These countries represent the highest user activity on OnlyFans, making them prime regions for both creators and marketers aiming to expand their reach and revenue.

Age Group

Data indicate that the bulk of OnlyFans’ user base falls within the 18- to 40-year-old age range, establishing the platform as one that predominantly caters to a younger, tech-savvy audience.

• The largest concentration of users on OnlyFans is around the age of 37, indicating that mid-to-late millennials form the platform’s core demographic.
• The 27–30 age bracket follows closely, highlighting that OnlyFans attracts users who are likely financially independent and more willing to pay for exclusive content.
• Users above the age of 40 are present, they represent a significantly smaller portion of the overall user base. Engagement from this older group tends to be more niche and less consistent compared to younger demographics.
• The 18–24 age group also comprises a substantial segment, showing that OnlyFans appeals strongly to digital-native users who are familiar with creator-driven platforms and direct-to-consumer content.
• This age distribution significantly influences how content is created, marketed, and monetised on the platform.

For both creators and platform developers, understanding these demographic trends is essential, as they impact everything from content strategy to feature development and pricing models.

Gender

Now that we have understood what age group watches OnlyFans the most, let us look at OnlyFans male and female statistics. While the overall user base of OnlyFans is predominantly male, a closer examination of the platform reveals a clear gender divide between creators and subscribers. The majority of content creators on OnlyFans are female, whereas the subscriber base is primarily male.

According to available data, 84% of creators are women, making them the driving force behind the platform's content. In contrast, only 14% of creators are male, with the remaining 2% identifying as non-binary or other gender identities, showcasing a modest level of gender diversity among creators.

On the subscriber side, the numbers flip. Roughly 79% of subscribers are male, while just 21% are female. This OnlyFans gender statistics reflects typical patterns seen in adult entertainment and premium content platforms, where men are more likely to pay for access, and women tend to lead in content production.

Understanding this split is essential for creators and platform owners alike, as it impacts everything from content strategy and marketing to monetisation models and user engagement.

OnlyFans Website Statistics

OnlyFans is undeniably one of the most visited websites on the internet today. With a user base exceeding 305 million (as per OnlyFans subscriber statistics), it's no surprise that the platform consistently attracts hundreds of millions of monthly visitors.

Recent traffic reports show sustained momentum:

• 414.54 million visits in June 2025
• 450.69 million in May
• 427.31 million in April

• This steady volume highlights the platform’s global reach and indicates a resurgence in user engagement over the last quarter. Looking back, February 2023 marked a historic milestone when OnlyFans recorded an astounding 1.06 billion visits in a single month. This spike was likely fueled by a mix of creator promotions, seasonal marketing campaigns, and viral social media content.
• OnlyFans currently holds a global rank of 79 (based on recent web rankings), underscoring its dominance among digital content platforms.
• With a domain authority score of 84, the site enjoys strong credibility and trust with search engines, boosting its online visibility and discoverability.

In terms of user engagement, the platform delivers impressive metrics:

• The average session duration is 10.59 minutes, indicating users explore, consume, and interact with content rather than quickly bouncing.
• Users browse an average of 4.22 pages per visit, reflecting high interest and platform stickiness, both essential for the success of a subscription-based model.

These figures reflect not only the massive scale of OnlyFans' digital footprint but also its ability to maintain sustained, high-quality engagement. For aspiring fan platform owners or developers of OnlyFans clone scripts, such as xFans, these statistics provide a benchmark and roadmap for what consistent traffic growth and user retention can look like when executed strategically.

OnlyFans Statistics: Mobile vs Desktop

Like most modern digital platforms, OnlyFans sees the vast majority of its traffic originating from mobile devices. According to recent usage data, a staggering 86.6% of users access the site through their smartphones or tablets, while only 13.4% use desktop devices.

This mobile-dominant trend highlights how critical it is for platforms like OnlyFans and any OnlyFans clone to prioritise mobile-first experiences. From responsive web design and fast-loading content to seamless mobile payments and intuitive user interfaces, mobile optimisation is no longer optional; it’s essential.

The data also reflects broader global internet usage patterns, where users increasingly prefer the convenience of accessing content on the go. For creators, it means ensuring their content formats well on smaller screens. For platform developers, it’s a reminder to focus heavily on mobile performance, UX design, and app-like responsiveness to stay competitive.

With the modern generation of users relying heavily on mobile devices for almost everything, this number is expected to grow further.

Popular Niches on OnlyFans for Content Creators

OnlyFans was initially designed to be a space where creators and subscribers could connect over exclusive content, with minimal restrictions on what could be shared, as long as it remained within the law.

This open-content policy quickly became one of the platform’s defining strengths, allowing creators from a wide variety of industries and interests to build loyal fanbases and monetise their work directly.

One of the biggest reasons for OnlyFans' explosive growth and global recognition is this very freedom. It paved the way for a richly diverse ecosystem of content, encompassing lifestyle tutorials, fitness tips, music, art, and more. However, it’s the adult content industry that has truly flourished on the platform, both in terms of creator volume and viewer demand.

An estimated 70% of creators on OnlyFans produce adult content, making it the platform’s primary source of revenue. The remaining 30% fall into the non-adult category, which encompasses content in various areas, including cooking, art, comedy, music, education, and more.

The adult niche itself is highly segmented, catering to specific audience desires. Popular sub-genres include solo masturbation, couples content, lesbian scenes, kink and BDSM, cosplay, and body-focused niches like “big butts” and “big boobs.” These subcategories are not just visually diverse but emotionally engaging, offering something for nearly every preference.

On the flip side, non-adult creators also thrive, especially in niches that focus on authenticity and personality. Content related to the culinary arts, home workouts, painting, music performances, ASMR, and lifestyle coaching has carved out a strong viewer base, proving that while adult content dominates, OnlyFans is not exclusively for this type of content.

It doesn’t matter whether you create adult content or SFW material—as long as your content is high-quality and attracts the right audience, you have a strong chance of earning good money on the platform. In fact, many creators who focus on non-adult content also make substantial income through their work on OnlyFans.

OnlyFans Revenue

OnlyFans has rapidly emerged as one of the most profitable digital platforms in recent years. Today, the company is valued at approximately $8 billion, driven by its rapid revenue growth and increasing global popularity. Back in 2019, OnlyFans reported $270 million in annual revenue. Fast forward to 2023, and that figure soared to an astounding $6.63 billion.

The most dramatic spike occurred between 2019 and 2020, when revenue jumped by 714.81%, a clear reflection of how quickly the platform gained traction, particularly during the pandemic era. Over the four years from 2019 to 2023, OnlyFans’ revenue grew by an incredible 2,233.33%, solidifying its dominance in the creator-driven subscription market.

This rapid commercial expansion highlights not only the platform’s massive appeal but also the highly scalable nature of the fan subscription economy, especially when adult content is a key driver. The accompanying table provides a clearer view of this remarkable financial trajectory year over year.

Average Earnings on OnlyFans

Now that we have understood the regular OnlyFans statistics, let's examine the OnlyFans income statistics.

Creators on OnlyFans earn between $180 to $250 per month on average by sharing their exclusive content with subscribers. However, income can vary significantly depending on the quality of content, marketing efforts, and fan engagement. The top 1% of creators enjoy a much higher earning range, typically making anywhere between $1,000 to $10,000 per month.

For those who reach the elite top 0.1%, earnings can soar into the $100,000 range, thanks to large fan bases, consistent uploads, and high-value content. This earning disparity highlights the importance of not just joining the platform, but also developing a strong brand, engaging regularly, and offering premium experiences to maximise income potential.

Conclusion

Despite the growing number of competitors entering the fan subscription and content-sharing space, OnlyFans continues to maintain a dominant position in the industry. With over 300 million registered users, it remains one of the most popular and trusted platforms for creators to share and monetise their content—across both adult and non-adult categories.

This isn't just a bold claim, but a data-driven conclusion supported by the comprehensive OnlyFans statistics explored throughout this article. From user growth and revenue milestones to creator earnings and popular niches, the numbers clearly highlight OnlyFans’ sustained relevance and leadership in the fan site ecosystem.