Make Your Small Business Bigger — Time to Shift your Business Online
Journey of James River who moved his business from offline to online during the covid pandemic. How he did it and where is he now?

Offline business no doubt has its own benefits but if you want to earn higher profits and build your brand, you must switch to eCommerce! Here is the story of James River, a seller like you who changed the way of selling and saw the difference.
Are you confused whether or not taking your offline business online is profitable for you? Here is a story of a seller, James River, from North America who had a thriving brick-and-mortar business of selling electronic products. And his business was one of the affected ones that got shut down and suffered losses during the Covid-19 spread and lockdown.
James: “It was quite a messy period and we along with other businesses like us had suffered great losses.”
At the same time, James observed some sellers who were making their way back to normal life. He reached out to them and discussed the same with some other sellers to know what exactly they are doing to cope with these hard times. And many of them suggested to him only one thing — to take his offline business online.
James: “I asked my fellow sellers who were doing well. Most of them advised me to switch to eCommerce. But I was still confused as to how an online business is beneficial for me? and if it is, where should I start?”
After taking advice and talking with fellow sellers, James started to dig up more about the eCommerce business and the benefits he can get from it. Here is what he found:
Benefits of eCommerce Business Over Brick and Mortar
There are many benefits of eCommerce over brick and mortar business and a few of them are listed below:
- The first thing that James found out in his research was that he has to spend less on operational costs. It is because now he will need none to only a few workers to manage his online business as compared to offline.
- Secondly, he can now sell on a global level and is not bound to sell only in restricted areas.
- With online business, people can shop from his store anytime as his store will be functional 24/7. And that means he will receive orders even while he is sleeping.
- Last but not least, James observed that he can operate his business from anywhere. Even if he isn’t in the town or out on a holiday.
After all his research on online vs offline business, he realized it was time to switch to eCommerce. But he needed help in determining which eCommerce platform or solution will be best for his business.
While scrolling online looking for an eCommerce solution, James came across CedCommerce. The company not only provides eCommerce solutions but also offers free consultation services to sellers. So, he contacted the eCommerce expert at CedCommerce for further help.
James: “I decided to switch to eCommerce but now what? What should I do next? I was confused all over again. And then, I came across the name, CedCommerce.”
James scheduled a meeting with the CedCommerce team and told them his pain points and all about his business. After a thorough discussion, the experts analyzed all his requirements and suggested building his eCommerce site on the Magento platform for better performance.
After this, CedCommerce not only helped James plan everything from scratch but also helped him build a fully functional website.
Observation After Switching to eCommerce,
James River has an established and thriving online business on Magento. Moreover, he is earning higher profits than he has earned with his offline business. Above all this, he is planning to expand his online business via Magento multichannel selling.
What are your plans? Are you ready to take your business to the next level?
About the Creator
Jyoti
Jyoti is a content writer & strategist who loves exploring different platforms to engage with sellers and inspire them to grow. Her work includes planning & preparing the content of different forms, from long blog posts to short microblogs.




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