Instagram Metrics Marketers Often Overlook

It's easy to get caught up in follower counts and likes when tracking Instagram success. People chase after the simple numbers. Everyone sees these big numbers; it makes sense to track those the most. But, so many account owners just think about, "How quick can I boost 'em up? If they're not going up, then the campaign is a bust!" However, it's really smart to think about what else is there from a business prospective. The truth is digging a little deeper reveals a more complete picture of how well your content is actually connecting with people. So, let's consider some oft-forgotten metrics that should really be on every marketer's radar. If the analytics of the company are not closely monitored, then there will be many unseen failures.

Focusing Beyond Just Likes

While those likes are nice to see, many marketing experts now think that they don't mean all that much. A single like on a post doesn't necessarily mean that the user is an active or passionate fan. It also does not tell you if someone is going to purchase your product! However, there are certain metrics that many people overlook because they just don't track the trends closely enough.

● Reach and Impressions: Reach is the number of unique accounts that saw your content. Impressions is the total number of times your content was displayed. These things matter! A high impression count, with a low reach, suggests that people were seeing the same post multiple times, so if you post too many reels, then someone could get tired of watching them.

● Save rates: People "saving" your posts is a HUGE indicator. If people think the content has any value, they save it for the future; otherwise, people don't save it. What is considered "value" is up to them, because everyone has their own tastes.

Consider this: If someone is particularly invested in something on instagram, you may see them buy instagram followers. However, if they aren't active, and just save your content, then it is not an honest engagement.

● Profile Visits: How many people are actually checking out your full profile after seeing a post? This shows if your content grabbed them enough to want to know more about the real company or thing they are selling. This is a more honest representation on if you are going to have a potential sale.

● Story Metrics: The number of accounts that viewed your stories matters. It shows if they saw the entirety of it to the end or exited halfway through.

Getting More Insightful

Ignoring less obvious data gives an incomplete view, and it may mislead you to where adjustments will be helpful. You are getting all these different metrics, after all, it is probably a smart thing to look them over. Don't you want to find out whatever you are missing?

These hidden trends could give a better picture than just counting up some hearts on a post. Use the tools that you have right in front of you.

Engagement Beyond Initial Interaction

Think about comments! Not just are people commenting, but what exactly are they saying? Some comments may only be surface level, like "Cool pic!" which may suggest it is connected with someone. If they comment something super thoughtful, that tells you they care about your post. This shows an honest engagement, more so that a 'like' or 'share'. It's that extra bit of care that turns casual viewers into loyal customers.

You could also use metrics to monitor your purchase instagram impressions through comments directly. These comments are going to be a great indicator of quality and what people are going to continue seeing your content in their feeds.

Considering Time and the Click-Throughs

Another metric? Consider the time when the posts happen! Looking at overall times you can see when people are more likely to check instagram. Most of the time you have to put in effort to see trends and to be consistent with them. Doing so will encourage users to check to see your new post.

You may also want to start tracking the click throughs. You have to think, are those website clicks coming from super targeted ads, or just general posts getting attention? It's easy to miss these insights when you're only following the overall numbers without looking at the origins of the numbers.

Conclusion

Instagram's data can do some cool tricks, as demonstrated over the last several years, so take some time to check them out. Make sure that a "like" really is a positive thing and not some robot program. Taking a closer look, you may even see that it pays to be creative!