Key Factors That Affect User Engagement on Your Website

Your website can be successful only if it manages to get higher user engagement. You may have worked hard on your website. But, it doesn’t guarantee that your website becomes successful. And it makes you highly disappointed.

Some top Toronto website designers suggest that Customer engagement is one of the common problems that the majority of websites nowadays face. As a result, it has become a major issue of concern for many businesses. The basic reason that you need to understand why many websites don’t get user engagement is they are not able to match the expectations of users.

You need to understand that users only take a few seconds to get an idea of whether they wish to leave a specific platform or stay. So, all you need to do is to be aware of various factors that affect user engagement.

Once you know about these factors, you can work on them and make your website highly engaging. And this will give you a complete idea in terms of how to increase user engagement on the website. When you notice your website gains vast user engagement, you can expect more leads, conversion rate, and revenue.

Now, it’s time to discuss here all those factors that have a direct role in affecting the user engagement of your website. Take a look.

1. Complex Navigation

Well, complicated navigation is one of the reasons why most websites fail to gain improving user engagement. It makes your website highly confusing and difficult for users to access smoothly.

If visitors find difficulty in accessing any website, they avoid accessing the website. As a result, your website doesn’t get higher user engagement. So, if your website is not able to deliver the finest experience to users, it hurts its search engine optimization as well.

So, the best way to find out whether your website has simple navigation or not, you need to visit your website from the users’ point of view and check that information is easily accessible, products and services are easily available, and the clear structure of both header and footer.

2. Slow Loading Speed

Slow loading speed is one of the common problems that most websites nowadays face. It’s one of the primary causes of less user engagement. The loading speed of your website reflects the total time that it takes for reflecting the requested page.

Those websites that take much time to load are prone to lose even their existing customers. The reason is customers get plenty of options to choose from. So, if they find any particular website doesn’t load quickly, they simply prefer to access another website rather than waiting for the same to load.

Make sure your website doesn’t take more than 2 or 3 seconds to load. If it takes, you need to improve the loading speed of your website.

3. Outdated Website Design

Outdated website design is another reason that affects the user engagement of your website. If you have not revamped the design of your website for a long time, your website is prone to experience lesser user engagement.

Though the design of the website is one of the factors that determine user engagement, still only a few companies pay attention to the same. Website design trends change year after year based on changing user behavior. So, if your website has an outdated design, you will struggle a lot to make your website user engaging.

To improve user engagement of your website, you need to overhaul the complete design of your website. For this, you simply need website redesign professional who will simply understand your needs and offer you the right services.

4. No Mobile Optimization

In today’s time, if your business strategy doesn’t focus on targeting mobile users, it probably will not help you get enough sales and revenue. And the same thing applies to your website design as well.

If you go through Google Analytics and also various other related tools, these reflect to you that you will get higher customer engagement over many mobile devices.

Therefore, if you find your website is not fully optimized for mobile users, it will lose potential customers. Apart from this, Google also makes it mandatory for every website to be fully mobile optimized to improve its ranking.

If you complete the process of mobile optimization of your website, you will witness improved customer engagement and also a higher conversion rate of your website. To optimize your website for mobile devices, you need to make it design fully responsive, add CTA, buy forms, and optimize images and file size.

5. Unavailability of Contact Us or About Us Page

You will come across many websites that don’t have pages such as ‘Contact Us’ and ‘About Us. If your website also falls in the same category, it will not be able to gain higher user engagement.

You need to understand the main purposes of these two pages in building trust and credibility. Apart from this, these two pages are also helpful in enabling your customers to reach through their desired communication channels.

So, all you need to do is use Google Analytics or your website engagement tool for determining those website pages that are visited to a wider extent. Next, you need to check various brand queries that help you get details about the things that your customers are desiring from pages like ‘About Us and ‘Contact Us.

Once you get a complete website metrics engagement and also search query data, you need to just use the same for creating a complete web page that defines your brand appropriately. So, it’s advisable to create a detailed page with several details such as contact numbers, addresses, contact details, the brand’s vision, mission, customer support email, and more.

Final Words

No business can afford less user engagement on a website. The reason less user engagement means decreasing lead and thus revenue generation. So, you need to check your website and find out if it has any of the above issues. If you find it, you should hire a reputed website designer for getting the most appropriate solutions.