New Alcohol Brand Penetrates the Barrier of Web 2 and Web 3

About Drunken Ape Social Club:

Drunken Ape Social Club (DASC) is an alcohol brand founded by a group of like-minded enthusiasts in Toronto, Canada. 2,888 DASC Non-fungible tokens (NFTs) were launched on the Solana Blockchain in March of 2022. This endeavor aimed to merge a real-world alcohol company with blockchain technology creating a brand that is recognizable in both the real world and web3.

We are currently contract distilling and selling our premium vodka and whiskey. At the same time, we have extended our brand into the wine business with the introduction of WHINOs. WHINOs is currently offering four types of wine for sale: Cabernet Sauvignon, Pinot Grigio, Rosé and coming soon… Blue wine. Both collections offer a reward share of 50% to our NFT holders in perpetuity.

Apart from being an alcohol brand, DASC is also a social club for individuals across the globe to gather, forge friendships, share a cocktail (or two or more) and enjoy the company of like-minded enthusiasts. Thousands of people look to a community that is active and feels like home and that is what we created here at DASC. A family of similar tastes and enjoyments, always open and always warming to newcomers!

We were in the process of obtaining a liquor license for almost a year and during that time we grew by thousands and achieved history on the Solana ecosystem. It was March 17th, 2022, when we minted our first main collection NFT and we just released our bottles to the public on February 28th, 2023.

During the long months of waiting, we held events on Twitter and Discord, our two primary sources of information and communication with thousands of members. We also introduced staking for our NFTs. We designed the GLUG token used for raffles and in the future merchandise and bottles of alcohol. With all the time before bottle sales we grew a community of 10,000 people.

On September 24th we announced Drunkies, another NFT project that was met with great response. Drunkies was a fun mint that sold for a cheap amount of Sol. The purpose of drunkies is to be used to upgrade the artwork of our main collection drunken ape NFTs. This art upgrade commissioned by the incredibly talented Lia Moonrise is transformative! It represents the next phase in Drunken Ape. We aim to be of the highest quality NFT project, so we decided to upgrade our art. Drunkies minted out in 6 hours. 1000 drunkie NFTs were delivered to the community.

Since the day we sold out on the drunkies we connected with a lot of other NFT projects. In October 2022 the community was told about the contracts made with two projects to create their own label, GnarAF and Omertà. Both projects wanted to make their own line of spirits using our services. Soon after 2 became 8 and 8 became 15. These 15 projects are at various stages in obtaining their label and so far, we launched the first two already! We have grown and become a known name across the Solana ecosystem due to our real services we provide for NFT projects.

The biggest news that took the community by surprise came on November 23rd, 2022. That was the introduction of WHINOS. Whinos changed the game further as we continue to grow the DASC brand. Whinos become a brand extension of the current Drunken Ape offerings. Given we are already Web3’s first distillery creating in real life spirits we decided that now is the time to extend into another market that will help us spread our wings and fly even further. Whinos are another NFT generative art collection of premium unique quality art that minted on Solana. We tried to make the art as original as we could with unique traits that genuinely reflects the brand we are looking to create, while complimenting the pillars with which Drunken Ape was born.

When this announcement was made, we are already licensed, labels were approved, and legal has been looked after and all production was at the ready. Before we even minted the whinos we had three types of wine already for sale in 40 states. Whinos represents an opportunity for further brand awareness of Drunken Ape.

We made the price of mint cheap because this allows for new investors to come into the project. This was a huge opportunity for other amazing community members that are interested in getting in on the ground floor of the wine business! It also will give us an opportunity to create an additional revenue stream for the project and ultimately further rewards for our holders.

We sold 10,000 whinos at the price of 1 sol in under 24hours in a bear market. This was massive for the project. Selling out a 10,000 NFT collection during the toughest time for Solana was an enormous accomplishment for DASC. The community we grew knew the value of our project and what we can do for the Solana ecosystem.

Then came the day where we put our bottles of vodka and whiskey for sale via blurack. We sold {insert number} bottles and blew our distributers mind! They we amazed by how many bottles the community bought that we instantly gained their love. That’s not even the best news, we then put our bottles of wine for sale 1 week before minting of whinos and they SOLD OUT in three days. We then put the emergency supply for sale and boom gone in a day. The wine was immediately sold out twice!

Our project is ground-breaking for the WEB3 and NFT space. Most projects rely on hype alone to continue to bring back value to their community, Drunken Ape is continually pushing the boundaries of marrying WEB2 and WEB3 with in real life products and tangible rewards to holders.

We are quietly (for now) building an IRL Alcohol empire the likes of which WEB3 has never seen! Our roots will continue to marinate and grow in WEB3 (for now) and eventually explode in WEB2, the real world and beyond! Whinos are the next step in growing a global alcohol brand born through an NFT.

If you are interested in purchasing your very own bottle, merchandise, or even your first NFT, follow the links below!

DASC NFT

WHINOS

BOTTLES: BluRack | Drunken Ape

DASC Merch Store: