Is There Such a Thing as a Blockchain-Based Twitter?

“Most people don’t realize that social media is more centralized than the financial system was when Bitcoin was invented. Only a handful of companies currently control what we see and do online. We can solve this problem by decentralizing social media and storing all content on a blockchain,” said Nader Al-Naji, DeSo Founder.

Even in this Twitter exchange, Musk puts forth ideas to create a blockchain-based Twitter. The ideas presented are eerily similar to what Al-Naji has already created with DeSo. Why would web2 platform owners like Musk want to dabble in web3 blockchain-based solutions? I'll leave that for you to decide, but suffice it to say that if Musk is considering it, shouldn't you give it a look-see?

Web2 Social Media Problems

1. Creators who make a living on web2 social media platforms are renting their audience in exchange for attention. While I love LinkedIn and Twitter, at a moment's notice I or anyone else could be de-platformed for any frivolous reason. Or the owners of the platforms could begin to restrict your content reach through algorithm manipulation. So as a creator, you're at the mercy of the platform owners in web2.

2. Creators who make a living on web2 social media platforms do not own the very content they're producing. Why? Creators do not own their social graph which consists of every follower, tweet, video, or photo you post. These things belong to the web2 media platforms you post them on. And once again, you could be de-platformed or kicked off at any minute and all that content you posted, i.e, your social graph is lost. Every time creators start on a new platform, they start from ground zero and have to work their way up. Sounds a lot like the world of every corporate institution.

3. Creators who make a living on web2 social media platforms do not get paid what they're worth, if at all. Web2 platforms depend heavily on advertising and brand sponsorships. But what if you're just starting out and you don't qualify for either? What if you don't have those 4,000 watch hours needed for YouTube? In a nutshell, you don't get paid. Countless creators spend hours creating video content and yet they're not compensated. Houston, we have a problem.

The Web3 Solution for Creators

Web3 offers a solution to all of these problems.

As a nascent industry, web3 is less crowded than web2 social platforms and offers creators an easier path to capitalize on attention and build an audience.

You also have true ownership over what you create because everything in web3 is stored on-chain and can’t be taken away from you.

Web3 platforms, being crypto-native offer much easier paths to monetization than in web2.

How Creators Earn with DeSo

DeSo is a layer-1 blockchain built from the ground up to scale social applications to billions of users and support creators looking to build an audience.

All the problems you experience on web2 are enabled for you as a DeSo creator on web3:

Ownership of all your content. All your content is stored on the blockchain which means it's always available. You can't be de-platformed.

Ownership of your entire social graph. As a DeSo creator, you can easily port your audience to any of the applications running on the DeSo blockchain. That means you don't have to start from ground zero to build an audience every time a new app is built, you simply take them with you. That's the beauty of the blockchain, baby.

Monetization of your content from day one. As soon as you sign up, you can begin to earn as a creator by simply posting your content.

Diamond App

Diamond is the blockchain-based web3 Twitter. On Diamond, you can post and earn "diamonds" (micro-tips) from other users on the platform from the very first day you join.

Diamond offers creator coins, which allows your audience to invest in you as a creator and grow alongside you in your creator journey.

Diamond now has an integration with Twitter, so potentially every time you tweet, you can now monetize that content as well.

Learn more about DeSo on deso.com

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