Latest Stories
Most recently published stories in Journal.
Tips for Taking Your Business to the Next Level
Starting a business is never easy, and growing that business once it's started can seem to be an uphill battle. Fortunately, there are several excellent ways for entrepreneurs to drive business growth successfully. Here are four of the top tips you can implement to take your company to the next level.
By Kevin Gardner7 years ago in Journal
Maximize Your Business Goals Through Marketing
A business won't survive, much less thrive, without an effective marketing strategy in place. Small businesses, in particular, rely on smart and cost-effective business strategies to succeed. Not every business owner, to his/her detriment, invests the necessary resources into a broad-based marketing campaign. Small businesses face many obstacles to long-term profitability. A smart, long-term plan involves doing what is essential to expand advertising and promotions on all fronts.
By Kevin Gardner7 years ago in Journal
The Road to Becoming a Firefighter
If my friends and family know anything about me, it's that I am the type of person that does not take no for an answer. My entire life I have been told that I am not smart enough, strong enough, fast enough, even pretty enough to do the things that I have set my mind to and accomplished. I've been told I am too small, too cute, not assertive enough, etc. The funny thing is, I was previously Law Enforcement and, to be honest, most LEOs are Type A personality type of people. I have always been the person that speaks her mind, for the most part. I may not have been assertive in other aspects of my life, but when it came to my job, oh you damn well know I will speak my mind and say what I have to say.
By Lauren Ash7 years ago in Journal
How to Make a Shopper Want Your Products
Salespeople generally have a bad reputation. No one likes to have impractical things pushed on them, with wild promises. But, luckily, someone launching their own brand doesn't have to be THAT kind of salesperson. The sales tactics a brand founder performs are geared to spread a message, not meet a quota.
By Merchandiser Experiences7 years ago in Journal
The Struggles: Part 2
Picking up where I left off, Instagram's algorithm can be overwhelming, confusing, and down right frustrating. They're constantly changing and updating their app, which can make it increasingly hard to keep up with what you need to do to have your page perform the way you'd like it to.
By DrDoomsDaughter7 years ago in Journal
Does It Matter What You, or Your Employees, Wear in the Kitchen?
Many kitchen workplaces have a pretty solid reputation of being laid back and friendly environments. Unless you’re running a Michelin-starred eatery, chances are you’re tempted to allow your employees a bit of flexibility with the dress code. While ditching the uniforms is a great way to boost morale in more casual restaurants, there are some aspects of a kitchen dress code that should always be up to par, whether you’re running a fine dining establishment or a small diner in the heart of downtown.
By Claire Peters7 years ago in Journal
Small Town Model in a Big City
I never thought I would've had the opportunity to model as a teen. As a teenage girl, I was obsessed with Tyra Banks' America's Next Top Model. I was always fantasizing about getting paid to wear such luxurious art pieces in exotic locations I can't even pronounce. Part of the reason why I never thought I was good enough to be a model, came from the opinions of other people. In elementary school, I grew up in the inner city school district. Girls would often tease me for my "proper accent" and my skin eczema. I even remember a boy tried to beat me up on the playground. It got so bad to the point where my mom had to take me out of the district. I spent a year going to school in Kansas. I had never felt so out of place before.
By Jasmine Mason7 years ago in Journal
How to Deal with Communication Barriers?
The human civilization thrives on communication. But while it may seem like an easy task, as we’ve been doing it since we’re able to talk, it is commonplace, to have communication barriers that can cause serious issues, such as lack of confidence, and misunderstanding, even in the modern times when technology seems to be aiding and enhancing communication.
By Lilly Myers7 years ago in Journal
