My BEST SEO Tip for 2022!

While page experience has always been necessary for web designers and user experience (UX) designers to make clients feel welcome enough on a company's website to buy items and services. Page experience, which Google explicitly referred to as "how users perceive the experience of interacting with a web page beyond its pure information value", is now one of the most critical factors for any SEO agency.

What is Meant by Page Experience?

According to Google’s recent post announcement, page experience specifically refers to “how users perceive the experience of interacting with a web page beyond its pure information value”. Page experience includes the three Web Vitals mentioned above, as well as the following:

• Mobile-friendliness is essential for a healthy site; according to Google, a mobile-friendly website is a user-friendly website. Pages must load fast and be easy to read on mobile for the site to rank higher, whilst on the other hand, lagging and clustered websites will sink lower in rankings.
• Intrusive interstitial compliance refers to the ‘popups’ on a website, which can refer to anything from regular popups, full-screen interstitials that sit above a website’s header and full-screen modal windows. Google will penalise sites with constant popups as they block the content on a page, making the site seem less user-friendly.
• Browsing safety refers to the potential security issues and threats to user’s personal information, like malware, deceptive pages, harmful downloads and uncommon downloads.
• Hypertext Transfer Protocol Secure (HTTPS) security is similar to browsing safety. It monitors all data sent via HTTPS to a user, ensuring the data is authentic, encrypted and safe from modification. Google started penalising sites with unencrypted browsers and HTTPS in 2018, classifying them as “not safe” in the URL bar. Users are more likely to trust and connect with websites that use HTTPS encryption.

Combine each of these metrics together, and they form a website’s Google Page Experience scorecard, which shows how good or bad a website is in terms of user-focused website experience. Beginning in May 2021, the lower your scores are in these key areas, the lower your business’s website page will rank on Google.

To simplify the new updates, experts have come up with the following algorithm:

Page experience = core web vitals + existing metrics.

How Can My Business Keep Page Experience at the Forefront of our SEO Campaign?

Above all, Google has emphasised that websites that provide the best overall information will continue to be prioritised, even if some aspects of the page experience are bad.

Hot tip: high-quality content is still the most crucial aspect of web design. The importance of having exceptional, relevant content does not outweigh the need for having a decent page experience.

A site that produces well-written, new content with valuable information will rank higher than those with a better page experience. A better page experience won't make up for lousy content on a website, so make sure your content is both relevant and high-quality.

Small businesses must continue to produce well-researched content that answers their consumers' most pressing problems and make the content easily accessible on their websites.

As a result, creating high-performing website content that is laser-focused on the requirements and desires of your clients is more vital than using SEO techniques to fool Google's algorithms.

How to Analyse Page Experience

Due to the added demands from COVID-19 which forced firm owners and leaders to scramble for the past two years, Google has handled the May algorithm upgrade with great care and compassion.

Google, in particular, has made a number of free tools available to help website owners assess, monitor, and improve their page's experience, including:

• Different tools to help measure and report Core Web Vitals, including LCP, FID and CLS.
• A tool to measure your pages mobile-friendliness with the Mobile-Friendly Test.
• Check any safe-browsing issues on your site by using the Security Issues report.
• Check if your site’s connection is secure. If the page isn’t served over HTTPS, learn how to secure your site with HTTPS.
• Make sure that you’re not using interstitials in a way that makes content less accessible.
• As well as loads of information relating to Core Web Vitals and Page Experience FAQs.