Instagram Marketing

Search Bar:

Instagram Search Bar can work the same way that google and YouTube search SEO, you can include the correct keywords in your handle, bio, and post content.

Describe more info about your brand in your name and bio, implement this strategy will make your profile discoverable when people are looking for similar product, service, or content to your brand.

Continuing creating contents post around hashtags relevant to your brand and business on Instagram and growing your followers will help people to find you in the search bar.

Hashtags:

Hashtags can bed added in three different location within Instagram post:

• Post comments: you can tag product or topics within the post comment, and you are free to be as descriptive as much as you can.

Hashtags within comment have more chances to appear in search page as SEO algorithm will look for them in the comment’s engagement.

• Post Caption: you can include your hashtags to the bottom of the post caption or incorporate it with the caption copy, but in this method, you are limited with characters, that’s why you need be wise about choosing the correct hashtags and word that can describe the message that you want to deliver.

Stories:

Instagram stories is the first place to consider for marketing your brand, get feedback about your brand and even you can put links to your website or blog and its where your audience will look first.

Save your important stories in the highlight ,to be available to online audience at any time, also you can added to your brand profile as reference.

Close Friends:

You can create a list of close friends which you will share with them exclusive story contents about your brand.

Reels:

Instagram reels is short video with hashtags which best way for branding and get audience feedback and comments about your brand and it’s had the potential to increase your followers.

Guide:

Instagram guide is a collection of generated posts in one topic in one section, it can be a guide about your product or service and how the user can use it.

Guides can be FAQ about product, or review, even its can be user generated contents.

IGTV:

A short shopping videos episodes like 15- 60 minutes that can be tagged with your brands product.

Shopping on Instagram:

Instagram featuring shopping and buying products without leaving the platform.

Wish Lists:

Wish lists allow your audience and followers to add your products to their wish lists, to buy these products later, and in case these listed product is sold out from your store and removed from your inventory, it will be removed also from the wish lists.

Product Tags:

This is a one-click buying and checkout experiments in Instagram, but to use this service, the product must be existed in Facebook store and configured to receive sales via Facebook Pay.

Insights:

Instagram insight give you information about your posts performance such whether your audience prefer video post or static image, which time of the day have the most audience engagement and if they are clicking your links.

Profile Insight:

This will give 3-30 days view of all your contents insight, engagement trends, followers increasing and decreasing and profile reach.

Post Insight:

This will show you how many engagements saves and comments your posts generated, and if your post is driving audience to your profile, or they are clicking the link to your website from the profile.

Also, you can monitor the accounts reached by the post and where the audience are finding your contents.

Repurpose in Instagram:

• You can repurpose content with Instagram post and add CTA like sign up form to send Instagram followers back to your website, blog, E-commerce shop or even an affiliate landing page.

• You can post a piece from eBook with CTA as image or in the caption to drive followers to buy your book.

• Instagram carousel are powerful tool that you can use for promoting since people will spend more time on it, Carousel have higher engagement rate than video and image.